April 22, 2020: DMAnc Event. 2 hour course to teach you how to produce a podcast - the nuts and bolts and logic..
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This course helps you avoid pitfalls that other courses don’t teach you. You’ll master how to choose your host and guests so your listeners will want to share episodes and talk about the value your company provides, determine the best venue to host your podcast, the logic to setting up systems that work for everyone, as well as how to submit to all podcast services. As a bonus, at the end of this course, you’ll be able to download checklists and a set of templates for typical podcast graphics, social media sharing, service icons and more.

Time to Catch Up with Social Media

I had a call from a client that I've had since 1999. He's been very quiet lately.  He ranks high in search engines, partly because of the longevity of his sites and domains; and partly because he works really hard at being top dawg.  He's noticed a lot of his competitors have fallen away but there are new ones.  These new competitors have embraced every avenue of social media.  He's ready to jump in!

His checklist in no particular order:

  • Create favicon.ico file for branding and eblasts, feeds, etc.
  • Set up Twitter account
  • Customize the twitter look to brand.
  • Set up FB professional page
  • Feedburner pages
  • YouTube channel if you have videos.
  • Have them all feed into each other
  • Google site map
  • Google profile and Google Maps
  • Site maps to bing, yahoo, ask.com and google each month after updated.
  • Setting up content into RSS feeds.
  • Regular eblasts to existing clients and prospects.
  • Auto responders for new subscribers
  • Call for content from other enthusiasts and clients.  They love posting their own photos.
  • Publicize his free classifieds listings more as it brings people to his site repeatedly.

"Susan Finch is always thinking of new ideas that are a few steps beyond anything in my head. I toss her an idea and it comes back amazing, and is always successful for us."