The Feeling is Soon All Shoppers Will Be Mobile Shoppers
AdAge had an article today. It's a good wake up call for those of us who want to be found online. I guess that would be EVERY business owner that wants to grow their business and customer base. This article will give you suggestions and eye-opening statistics to better prepare you for your next website revamp and web presence attack. You need to be listed in the usual sites that typical light mobile shoppers rely upon for information:
Google, Yahoo, Yelp, Amazon and all of their little subservices such as GooglePlaces and the like.
Not all mobile activities are created equal
In the universe of mobile shopping, there are some well-adopted activities and others that are used less frequently. Some of these activities are highly influenced by traditional mobile behaviors, while others are strongly influenced by traditional shopping behaviors.
Based on their origins and influences, and guided by our research findings, we have identified four quadrants of mobile-shopping activities, each with its own keys to success with mobile shoppers:
- Well-adopted mobile tasks. Example: using the phone to look up store addresses, hours, and locations. Key: cover the basics such as optimizing email and search functionalities with technology vendors such as Google.
- Well-adopted shopping tasks. Example: using the phone to compare products and prices, check on order status, and search for deals. Key: create proprietary retailer solutions, customized by category.
- Specialized, less-adopted mobile tasks. Example: sharing opinions or tweeting price deals. Key: partner with industry leaders such as Facebook, Twitter, or YouTube.
- Advanced, less-adopted shopping tasks. Example: viewing product demos, preordering for quicker pick-up, using gift registries. Key: take well-adopted shopping tasks and enhance them within your own platform.
If shoppers use a generic app like Amazon price checker instead of your app, you risk losing the sale to a competitor. That's why Target, Best Buy, and Toys R Us built a barcode scanning feature into their own apps. Now they can provide pricing information AND product information that are seen as valuable to the shopper and can potentially keep the sale within their store.
Then, contact your Web Solutions Provider to see if they can help you get ready to be found on all devices.