Reach them through humor and rhythm
Is it any wonder that haikus and other rhythmic poetry is coming into mainstream as a way to get your marketing message out? We hum tunes, we remember jingles, we recall things better if music or RHYTHM is associated with them. We're also more apt to share and pass along something clever.
Several clients of mine rely on my approach to a unique message. One in particular loves the limericks we come up with about his products and current topics. They are the most shared posts on his blog. Another client relies on humorous every day types of stories to tie to their products – true blog posts with a product punch at the end. Another prefers recipes – that is his passion.
People don't pass around dry facts and figures, especially when you are B2C. You have to make them laugh, cry, remember you and relate to you and your story. THEN, they'll be ready to listen to your message about your product or service.
B2B folks, you will still have to talk facts and figures, but sometimes you may be able to sprinkle in a bit of humor or lightness.
Here is a sample from a client's blog covering incontinence:
Leaky Lucy's Cinco de Mayo
Leaky Lucy likes a fiesta.
Before each one, she takes a siesta.
She stays up late for Cinco De Mayo,
She calls her sister, Deb, in Ohio.
And tells her Mom liked Lucy besta!
That Lucy! Such a tease. She better be careful. One margarita goes straight to her head! But she will be wearing her Adult Disposable Briefs from Pacific Medical Supply. That way, she can party all night with out worry. Nothing like a little leaky tinkle to ruin the fun.
This article was in the NY Times, I thought you'd find it interesting:
The offbeat press release has its advantages. In some cases, it can help businesses cut through the clutter in reporters’ inboxes and earn plaudits for creativity.
”The old news release format died a couple of years ago, and business can now reach audiences directly, without babble or corporate-speak,” said Jeff Domansky, public relations consultant and editor of the PR Coach blog.