QR Codes need to be mobile friendly and offer incentive.
From AdAge – the article is good, but the conversation in the comments is much more revealing and helpful. Some of the handy ways to use them is for instructional videos when shipping out products – how to assemble,maintain a product. QR codes makes it easy to update the online content if it needs to change frequently. Cuts down on printing space and having to throw away print runs. Print ads – especially fashion, need to link to mobile friendly or mobile detecting landing pages, preferably with video or something more engaging the the original "flat" location of the code. It's the opportunity to "speak" to your potential and existing customers.
Some silly uses include adding them to your email signature – really? You thought that was a clever idea? How about on your website? BAD idea.
Do you use QR Codes? How do you use them? Are you seeing any success? Tell me about it please by commenting. I'm working with a client to create landing page videos that are also mobile friendly explaining the product in the ad and then giving them a place to go to buy the product online. So much easier to give a lengthy, compelling message than just with a flat/print ad.
No, QR Codes Aren't Dead. They're Just Used Badly
Why Most QR Code Campaigns Fail
It's a lot of fun to call things "dead," and plenty of people are saying that about QR codes. But QR codes are very much alive as the stats below demonstrate. What really should die aren't QR codes but the dumb ways agencies and brands try to use them.
Here are some recent campaigns that worked because of clever execution and an understanding of what actually motivates consumers to scan a product, brochure, or ad's QR Code:
A QR Code postage stamp was issued for the 20th anniversary of the issuance of postal stamps by Croatian Post Hrvatske pošte, the national postal service of Croatia.
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Each of the 3.10 Kuna (0.56 U.S. dollars) stamps has a unique code printed below the QR Code. When you scan the QR Code you're taken to a mobile site where the unique code can be entered and you can view confirmation on the receipt of your mail as well as additional data about its route. Users can find out when the mail was sent, how many kilometers it had traveled, when it reached its destination and more.
Cognac brand Hennessy recently produced a limited edition run of bottles featuring art from famed New York designer and artist Kaws. Each bottle has a custom designed QR code with an image of a Hennessy bottle in the center. The code leads to a mobile site, which has so far been accessed 1.3 million times, 600,000 of those via QR code scans.
Read the full story, and especially the comments here.