A lot can be learned about a company by how they present their key team members, or if they present them on their website at all. Whether it is a “leadership” page such as this one on the NRBA‘s website or an extensive about us page with their mission, team members and partners easily accessible such as Leads360‘s page. Where it gets dicey and you are left wondering how much experience the leaders of this company have or who they are, how large is when there is no About Us, no Partners Page, nothing to give credibility as to why you should trust the humans behind the company. Something like this textland.com site – perhaps it’s alluding me, but I cannot find any name of a human on the site. No history. I would not trust this company – they are too elusive about who is involved. If all team members are in witness protection, then I can understand the need to withhold information such as names, ranks and serial numbers.
If you are proud about the team you assembled to carry through your company’s message, tell the world. Give your executives, support staff and other team members the respect and appreciation by showing them how proud you are that they are part of your message and success – list them with a professionally taken headshot on your website. Our dental office, Bling Dental, gives every team member the same respect and immediately has the company’s photographer visit to take a flattering and professional photo of the new staff member for the website.
Many companies fear the competition “stealing” their best people. There has to be a reason why someone would want to leave your company to join another, usually it’s more than just about the money. Have confidence in your ability to choose honorable team members. Hoarding them and hiding them away in a closet won’t protect them from being found and captured. It’s not a game of hide-and-seek. What type of message does that send to your potential customers and existing customers when it is difficult to find direct methods of contacting your team, or even getting the spellings of their names correct, if you don’t list them anywhere on your website?
From what my clients tell me, one of the top reasons they have stayed with me for years and years is because when they call, I answer, when they need to find information about me, they check my website if their contact list isn’t handy. They can always find me and a human answers the phone.
I had a client once tell me that they didn’t want their email listed on their business card because they were concerned about spam. I was taken aback by this statement. I shook my head and blinked in disbelief. “Baby steps.” I told the client. “We’ll get through that concern soon and you will be able to be easier to find by potential clients.” So far so good, she’s trusting my judgement and is moving in a very positive direction. Can’t wait to reprint her cards!