Be brave: 5 Questions to determine if it’s time to delete that outdated site or blog.

Sometimes you just have to put on your big girl pants and "confirm delete" of a blog that is outdated in content, programming and usefulness.  I've been putting off deleting blog.susanfinch.com for a while now.  It was there a long time. blog.susanfinch.com had some great traffic and search engine results.  But, it was on Typepad and I have outgrown it for my business site.  I had a referral jump in there with some JavaScript – but that's a bit "hacky" and it was time to just cut it off – delete and move forward.

I don't think I would have been as brave if it weren't for my mentor, Linda Zimmer telling me she just did the same and felt GREAT about it.  Good enough for me – DELETE.

I have found it's painful and scary for clients to let go of old sites, programming, or platforms in favor of new and unfamiliar. I completely understand. When the fear grips you, ask yourself some questions:

  1. Can your current site or blog be viewed on ALL devices – iPhone, Android, Blackberry, iPad, and the like?
    If not  you are displaying that you and your company are not current, or that you are arrogant to not take current technology into account.
  2. Is the content still 100% something you are proud of, or do you wish you could rewrite or delete a lot of it?
    Why drag it around?  REFRESH it, rewrite or just delete it.
  3. Does your existing site match your current branding message, colors and style?
    If not, you need t,o at the very least, update the LOOK of your existing site.
  4. Who is maintaining your site? Are they keeping content current or do you need to put it into a friendly format so that your team can take care of most updates on their own, or at least have an area they can contribute?
  5. Are you proud of your site or blog in question or do you downplay sending people to view it because you are embarrassed?

If you've determined you want to pull the plug on the old site or blog, make sure you have a few things in place:

  1. If you want to bring over content from the old, have both sites open and bring it over through copy-paste, but insert the images FRESH.  Make your edits NOW! Have an image for EVERY post to encourage content sharing.
  2. DOMAIN RECORDS: Either your Cname or Host Records need to have the old pointer go to the new site. 
  3. Error (404) pages need to be set to come up when people go to old links to specific posts that are no longer there.
  4. Error pages should have a site map, search form, list of recents posts and categories to help people get to what they were looking for or something similar.
  5. After those items are in place, go to the existing hosted blog or site and do a back up of ALL images and data as an archive.
  6. Take a deep breath and delete the old.
  7. Make sure you are not paying for hosting the old site or blog.
  8. Test your existing site to make sure there were no copy/paste images that still refer to the old location.  If you are referring to old image locations, upload/insert them again to the NEW location. Thank goodness you did that back up of all files before you got this far, right?
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