Make sure you own your company on every venue

You have had your company for years. You began to dip a toe into social media a few years ago and thought you had the bases covered. Let’s run through the checklist below to see how well you’ve done:

Personal Brand:

Domain purchase – your first and last name with auto renewal. Buy for 10 years. You can always change WHAT you do, but you most likely won’t change your name.
Get the ones with your children’s names while you’re at it, believe in them and their futures. Domains are cheap.

YouTube Channel, Twitter handle, LinkedIn profile, Facebook username/link, Pinterest all with your name. Nothing cutesy, keep it simple and direct. If you are late to the party – add something SHORT to the end:

susanfinch can become susanfinchweb – it’s what I do – short and sweet. Not preferred, but it works.

Company Brand:

Domain name.com whenever possible. If you have to work it to look like a CA vanity license plate, go for the .biz, .net, .us or something that matches to your business. .it has become popular for this reason.

YouTube Channel, Twitter handle, LinkedIn profile, Facebook username/link, Pinterest all with your COMPANY name. Are you late to the party again? Did someone swoop in and take control of those profile usernames with your TRADEMARKED name? You can get that changed and gain control. You’ll just have to prove you own the rights to the name. Sometimes, rather than transferring a LinkedIn company from someone who used to be with the company, former suppliers, etc. better to get it deleted and start fresh.  You’ll have to weigh in on that once you review what is in place and if it hurts or helps your company reputation.

Product Brand:

Domain name.com whenever possible. If you have to work it to look like a CA vanity license plate, go for the .biz, .net, .us or something that matches to your business. .it has become popular for this reason.

YouTube Channel, Facebook username/link, Yelp review page all with your key PRODUCT name. Are you late to the party again? Did someone swoop in and take control of those profile usernames with your TRADEMARKED name? You can get that changed and gain control. You’ll just have to prove you own the rights to the name. Sometimes, rather than transferring a Yelp company listing, Facebook page, YouTube  profile from someone who used to be with the company, former suppliers, etc. better to get it deleted and start fresh.  You’ll have to weigh in on that once you review what is in place and if it hurts or helps your product’s reputation.

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