Interview: eMail data bad guys
Paula Chiocchi, Founder/President of Outward Media, Inc. was my guest.
Paula and I will discussed industry trends, shake ups and her current pet peeves and reveals… Hint: We are talking about DATA QUALITY and the bad actors in this business!
About Paula Chiocchi:
Paula Chiocchi has been known as a leader in the direct marketing and media industries for many years. Her focus has always been on the future. Paula founded Outward Media in 1998. Under her direction, the company has evolved from a niche marketing firm emphasizing online advertising and media to the leading compiler of multi-channel marketing data.
Never satisfied with the status quo, Paula has sought out and created the most comprehensive and accurate B2B and B2C Multi-Channel Marketing Databases in the industry. And, from an email data perspective, she has accomplished what no other company has been able to do . . . providing theirClients with accurate and fresh email data to fuel their campaigns.
Integrity, innovation and industry intelligence have been Paula’s hallmark throughout her career. She began with Dun & Bradstreet and developed her skills by creating direct mail, online advertising and email campaigns for leading age companies, financial institutions, online gaming sites, sweepstakes enterprises and e-commerce companies. Always with an eye on the future, Paula’s philosophy is to examine emerging marketing techniques and tools, and build the best ones into our business. “We continually forge partnerships with innovative professionals. Our clients have come to expect us to bring them new ideas before anyone else does,” she says.