Flight or Fight School: Planning for a Crisis by Susan Finch
She can be found EVERYWHERE that is digital and is called upon from companies and institutions around the world for guidance, planning and education.
13:03 – What is a REAL crisis? It’s in REAL time and needs to be dealt with NOW
13:48 – Small businesses need a plan more than ever because one crisis can take out your company.
14:15 – Remembering how the big change in Google search semantics has affected many small businesses who relied on keyword stuffing, SEO the “old way”
14:45 Google can change their algorithms overnight – if that’s what you count on, then that has be part of your plan.
20:15 – Social media is about
23:54 – Know what your company represents
24:11 – Without a known message and tone, your response can become fragmented causing more damage to your company than the crisis itself
30:29 – seeking legal council with your plan
37:39 – GEM: Know the difference between being right and being effective.
40:00 – GEM: Ask the question, “What can derail our success?” – those are your hotspots
44:28 – Caution against only relying on online media to get your crisis situation plan deployed. You need to include more traditional forms of communication because perhaps it’s your site and the internet that have gone down and your phone lines are exploding with frustrated customers.
51:00 – Who is creating your corporate message and maintaining it online? Was it the intern? The person who no longer works there? You need to have access to ALL accounts
GRAB EVERY PROFILE/VANITY URL with your name, your company name or brand name or someone else will. This will give a consistent message and the public will know it’s coming from you and will not be confused.
This is not an event to be missed. Linda, who is a collaborative, liquid being said it would be great to get a couple of additional experts in the discussion in the filmstrip. If you think yourself an expert on this topic and would want to join in, please let me know.
You can get to know Linda Zimmer better here:
Linked In: http://www.linkedin.com/in/lzimmer
Susan Finch – Marketing, PR & Web Pro for DECADES!
With a background in public relations and advertising since 1986, Susan is a “gentle guide for clients trying new venues online.” She engages those skills as she helps create an online presence that will appeal to existing and future clients and/or investors. All these factors are considered before she constructs a suggested plan for clients. It goes way beyond an online presence. SLMA (Sales Lead Management Association)Director.