SSL Compliance and Real Estate Brokers/Agents.

If you have been in a hole for the past few years you may not have heard that Google is cracking down on secure websites. This means they want every site to have an SSL certificate – https:// to protect their search users. It started about four years ago. If you collected data they HIGHLY suggested that you get an SSL certificate in place to protect the data being transmitted. This would give your site that nice, comforting HTTPS:// in front. That was four years ago. At least 9 years ago we were also telling you to get your site mobile compliant, as soon as smart phones came out. We saw the writing on the walls. Our branding expert has been making mobile compliant sites for 15 years. But that’s a whole’nother rant.

idxpost-sslpluginBack to SSL:
If you have a WordPress site or something that you host 100%, this is not difficult. You can purchase a certificate, have it installed – usually automatically with a few clicks and fields filled out. THEN you need to have your website understand that anyone looking for http:// is to be redirected to https://. You also have to update your post code that brings in images, scripts, etc. from your site to be https:// instead. This can be handled with plugins, scripts, mass-replacers, and other simpler switches.

THE PROBLEM: If you are bringing in WIDGETS or third-party content with images and scripts from another site,such as your MLS feed through IDX, they must ALSO be SSL compliant.

idxpost-browser-scary-warningIDX Broker allows you to have a custom subdomain so their links and content reads: https:// They now include that option and take care of the listings feeding into your site. Some MLSs are STILL not compliant (as of 3/1/2019) so unless your IDX Solution is really good, they are forced to serve you mixed content. MIXED CONTENT creates frightening messages in the browser  WARNING people that your site is now not secure. This began our issue.
idxpost-nowrapperSo we went from a beautiful, secure site to one with warnings when they want to see your listings and search. This makes us look bad.

Sasha at IDX Broker finally explained the issues. Not as simple as adding a certificate. They are bringing in maps, images from hundreds of MLS systems. Some are compliant, many are not. So even if IDX Broker has their end completed, they’ll be hurt by the content brought in from gathering images and the like from other resources.

We tested in all browsers by not using our own subdomain until they have completed their solution. I updated the plugins associated, deleted cache, updated the map scripts and we are all set. Dust it still settling with all of the browser cached versions, but her site is now https:// – SSL compliant. IDX Broker has solved this. YAY!