Challenges of Getting Regional Divisions to Accept the Media Plan with Andrea Costello

It’s a pleasure having capable, successful friends and really fun when I get to help them get interviewed!

Congratulations to Andrea Costello, Named one of the 10 most inspiring leaders in B2B and B2C Marketing & Management.

Congratulations to Andrea Costello, Named one of the 10 most inspiring leaders in B2B and B2C Marketing & Management.

Challenges of Getting Regional Divisions to Accept The Media Plan with Andrea Costello speaks on CRM Radio for this week and the challenges of being a media manager are discussed in detail to help us all. When sales are on the line, Andrea has many secrets on how to fill that funnel.

In listening to the podcast, you will learn:

  1. How she manages the different teams across the western region
  2. How to communicate with those who have a local interest in the media
  3. How they measure success for the media in sales
  4. How they are supported by the corporate media sciences department

With six different regions that cover 16 different designated market areas, there are many ways to do the right thing and many ways to do the wrong thing. She dives into the various layers of marketing, making this podcast an asset to your success.

She speaks on the benefits of getting into sales early on in your career, her experience working with Comcast and tips and tricks for creating acquisition strategies and maximizing leads. She delves into a step by step process on how she does what she does and communicates how you can do it too.

Learn about the necessity of over-performing and get your motivation-fix in for the day as Andrea makes for a naturally inspiring interviewee.

Listen to her and Jim Obermayer here:

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