April 22, 2020: DMAnc Event. 2 hour course to teach you how to produce a podcast - the nuts and bolts and logic..
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This course helps you avoid pitfalls that other courses don’t teach you. You’ll master how to choose your host and guests so your listeners will want to share episodes and talk about the value your company provides, determine the best venue to host your podcast, the logic to setting up systems that work for everyone, as well as how to submit to all podcast services. As a bonus, at the end of this course, you’ll be able to download checklists and a set of templates for typical podcast graphics, social media sharing, service icons and more.

Volunteers are lovely, but…

Schools, churches, non-profits, sports teams all rely on volunteers to make the magic happen. This is good to a point, but when it comes to being the online spokesperson for your group, team, organization sometimes an “as it fits their schedule” volunteer isn’t good enough. It’s so tempting to delegate and just consider it “done” once you allow someone else to take a task. This isn’t always the best solution. There’s hands-on, hands-off and blinders-on.

It doesn’t mean they can’t be helpful, but they may need more guidance and reviews from time to time. It may also require that you take control of this within your organization to ensure the message isn’t biased by their personal skew on things, misspelled, ill-timed. Sometimes you need help getting all of this in place and reviewing what exists.

We know that budgets for these types of organizations are tight. Deciding to invest in a one-time setup and assistance with the creation of a manual with guidelines can be a good use of your money. Then, you can send them the link, they can review, ask questions and be back to helping you. We strongly suggest that you review their posts once a month or more, subscribe to all notifications of new posts, Google Alerts for mentions of your team, brand, hashtag. You will want to ensure that you are the owner of these profiles and invite them to be contributors or authors.

Social Media Strategy - discovery

You may have other ideas, but this will get us started.