April 22, 2020: DMAnc Event. 2 hour course to teach you how to produce a podcast - the nuts and bolts and logic..
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This course helps you avoid pitfalls that other courses don’t teach you. You’ll master how to choose your host and guests so your listeners will want to share episodes and talk about the value your company provides, determine the best venue to host your podcast, the logic to setting up systems that work for everyone, as well as how to submit to all podcast services. As a bonus, at the end of this course, you’ll be able to download checklists and a set of templates for typical podcast graphics, social media sharing, service icons and more.

Analytics, tracking & HTTPS reminders

If you have recently updated your website to include an SSL certificate so your site is now https:// you need to verify a few more things so you don’t lose valuable tracking information. This previous post about an https transition covers more.

  1. Update domain to ensure that if anyone goes to your site without https:// they will be directed to https:// version.
  2. Make sure your analytics tracking is still in place – never hurts to check once in a while. You can do this in your site admin, the header file, theme options and more. You can also view the source code for your site (right click – view source/inspect) and look for your analytics code. Make sure it’s pulling in the correct UA number.
    <!– Global site tag (gtag.js) – Google Analytics –>
    <script async src=”https://www.googletagmanager.com/gtag/js?id=UA-54157124-1″></script>
    <script>
    window.dataLayer = window.dataLayer || [];
    function gtag(){dataLayer.push(arguments);}gtag(‘js’, new Date());

    gtag(‘config’, ‘UA-54157124-1’);
    </script>

    set up analytics to track https:// if you have added that.It’s really not a secret code, the secret with analytics is finding out who set it up and is the “owner” and can add more viewers to your analytics.

  3. Ensure your analytics are set up with https://
  4. Make sure your sitemap has been refreshed to include only https:// results.
  5. If you had any redirects set up because you had an old site or something, you need to make sure they redirect to the https:// location.
  6. If you make big changes to your site, make sure to add the annotation in analytics – like a diary.