Susan Finch Solutions - Strategic Content - Brand Strategist - Web Design - Training
Implementing creative content strategies for your business growth.
Ah, the love hate relationship with WordPress, hosting, security and efficiency. Some assumptions are made here: 1. Your website looks great and is responsive on mobile. 2. You have an SSL certificate with auto renew on all sites and subdomains. 3. You have someone keeping your plugins and themes up-to-date and reviewing them quarterly to …
I work from my home office. I see my home a lot. It also means I get used to the typical messes, daily wear and tear of having a family and three furry pets. As we come into the holiday season, it’s a great time to think about spiffing up a bit more, especially if …
Many sites lack regular content because of priorities, lack of support staff, no thoughts for relevant topics and other excuses. I’m letting you off the hook now. You don’t have to wear all the hats at your company. You only need to be able to enlist someone to help you review, flesh out and expand …
Read moreYou don’t have to be a great writer to create regular posts.
This episode is a continuation of a previous one, your online media kit, where we talk about the need to have the bios, photos and logos you want others to use. Your online pressroom is about credibility. When you have credibility, it adds to your authority, which adds to your trust which means more people …
When you decide to add events as a revenue stream into your business the normal thought process is to focus on ticket sales to make money. Although this is extremely important as that is your indicator for 1) How many people are attending your event and 2) Where you need to adjust your marketing efforts …
Is Your Exhibit Booth Boring – answer – YES IT IS. Enjoy these exhibit booth and trade show ideas from a recording I did with Lany Sullivan. It’s all about being a memorable destination at the event. People should HAVE TO get to your booth! Let me paint a picture and you tell me if …
Read moreIdeas to Keep Your Trade Show Booth from Being BORING
Banks protect you against fraudulent charges, but you need to watch THEIR random charges, too. I have a bookkeeper, this is good. But that doesn’t mean I can forget about reviewing my accounts and regular charges. I bank with Chase. They call regularly for fraud protection issues. I’m glad. BUT, for the past few months, …
Thank you, Jessica Dewell for having me on to talk with Howard about stress and how much power to give it – or not at all. I hope you all enjoy this episode. https://www.youtube.com/watch?v=i83BkLfibgI&feature=youtu.be Society tends to attach the word, “thrive” to stress and deadlines. This can be a difficult idea to accomplish and may …
Read moreThrive on Stress and Deadlines – The Voice of Bold Business
If you haven’t heard yet, there is a new creation to help us tech folk out. Simple, free tool from Google for peace of mind. It goes with what I speak about for Exit Power Strategies. Let me know if you need help with this or similar system and plan set up. Who can have …
Long Tail Revenue – Catch Them in the Afterglow of the Moment and How to Make the Most of It! After you close the deal on a house for a client, be there for the moment when you hand them the keys while it’s fresh and the emotion is sincere and spontaneous. Make it a …
Are you changing some of your branding? For a podcast, a series, or any of the other thousand ways we use branding? If yes, you need to decide if you want to go back to old episodes and BACK BRAND with the new branding to make it all look current. We can tend to go …
How do you know if your marketing dollars are leading to revenue unless you can track it? Even small businesses that have one or two events a year need to be tracking how their efforts pay off. Sometimes we pay for ads in directories, sponsor events, sponsor a local team of kids, put an ad …
Read moreUse easy URLs to track your marketing efforts for events, books, products, campaigns.
This PICNIC episode welcomes Joy Beland, President at Pink Hat Technology Management. Here, she will discuss: • How to create and remember a strong password? • How Password management software can store our passwords in an encrypted format for us on every device? • How to monitor whether your password have been stolen and are …
Who has admin rights for your business on Google? If your mail runs through your Google Business and they have access, did you know they can set it up that all email accounts in your business can send a copy of back and forth conversations to any email address of their choosing? It’s deep in …
When we are contacting the same people, appearing at the same events, posting to the same venues, we need to shake it up – do something UNEXPECTED. This makes us memorable, relate-able and shareable. Recently a friend’s dad died. He’s been posting lessons from his dad on LinkedIn. I already have a few in my …