Want a legitimate list? Don’t buy it – create it.

No one likes spammers any more than you like your mailbox at home cluttered with dopey offers, unwanted coupons, fliers, menus and catalogs. But I’ll bet you don’t mind receiving offers from companies whose sites you’ve explored, entered a contest or attended an event. They aren’t the same type of “strangers” and if you entered …

Read moreWant a legitimate list? Don’t buy it – create it.