WEO Connect and Grow SoMe Panel Wildly Successful

Last night a group of around 100 people gathered at Madison's Bar and Grill's meeting space to learn more about the overwhelming topic of SoMe – that's Social Media to most people.  Everyone was eager to learn how to grow their businesses through LinkedIn, Facebook, Twitter and blogging.  There were a lot of fears tackled, misconceptions tossed out the window and eyes opened wide.  We also heard many "aha" moments at the various panel discussions after the overview presentation by Marlynn Schotland of Urban Bliss Design and founder of ThePowerMOB.com.

DSC02901 Thank you to WEO for inviting me to be the panel leader for blogging.  The four presenters didn't have connectivity – password issues with Madison's network, so we all had our laptops open as props. It worked out better for me.  Our table engaged in a lively discussion firing back questions and answers about the purpose of blogging and how to use it to save time and increase business.

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Social Media for Business – the Basic Four Explained.

With so many social media venues and methods, it can be daunting to first – understand what each one does and the main purpose, and second – how it can help your business. Some of the key elements are time-saving methods for business networking. They help establish you as an expert in your field and rewards your sweat and clicking with better search engines results — provided you are posting valuable content.

I'm dating myself here, but remember the days of having to go to the local photo reproduction house – not Costso – the really good ones to have transparencies made of your portfolio and then buy the holders and folders to package it professionally?  What about elaborately printed press kits; in addition to the unique papers, presentation folders, attention-getting trinkets, the postage had to be factored into the budget.

Social media has leveled the playing field for all talent, regardless of budget, provided you are willing to spend the time, write well, and have a good message.  These efforts are rewarded in true search engine results.  Let's focus on the top four social media sites that will cover the bulk of your needs to get the word out about your product or service: LinkedIn, Facebook, Twitter, and YouTube. They each have a unique place for your online followers, potential customers and existing customers. 

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To Flash or not to Flash, that is the question.

Devices and programming are continuously changing, evolving, and adapting.  The surge of the iPhone, iPad and their brothers have thrown a curve to some companies with sites that rely heavily on Flash for images, tutorials, navigation, and advertising.

As one of my clients said, “It’s nothing personal, just means that you get more hourly projects for a while.”  He realizes that part of having a website is being willing to periodically reinvent, rethink and discard.  Such is the dilemna with Flash and the iPhone.

 

Read moreTo Flash or not to Flash, that is the question.

Does your computer take FOREVER to start up?

If your computer takes forever to boot up, or run slowly throughout the day, it may suffer from start-up bloat. It's common ailment as we continue to add new hardware, software and tools to our computer.  Suddenly they all want to be first in the morning when you boot up or run "quietly" in the background in case you need them that day.

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New Email Etiquette in 5 Steps.

Sometimes I wonder if I'm being filtered out by my recipients.  This is not due to the ever-vigilant spam filters, but due to the long-winded emails I send from time to time trying to max out one message. 

It used to be you'd plan out a very thoughtful message and cover many points to keep from bombarding friends, family, clients with too many emails.  That was then, this is now:

 

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Did you tell everyone you changed your MX and IP?

There are times when IT staff changes, new contractors are in place and security is boosted or changed.  This isn't a problem, unless you forget to tell everyone who needs to know.

Do certain portions of your site or certain functions reside on other servers?  Is everything in one place? How about your mail, contact forms, scheduled tasks to update databases, lists and other items automatically? Are they all working properly since your recent changes?

If you've changed your DNS information, IP addresses, MX records it could affect these things. If you've moved your website, functions may not be set up as they were with the previous hosting company.  Are you suddenly getting less mail?  Fewer contact forms?  A simple lack of communication may be the root of the problem.

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Wondering what your undeliverable email codes mean?

My clients have me use a variety of tools for sending out e-newsletters.  Some have enormous lists of their clients, some have thousands of people who have subscribed through their site.  Since we don't spam, EVER and don't buy lists, I was curious why one particular list had so many returns. 

Our list dates back seven years, so many things change.  To better analyze this anomaly, I actually manually glanced through each and every of the 2500 that came back.  Usually we just delete en-mass, or let the email marketing program handle it all, but I wanted to know because it was such a large number. 

Read moreWondering what your undeliverable email codes mean?

Do you have a back up plan? I’m glad I do.

This morning at 7:30 I has to test the effectiveness of my back up drive software. Most of the time I'm quite annoyed at how it interferes in my jumping around from program to program, checking 10 email accounts every 5 minutes.  I turn it off a lot until "system idle."  This morning, when I booted up, I let it do it's magic for the first 20 minutes and catch up from yesterday.  "Back up complete" it told me; whatever that means.  I have not had a lot of success with back up drives.  I figured this one was just another placebo; until this morning.

Read moreDo you have a back up plan? I’m glad I do.

Common Sense When it Comes To Giving Away Your Personal Information

We already are learning that what we post on the web in comments, on websites, on help desks is public, searchable and clickable.  Please remember to keep your personal information a bit more personal.  Remember the days of carbon credit card signatures?   They were constantly being dug out of the trash bins and used to commit fraud. Think about it – be careful with your full address.

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Sending Text Message via Email to Cell Phones

I admit I'm awful about texting. I have an old Razor style phone and it takes three clicks for every letter. I rarely use it because I'm always at my desk. When I'm out, I don't want emails or client calls. I'm taking a break during that time.  But once in a while I want to send a quiet message to a friend on their cellphone.  If you want to know how to send it to people on various systems, here you are.  Trick is, you have to know who they use. 

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Great widget from Shutterfly.com to allow you to post animated photo albums

Several clients have the need to post event photo albums to generate interest.  They have blogs and want to be able to do it without paying someone to make a flash movie, or avoid using something clunky with all Javascript.  I am a big Shutterfly.com fan. I use them for all of my 'scrapbook' needs, photo gifts and other projects.  I also have a few share sites with them so my friends and family can download photos easily.

Read moreGreat widget from Shutterfly.com to allow you to post animated photo albums

SMTP outgoing set up with Godaddy for my Qwest clients

I have a few clients that are having difficulty setting up their outgoing smtp with Outlook and Qwest.  With the help of Godaddy support, they helped me make it work for all of my clients.  You'll need to know your domain hosting company's incoming and outgoing SMTP servers.  You'll need to know your username and password.

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