Everything is eventually digital today and Paul Salvaggio from Backbone Media is bringing us some of his digital musing, rants or raves about digital marketing. Bring seatbelts. If you have a comment during the show the call in number is: 949-330-7762 The host is Jim Obermayer About Paul Salvaggio Paul Salvaggio is the VP …
The Geekspeak Guides, Susan Finch and Yvonne Heimann, are at it again giving you ideas of how to use your own site content, content from other sites and from venues such as Youtube, Pinterest and more to populate your site, your podcasting venues such as iTunes and Stitcher. These ideas will help create that fill in content for your social media posts to give you more time to REALLY engage with people in real conversations. This episode was recently featured on Blubrry as a valuable episode.
RSS (Rich Site Summary or Really Simple Syndication) is your simple pipeline of information. In a nutshell, it’s a properly formatted text file created dynamically by websites such as blogs and other content management systems. They don’t all create them, but most do. There are even tools you can use to create one on your own. THIS is the file you want so you can PUSH your content and reuse it, reshape it and share it better with MANY more venues including iTunes. You may use this superpower whether you are gathering content from your website, Pinterest, podcast or other online sites and services.
This video will give you several ideas and teach you how to find your RSS feed on your own site, and where you can use it.
Did you know that PINTEREST is actually a BLOG with CATEGORIES? That means that your entire Pinterest account and individual boards can all be treated as an RSS feed.
Google offers a great FREE tool to generate a feed post, allow subscribers, manage subscribers and allow you to bring in content from other sites into your own, share your content with others with just a few lines of code and it is all DYNAMIC using RSS.
Having a feed address gives you something very specific to submit to Google on one specific topic.
Podcasts use XML/RSS feeds, as well. It’s a text file with useful fields for these various venues. For a podcast, it knows to look for the associated media file, episode art and excerpt. Depending on the podcasting service you use such as Blubrry, Podbean, Lipsyn, you’ll be given different options before they send your fabulous content off to venues such as iTunes, Stitcher, SoundCloud and more.
This 20 minute show gives you some great ideas to use your content to generate more interest, more credibility, more leads and ultimately more sales. Trust us, we know this works.
What other departments play a role in keeping personal information secure?
06:58 Why your sales department needs to understand privacy, security and what is considered confidential information.
08:00 Security Data Myth – Is hacking the number 1 way data is breached?
What is the number one way that security is breached at a company?
What percentage of company security breaches are actually caused by hackers?
09:02 Who caused the security breach at Morgan Stanley?
Can employees accidentally give out customer confidential information?
13:23 What is the number one type of information hackers are after?
Why do hackers want medical records?
Can an independent contractor be held liable for leaked private information?
19:42 What is social engineering and how does it play a role in information breaches?
Hear how hackers can ask “everyday” questions and use that info against you.
26:25 Where does the information leak start 40% of the time and what is the solution?
27:25 Examples of how information can be stolen by employees right in front of your face.
You can read it below, too. WOW! It can happen so easily through a “friendly” conversation. People want to reach out and connect to others. It’s human nature. That’s what the weasels prey on.
A gift from Linda to help you get started: