We prepare to attend conferences. We may even have a team going, a booth, be speaking at a session. Why not make the most of those opportunities before, during and after?

Sometimes I do this for webinars ahead of time to promote them, and after for replays. I also do this for whitepapers, conferences and more. It’s a great way to reach out and max out those 142 characters on Twitter, connect and expand your followers.

I do this for Twitter, LinkedIn, Facebook and Google+. These are just a few examples of Twitter in-stream posts that will go with hashtag and @mentions, and link to replay, event, or sign-up.