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The History of Typography – Animated Short by Ben Barrett-Forrest

I thought this 5 minute video on the history of typography by Ben Barrett-Forrest may help you as you wade through the thousands of fonts available. As you design your logo and marketing message, the fonts/typefaces you choose will say a lot about your company before they read any further. Choose with care and by running it by your potential target audience.

Before I go any further, Comic Sans has NO place in business correspondence, marketing materials and the rest. Just stop.

Fonts not only affects your branding, but your communication with others. Let’s start at the top:

BRANDING/LOGOS and TAGLINES:

Assuming you have a great designer and not a “$99 Logo special” designer, let them do their job and create the lettering for your company name and tag line that reflect your mission statement and appeal to your target audience and future clients.

This needs to be legible at many sizes and resolutions. If you do any type of banner advertising, keep it clean. If it is very small – can you actually read it or do you need to lose the tagline for small ads and stay with your memorable logo?

WEBSITES: INCLUDES BLOGS AND SHOPPING CARTS:

RESPONSIVE sites – that means many devices can still display your site so it is clear, easy to navigate and not frustrating. But did your fonts go along for the resizing ride? Can they be rendered clearly? Before you commit to a font run a test page on ALL devices and ALL browsers to see how they render. Do this from DIFFERENT computers as some people may not have some fonts installed. This is the time to decide on HOSTED fonts for your site, STANDARD or GOOGLE hosted fonts.  See a previous post on Webfont Smackdowns

CORRESPONDENCE: EMAIL SIGNATURES

Just because you can, doesn’t mean you should. Resist the temptation to create a chaotic signature in your emails that is filled with colored and multi-sized fonts. Pull your act together and settle down. Also, only include no more than three links in your signature. Create a catch all connect page on your site or use your about.me profile. Too many links in an email can toss your thoughtful communication into the spam folder.

As for the body of the email, go with the basics. Arial is there for a reason – it’s EASY to read on all devices.

Flight or Fight School: Planning for a Crisis by Susan Finch

A crisis communications plan is critical for all businesses. When you are in crisis is too late. Join me as we hear from Marketing Communications Expert, Linda Zimmer . Linda is person to follow, know and learn from. 
She can be found EVERYWHERE that is digital and is called upon from companies and institutions around the world for guidance, planning and education. 

Highlights include:
13:03 – What is a REAL crisis? It’s in REAL time and needs to be dealt with NOW
13:48 – Small businesses need a plan more than ever because one crisis can take out your company.
14:15 – Remembering how the big change in Google search semantics has affected many small businesses who relied on keyword stuffing, SEO the “old way”
14:45 Google can change their algorithms overnight – if that’s what you count on, then that has be part of your plan.
20:15 – Social media is about
23:54 – Know what your company represents
24:11 – Without a known message and tone, your response can become fragmented causing more damage to your company than the crisis itself
30:29 – seeking legal council with your plan
37:39 – GEM: Know the difference between being right and being effective.
40:00 – GEM: Ask the question, “What can derail our success?” – those are your hotspots
44:28 – Caution against only relying on online media to get your crisis situation plan deployed. You need to include more traditional forms of communication because perhaps it’s your site and the internet that have gone down and your phone lines are exploding with frustrated customers.
51:00 – Who is creating your corporate message and maintaining it online? Was it the intern? The person who no longer works there? You need to have access to ALL accounts

GRAB EVERY PROFILE/VANITY URL with your name, your company name or brand name or someone else will. This will give a consistent message and the public will know it’s coming from you and will not be confused.

This is not an event to be missed. Linda, who is a collaborative, liquid being said it would be great to get a couple of additional experts in the discussion in the filmstrip. If you think yourself an expert on this topic and would want to join in, please let me know.

You can get to know Linda Zimmer better here:
Linked In: http://www.linkedin.com/in/lzimmer
Twitter: http://twitter.com/lgzimmer
Pinterest: http://pinterest.com/znetlady/
MarcomInteractive: http://www.marcominteractive.com/

Susan Finch – Marketing, PR & Web Pro for DECADES!
With a background in public relations and advertising since 1986, Susan is a “gentle guide for clients trying new venues online.” She engages those skills as she helps create an online presence that will appeal to existing and future clients and/or investors. All these factors are considered before she constructs a suggested plan for clients. It goes way beyond an online presence. SLMA (Sales Lead Management Association)Director.

Web: https://susanfinch.com
Google+: http://plus.google.com/+susanfinch
Twitter: http://twitter.com/susanfinchweb
Shout-out: http://binkypatrol.org

If I had a nickel…Webmaster Transitions: Pleading Ignorance Doesn’t Fly by Stephan Hovnanian

f I had a nickel…Webmaster Transitions: Pleading Ignorance Doesn’t Fly
It used to be that you would have “the guy” and he would hold the keys. Uh, BAD IDEA. It’s YOUR presence, YOUR domain, YOUR email, YOUR BRAND.If you decide to part ways for whatever reason with “the guy” there are a lot of aspects of your web presence that you will want to get a copy of. 

We have been on both sides of this discussion, as providers helping our clients move to new providers, and as the new provider for a client who has dumped, been dumped or simply parted ways with a web services provider. Years of hard lessons are now coming to you, free of charge so you are prepared to make that switch when the time comes.

========OUR FEATURED EXPERT========
Meet MaAnna Stephenson:
MaAnna is a geek who can still speak in plain English and helps solopreneurs, small businesses, and non-geeks create sites that gets noticed by search engines and readers. Whole-site setup, consultation and training including WordPress, SEO, content, conversion, security, performance, MailChimp, and memberships.

MaAnna’s links:
Web: http://www.blogaid.net
Google+: http://plus.google.com/11681655725768…
Facebook: http://www.facebook.com/BlogAid.net
YouTube: http://www.youtube.com/user/BlogAid
LinkedIn: http://www.linkedin.com/in/maannastep…
Twitter: https://twitter.com/BlogAid

========Your Series Hosts========
Susan Finch – Marketing, PR & Web Pro for DECADES!
With a background in public relations and advertising since 1986, Susan is a “gentle guide for clients trying new venues online.” She engages those skills as she helps create an online presence that will appeal to existing and future clients and/or investors. All these factors are considered before she constructs a suggested plan for clients. It goes way beyond an online presence.

Web: https://susanfinch.com
Google+: http://plus.google.com/+susanfinch
Twitter: http://twitter.com/susanfinchweb
Shout-out: http://binkypatrol.org 

Stephan Hovnanian – Web strategy, Google+ for Business
Stephan Hovnanian is a web strategist and email marketer for Shovi Websites, author of the Google+ Pro Tips series of ebooks on Amazon, and host of a weekly webcast called Google+ Business Spotlight. Stephan distills the content and advice out there on the Web into useful and applicable ideas to help your business make the most of its online presence.

Web: http://www.websighthangouts.com
Google+: https://plus.google.com/+StephanHovna…
Twitter: https://twitter.com/stephanhov
Shout-out: http://gplusspotlight.com

The Mia Connect Power Chat – Design, Graphics & Shiny Images! by Mia Voss

 We definitely got on our learn on with guest panelists Aaron Wood, Jeff Sieh, Ryan J. Rhoades & Susan Finch on this episode of The Mia Connect Power Chat. Topics covered: graphic design, video, marketing, branding, shiny objects & how we can all work together:

Check out the Guest Panel List of Fabulous:

+Jeff Sieh – +His Design  – If you’ve ever seen any of those cool trailer bumpers on #TheManlyShow , then you’ve seen his work! A little more about Jeff: Creative brain for hire • Visual storyteller • Social media consultant • Speaker • Humorist   #Indeed

Susan Finch  – #SusanFinchSolutions   – _Marketing, PR & Web Pro for DECADES! LOVE my clients_  She’s also a “gentle guide for clients trying new venues online” – LOVE this!

Ryan J. Rhoades – CEO & lead graphic artist at Reformation Designs. Ryan and his wife Laura bust out some great work! “We do everything from business cards and posters to abstract art, book covers, infographics and video.”

Aaron Wood  – He designs things. And draws things. He made a pillow with the word “Bacon” on it. And he knits. And he’s currently working on the logo for the +Food & Booze Show!