Because trust isn’t optional—it’s foundational.

At Susan Finch Solutions, we believe AI can be a powerful, creative, and strategic tool—but only when used with care, oversight, and integrity. This policy outlines how we incorporate AI tools into our work in a way that keeps your trust, your data, and your voice at the center.

1. AI Tools Support, Not Replace, the Human Touch

We use tools like Claude, Perplexity, ChatGPT, and other generative platforms to help explore ideas, speed up drafts, or analyze trends. But AI never replaces critical thinking, editing, or the personal attention we bring to every project. Everything we deliver has been reviewed, rewritten, and refined by real humans—always.

2. Your Data Stays Private

We do not upload your proprietary content, private client information, or business strategies into public AI platforms. Period. If we ever consider using a secure or private AI tool with your data, we’ll have that conversation first and ensure it’s covered by mutual agreement.

3. You Own What We Create

Whether AI was used to generate a rough idea or a first draft, the final deliverables we provide are 100% yours. No questions, no gray areas. We ensure that your content accurately reflects your brand voice and is uniquely yours.

4. We’ll Tell You When AI Was Involved

If an AI tool significantly contributed to a piece of content—like generating a first draft or helping with ideation—we’ll be transparent about it. You deserve to know how your content was developed and to approve anything before it’s published.

5. We Actively Monitor for Accuracy, Bias, and Tone

AI is fast—but not always right. We fact-check every AI-assisted output. We review for tone, potential bias, and alignment with your goals. If it doesn’t sound like you—or if it raises concerns—we fix it or we start over.

6. We Stay Current and Responsible

AI is evolving rapidly, and we are evolving with it. We stay informed through respected resources like the Marketing AI Institute and agencies like Mod Op, whose governance frameworks inspire how we operate. As tools and risks change, so will our policy.

7. When in Doubt, We Talk It Out

If you ever have questions about how AI was used—or how it wasn’t—ask. We believe in clear communication and shared confidence. Your trust is never assumed. It’s earned, every time.

Questions? Want to align our use of AI with your internal policies?
Let’s talk. This is a partnership, and we’re here to work with you—responsibly.