The True Cost of Tech Waste: Why Nonprofits Lose 33% of Their IT Budget
Organizations typically waste about one-third of their IT budget through 38% waste on desktop software, 34% waste on data center software, and 33% waste on SaaS applications The Hidden Cost of Digital Tools: A Leadership Guide for Nonprofits Like a garden where well-intentioned but scattered plantings can lead to an overgrown maze rather than an inviting landscape, nonprofit organizations often find themselves in a similar [...]
Bios with mixed signals: Are you James, Jim, or Jimmy?
For executives, those with a C in their title, or Directors, the bio on your website is a place investors, potential clients, and even potential employers check to learn about your company and you. A consistent message is essential, and it starts with your name.
Setting Up Professional Email for Real Estate: Beyond @gmail.com
Have you ever cringed when seeing any type of professional, but especially a real estate professional, using a personal Gmail account for business? Nothing screams "amateur" or even a potential scam like JohnSmith1234@gmail.com on a business card or in your signature. Let's fix that and get your email as professional as you are. Following our discussion about domain management, let's tackle the foundation of your business communications. Your [...]
A reminder about counting on new tools for important tasks, PastryMade rollers
I run across ideas and am convinced to try them. New tools, gifts, strategies, techstack apps - some work. This one didn't and serves as a reminder to do more research and not believe the photos you see. My team, my kids, saw them and were skeptical, "How can those work? It's too detailed." I assured them they work based on the site and reviews. I followed the [...]
Taking Control of Your Domain: What Tech People Don’t Tell You
Have you ever felt lost when managing your website's domain? You're not alone. Some tech professionals keep these concepts vague to maintain control over their clients. Let's break down what you need to know and document to stay in control of your digital property. Remember, your domain for your company is YOURS. Do not let an outside contractor register a domain for you, even if they are [...]
You’ve paid to register your domains, what are they doing for you?
We get ideas while watching a show, attending a conference, taking a walk, at a networking event then we buy a domain. Sometimes we buy a lot of them, variations of the same one. Domains are typically pretty cheap. I'm a Godaddy reseller JUST for the domain aspect. They do domains well. But are you using the domain? You paid for it. What about all the variations? [...]
Review Your Resources Regularly – Sign and Brochure Printing Resources
Brochures from Wise Pelican Working with real estate professionals, one thing is clear - they all need to review their vendors for marketing supplies. Who are your suppliers for: Signs Business Cards Postcards Virtual tours Drone services - or would it be better to hire a part-time person skilled with a drone? Domain registration Site hosting (different from domain registration company usually) When was the last [...]
Real Growth Takes Support: Why Women Business Owners Need Community Guest: Jessica Monarch
In this episode of Rooted in Revenue, we explore the powerful role of community in business growth with Jessica Monarch, a women's health empowerment coach. As she transitions from stay-at-home mom to business owner, Jessica reveals why she chose to step out of isolation and into a women's business program called The Accelerator – despite her initial hesitation about whether she "belonged" in such a space. There is [...]
Digital Consistency is King: Your Professional Presence Audit
Today, we're challenging you to conduct a Professional Presence Audit—a critical look at how you appear across the digital landscape to ensure your professional image remains consistent, current, and compelling. This is Part 2 of our Digital Brand Checkup series on Rooted in Revenue. Our last episode covered the essentials of managing your digital real estate—from domains to infrastructure. Essential action items from this episode: Google Audit: Search [...]
Digital Asset Checkup: Start with Your Domains, SSL, and Your Digital Depot
Your business runs on digital - but when was the last time you gave it a proper checkup? This week on Rooted in Revenue, we're getting real about the nuts and bolts of your digital foundation. Susan Finch and Lany Sullivan share their hands-on experience managing domains (including those late-night wine-inspired purchases we've all made), keeping backups current, and yes - discovering that even storage facilities need retention [...]
Accelerating Change: Four Women Leaders Transform Southern Oregon’s Business Landscape
Welcome to a special series on Rooted in Revenue, where we're documenting something extraordinary happening in Southern Oregon's Rogue Valley. Today we're kicking off our coverage of an innovative women's business accelerator program that's transforming lives and businesses in the region. We're sitting down with the four remarkable women behind this initiative: Arin Fugate, who transformed a local networking group into a thriving community; Lisa Manyon, a global [...]
Better Clients, Better Revenue: Client Intake Systems That Drive Growth
Susan Finch and Lany Sullivan plunge into the muck of a crucial but often overlooked aspect of business operations: the client intake process. Coming fresh from their previous episode on intellectual property, they explore how even successful businesses like Susan's (with 20 years of experience) can benefit from implementing structured intake systems. Whether you've been in business for six months or two decades, this episode reveals why having [...]