11 Ideas for Fine Craftspeople and Artists to Build Their Regional Followings
Fine art and jewelry are sold online and has been for years. Yet there are still in-person opportunities for unique engagements with regional crowds, fans, and patrons that many artists miss. Recently, I had a conversation with metalsmith Michele A. Friendman (link) to talk about her need to continue with the art show circuit as a way to truly engage with her clients and audience. Online is handy [...]
SEO Pitfalls and Triumphs: A Guide for Small Business Owners Guest: Brandon Leibowitz
Susan Finch sits down with Brandon Leibowitz, President of SEOoptimizers.com, to unpack the evolving landscape of search engine optimization. For small and mid-size businesses, especially those in B2C and brick-and-mortar sectors, this conversation is a goldmine of actionable strategies. Brandon and Susan dive into the nitty-gritty of local SEO, discussing the critical importance of consistent NAP (Name, Address, Phone number) directory listings and the power of Google Business [...]
The Importance of NAP – Name, Address, Phone Number for Directories and Search
How will people find your amazing website to learn about your fabulous company and its outstanding products? Unless they are deliberately looking for you, following up on a conversation they had with you, they will turn to their search engine of choice, Google. However, search and search results are not limited to Google. This means we need to focus on more than Google. We need to look at [...]
From Wait-and-See to Revenue: Revolutionizing Your Sales Approach Guest: Amy Franko
Today, we're diving deep into how Amy Franko helps mid-market organizations create exciting futures by transforming their sales strategies, structures, and teams. We'll explore the concept of strategic prospecting and unpack why it's crucial for building a healthy pipeline. Amy's going to share some game-changing insights on how to identify and cultivate high-value relationships, and we'll discuss the importance of investing in yourself to sharpen those critical sales [...]
The Exit Interview Advantage: How to Learn from Lost Customers and Reduce Churn Guest: Steve Hazelton
Learn how to turn churn into an opportunity for improvement and build stronger, longer-lasting customer relationships. Steve Hazelton from Sturdy.ai joins us for the second half of this conversation. Whether you're running a small business or leading a large corporation, this episode is packed with practical strategies you can implement right away to boost customer retention and drive sustainable growth. Don't miss out on these insights, which could [...]
Retention Reimagined: How Everyone in Your Business Can Create Loyal Customers Guest: Steve Hazelton
Steve Hazelton, CEO of Sturdy.ai, challenges the norm of churn prevention, advocating instead for organization-wide retention strategies. He introduces Sturdy.ai, a tool that consolidates fragmented customer data into actionable insights. Hazelton reveals counterintuitive truths about customer loyalty, such as why complaining customers often stick around longer. He explains how to transform scattered emails, chats, and support tickets into a unified customer intelligence system, enabling every team member to [...]
Speaking at a RYLA event filled me up.
Recently, a Slack post in my National Speakers Association of Portland called for a substitute speaker for an RYLA event (Rotary Youth Leadership Awards). It was part of a weeklong retreat/workshop for young adults 19-28. I submitted my information and was selected to fill the 45-minute speaking slot. The topic was "How to Be Memorable... for the RIGHT reasons," and it was all about personal branding, our stories, [...]
From Met Gala to Monetization: How Chatbots are Bridging Content Creators and Audiences Guest: Nick Martin
When you think of chatbots, you may picture frustrating loops, keyword failures, and overly cheerful automated responses. But what if AI-powered conversations could revolutionize how audiences engage with content and brands? In this episode, Susan Finch sits down with Nick Martin, Co-Founder and CCO of Direqt.ai, to explore the cutting-edge world of conversational AI for content creators and publishers. Nick shares insights on how sophisticated chatbots can enhance [...]
Does your local community know what you do? Guest: Pyper and Jarrod
Susan continues her conversation with Pyper and Jarrod, the creative duo behind Joyride Jewelry. This episode delves into the crucial topic of building community, especially for artists and small business owners who have transitioned to a new location or shifted their business model. Pyper and Jarrod share their experiences of moving to a small town and navigating the challenges of maintaining connections in an online business world. They [...]
How do AI tools such as Perplexity discern results when including comments and reviews?
After listening to a recent episode of LeaderGeneration by Mod Op with guest Kuye, this question came to mind. You should be aware of this answer and how it affects how much you rely on these tools to gather information, form recommendations, and spew "facts" of current trends. The prompt I asked was: When considering resources that include "comments" on chat boards, how do you way what is [...]
Pedal to the Metal: Joyride Jewelry’s Acceleration from Local to Online
In the ever-changing landscape of small business, resilience is not just a virtue—it's a necessity. Pyper and Jarrod from Joyride Jewelry exemplify this, transforming their business from art fair favorites to online retail successes. Their journey offers valuable insights for any small business owner facing unexpected challenges. We'll explore how they turned potential setbacks into opportunities for growth, strategically pivoting to e-commerce while maintaining artistic integrity and customer connections. From [...]
AI vs. Human Intelligence: The Proofreading Showdown Guest: Phil Jamieson
In this episode of Rooted in Revenue, host Susan Finch sits down with Phil Jamieson, the President of ProofreadNow.com. Together, they unpack the critical role of human proofreading in an era dominated by AI-generated content. They discuss why relying solely on technology for your business communications might be a costly mistake and how the human touch can make all the difference in your professional writing and elevate you [...]