Invest the Money in a Porcelain Shower

When my husband became disabled due to an amputation in 2012, we had to make adjustments to the layout of our bathroom and have a can of hallway touch-up paint at the ready. Our front bathroom has a yellow porcelain tub circa 1968 with a matching sink. No matter what weird shampoos our daughter is currently using for bluing, purpling, etc., we can clean it up and remove [...]

Categories: Blog, Free Advice|

Client Gifts That Can Change the World

As we are heading into the holiday season, businesses are planning ways to thank clients, vendors, and staff members for a year of work well done, trust appreciated, and great teamwork. We are heading out for our last camping trip of the season, and I'm reminded that not everyone has access to a forest. Some have lost their forests due to many disasters. A vendor had given me [...]

Categories: Marketing|

Templates are great but remember to change the properties

In Adobe Acrobat, PowerPoint, and other programs, we are frequently inspired by others and do a save-as of a previous document created by someone else, or perhaps download a free template. There is nothing wrong with this if you have permission to use someone else's work. The biggest problem is that there are typically a few missed steps to ensure the document has your information and not that [...]

Categories: Blog, Free Advice|

Time-Saving vs. Think-Saving – AI Guideance for Students

During a recent trip for my 40th high school reunion, I spent a few days with my friend who works for CEO Leadership Alliance Orange County. We brainstorm over coffee and avocado toast when we are together. She wants to tackle the elephant in the high school classroom - how to reach high school students to talk about AI's role in their academic and professional future. We agreed [...]

Categories: Blog, Strategic Content|

Small Team? Long Name? Consider an Alias

Sometimes our names are really long, especially if we hyphenate. Sometimes our company names are really long when we tried a bit late in the game to secure a dot com. Sometimes our teams are really small, but we want to appear larger. This is where email aliases come into play. We host our mail with Google, so this is super easy to add. Check with your mail [...]

Categories: Free Advice|

Checklist and Logic for Creating Your Onboarding Library – B2B

Staff turnover costs money. Adding headcount costs money. It isn't just about salaries, benefits, and commissions; it's about TIME. When we add new team members, we need to do it quickly so they can add to our team and not take a lot of time from team members as they are onboarded. This can be done through two paths: mentorship and onboarding libraries. Onboarding isn't just about sticking [...]

Categories: Blog, Free Advice|Tags: |

Share posts, but tell us WHY your are sharing it

When we share things in person, whether it is a bouquet of flowers, a pizza, or a book we tell the person why we want to share it with them. "These were in my garden and made me think of you... this gluten-free crust is the best... I couldn't put this book down." Online, we are encouraged to share links, posts, and videos with our followers and connections. [...]

Categories: Blog, Free Advice, SoMe - Social Media|

The Black Eye of Being Seen as Spam

Recently, I managed to end up in my own spam folder with an RSS to email that I send out weekly. Some phrases from the episode triggered a spam filter. I found out about this because Google alerted me that I have three reports of spam from the same message. They were all reported by people at - THAT'S ME! It's one of the alias domains we [...]

Categories: Free Advice|

Building Enduring Relationships: Susan Finch Solutions Achieves 21 Years in Business

As we reflect on the past 21 years, it is with great pride and gratitude that we announce the continued success of Susan Finch Solutions. Founded in October of 2001, our mission has always been to assist companies and individuals in growing their businesses and reputations within their respective industries. This morning, while helping a long-time client, Donna St. Jean Conti, update her brochure and adding the recent [...]

Categories: Blog, Stand Out Moment|

Marketers, Free Your Mind with AI – Don’t Be So Shallow

From a content creator's perspective. Consider this quote, "AI will not replace, you, but someone using it will." It's true. Embrace it, play with it, and make it work for you to make you more efficient. You will still want to put your spin on it and most likely run it through Grammarly, at the least! We've been having fun exploring search capabilities on Shutterstock, and maneuvering through [...]

Categories: Blog, Helpful Tools|

How Many WordPress Themes Do You Need in Your Admin?

Most WordPress installations come with several back up stock themes. Then there are all of the themes you've tried, paid for and abandoned. How many do you need? Simple answer, two to three. Back up theme - such as Twenty Twenty-Three Your main theme Your child theme, if you use one. What happens with old themes clogging up your hosting and database is that they come with elements [...]

Categories: Blog, Free Advice, Web Tips|
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