You don’t have to be a great writer to create regular posts.

How many hats can you wear?

Many sites lack regular content because of priorities, lack of support staff, no thoughts for relevant topics and other excuses. I’m letting you off the hook now. You don’t have to wear all the hats at your company. You only need to be able to enlist someone to help you review, flesh out and expand …

Read moreYou don’t have to be a great writer to create regular posts.

Use easy URLs to track your marketing efforts for events, books, products, campaigns.

How do you know if your marketing dollars are leading to revenue unless you can track it? Even small businesses that have one or two events a year need to be tracking how their efforts pay off. Sometimes we pay for ads in directories, sponsor events, sponsor a local team of kids, put an ad …

Read moreUse easy URLs to track your marketing efforts for events, books, products, campaigns.

You have multiple locations, but are they REAL locations?

Google wants to know if they are legitimate locations with a door and all. This past month I’ve been going through a location verification process with a client for 26 offices. We want to make sure that he appears correctly in all directories with a local, VERIFIED location. You would think this would be easy. …

Read moreYou have multiple locations, but are they REAL locations?

9 Tips: Local exposure can build a loyal client base.

Perry Properties Group Full page ad

How many opportunities are there for you to expose your company, products and services to a local audience? Think about all of the schools, local theaters and more that would greatly benefit from a small contribution through a display ad in their programs, on their websites and more? If it’s a seasonal sport and the …

Read more9 Tips: Local exposure can build a loyal client base.