We all want to perform well in front of those who matter to us, including our sales managers, team leaders, the president of the company, our clients, our family. But, when those who are in a position to lead or coach us slip to an evaluation mode, the effects can be detrimental to the outcome. Recently, I interviewed ConnectAndSell CEO, Chris Beall and host of Market Dominance Guys on this topic. Listen all the way through as it segues into the benefits of how a mutually beneficial relationship between members of the company’s team (sales, research, engineering/manufacturing, customer support) creates the best possible means of serving customers. Chris and I then discuss how showing appreciation and respect for the behind-the-scenes team members keeps those people from feeling invisible, motivates them to perform better, and to willingly offer support to the people on the front line.

It’s the little things that can make a huge difference in the performance of your team and success of your company.