You may have Google Analytics 4.0 and be set. You may have set it up but didn’t bring in your OLD data from the previous version. If you don’t know – go look at your site’s analytics account. If you do not have the rights or know where to go, ask your marketing or web services provider to get you in there AS THE ADMIN. It’s your site. You need to look at the results periodically. to measure. This process started in 2022. You are truly out of time and need to do something about it now, at least verify you are set!

On July 1, the OLD Google Analytics data will be DELETED – not archived, there is no recovery – and it will be GONE.

Go look now. If you don’t have the old data, start here.

You must be at least an EDITOR to make these changes.

If you have not set up your GA4 account, convert it ASAP and follow the instructions in the article I’ve linked. Do it right from the start.

Here’s a helpful episode about measuring success: