Pre-Conference Marketing: Stand Out Before You Show Up
Pre-Conference Marketing: Stand Out Before You Show Up You're investing thousands of dollars to attend that industry conference. Between registration fees, travel, accommodation, and time away from your business, it's a significant commitment. Yet most attendees show up with the same generic "I'm attending" graphics the conference provides and a handful of business cards. What if I told you there's a better way to maximize your conference ROI [...]
Real estate professionals have faced a surge in lawsuits alleging their websites are not compliant with the Americans with Disabilities Act (ADA).
If you're in real estate, you need to know this: websites are becoming a primary lawsuit target. Attorneys are going after real estate professionals claiming their sites don't comply with the Americans with Disabilities Act (ADA). These lawsuits can lead to settlements, compliance orders, or dismissals—but even if you win, they're costly, time-consuming, and stressful. What's Actually Happening Out There In Napa, California, a disabled plaintiff sued a [...]
Why We Keep DNS in Cloudflare and Email in Google Workspace (and Why You Should Too)
If you’ve ever set up Microsoft 365 through GoDaddy, you probably know the headache I’m about to describe. What should have been “simple” licensing for Word and Excel often turns into Microsoft quietly trying to hijack your email routing. For small businesses, this can mean missed emails, lost trust with clients, and hours of clean-up work. This is based on our experience and that of many people I [...]
MS to Google Mail Migration Action List for Tech Advisors/IT Departments
A cutover guide for IT support people who help with mail management, DNS, and tech stack management.
Client Email Migration Checklist (Microsoft 365 → Google Workspace)
If you want to switch from Microsoft 365 in Godaddy or Microsoft, it's not a fast process. You have a lot of steps to do and variables to consider. This list may help save you time, frustration and a broken mail system.
Why Email Migrations Fail (and How to Make Yours Succeed)
What looked like a quick job turned into days of cleanup, testing, and client involvement. That’s the reality of most email migrations. Success comes from knowing the pitfalls in advance, setting expectations, and guiding clients through each step.
ADA Compliance on Your Site: Accessibility Checklist for Content Builders
Website Accessibility Checklist for Content Creators About 1 in 4 adults has a disability that affects how they use websites. That's millions of potential customers, readers, or community members who might hit a wall trying to use your site. But here's the thing—most accessibility fixes are easier than you think, and they make your website better for everyone. When someone can't distinguish between your text and background colors, [...]
Why Your SEO Foundation Determines AI Visibility Guest: Maurice White
Google First, AI Second: The Smart Agent Strategy Your prospects aren't abandoning Google - they're using it PLUS asking ChatGPT, Perplexity, and Claude for deeper research. Here's the reality: Google still processes 373 times more searches than ChatGPT. But the 1% of prospects using AI answer engines? They're your highest-intent leads spending 23+ minutes researching before they ever call an agent. Most real estate professionals are asking the [...]
Why Your “Automated” Marketing Content Is Quietly Killing Your Lead Generation
Discover why automated real estate content hurts your SEO and GEO rankings. Learn how to create market-specific content that gets cited by AI engines and generates qualified leads.
Team Alignment vs. Team Building: What Actually Drives Revenue Performance Guest: Frederic Lucas-Conwell
You've hired great people individually, but your team still isn't performing at its potential. Sound familiar? Most companies focus on individual talent while completely missing the multiplier effect of understanding how team members naturally function together. In Part 3 of our series with Frederic Lucas-Conwell, President of GRI (Growth Resources Institute), we dive into "The Team Performance Multiplier"—how behavioral dynamics can accelerate revenue growth through better collaboration and [...]
Why People Won’t Join Your Service Club – And How To Fix It Guest: Miguel A. de Jesus
The Crisis Killing Service Organizations - And How to Save Them Rotary clubs, Lions International, Chambers of Commerce, and countless other service organizations are dying. Membership is aging out, younger generations aren't joining, and traditional models that worked for decades are failing spectacularly. In this eye-opening episode of Rooted in Revenue, host Susan Finch and guest Miguel de Jesus tackle this crisis head-on. Miguel, a seasoned executive who [...]
Dinner Shoes vs. Disneyland Shoes: Why Your Marketing Strategy Needs to Go the Distance
Recently, while packing for a trip that not only was a birthday celebration, but included long - VERY long walks, fancy dinner dates, and a Disneyland marathon, I found myself staring at my closet, facing the eternal question: "How many pairs of shoes do I need to bring on this trip?" But this wasn't just any regular shoe dilemma. I had two very different events ahead of me, [...]