ADA Compliance on Your Site: Accessibility Checklist for Content Builders
Website Accessibility Checklist for Content Creators About 1 in 4 adults has a disability that affects how they use websites. That's millions of potential customers, readers, or community members who might hit a wall trying to use your site. But here's the thing—most accessibility fixes are easier than you think, and they make your website better for everyone. When someone can't distinguish between your text and background colors, [...]
Why Your SEO Foundation Determines AI Visibility Guest: Maurice White
Google First, AI Second: The Smart Agent Strategy Your prospects aren't abandoning Google - they're using it PLUS asking ChatGPT, Perplexity, and Claude for deeper research. Here's the reality: Google still processes 373 times more searches than ChatGPT. But the 1% of prospects using AI answer engines? They're your highest-intent leads spending 23+ minutes researching before they ever call an agent. Most real estate professionals are asking the [...]
Why Your “Automated” Marketing Content Is Quietly Killing Your Lead Generation
Discover why automated real estate content hurts your SEO and GEO rankings. Learn how to create market-specific content that gets cited by AI engines and generates qualified leads.
Team Alignment vs. Team Building: What Actually Drives Revenue Performance Guest: Frederic Lucas-Conwell
You've hired great people individually, but your team still isn't performing at its potential. Sound familiar? Most companies focus on individual talent while completely missing the multiplier effect of understanding how team members naturally function together. In Part 3 of our series with Frederic Lucas-Conwell, President of GRI (Growth Resources Institute), we dive into "The Team Performance Multiplier"—how behavioral dynamics can accelerate revenue growth through better collaboration and [...]
Why People Won’t Join Your Service Club – And How To Fix It Guest: Miguel A. de Jesus
The Crisis Killing Service Organizations - And How to Save Them Rotary clubs, Lions International, Chambers of Commerce, and countless other service organizations are dying. Membership is aging out, younger generations aren't joining, and traditional models that worked for decades are failing spectacularly. In this eye-opening episode of Rooted in Revenue, host Susan Finch and guest Miguel de Jesus tackle this crisis head-on. Miguel, a seasoned executive who [...]
Dinner Shoes vs. Disneyland Shoes: Why Your Marketing Strategy Needs to Go the Distance
Recently, while packing for a trip that not only was a birthday celebration, but included long - VERY long walks, fancy dinner dates, and a Disneyland marathon, I found myself staring at my closet, facing the eternal question: "How many pairs of shoes do I need to bring on this trip?" But this wasn't just any regular shoe dilemma. I had two very different events ahead of me, [...]
Why AI Resume Filters Are Eliminating Your Best Candidates Guest: Frederic Lucas-Conwell
Your son just graduated college with excellent grades, but can't get past the "AI robot" screening resumes. Meanwhile, companies like Nike are using AI filters as their first hiring step, eliminating potentially brilliant candidates before any human ever sees them. What's going wrong with this approach? In Part 2 of our series with Frederic Lucas-Conwell, President of GRI (Growth Resources Institute), we dive beyond traditional resume screening into [...]
Beyond Perfect Candidates: Why Job Descriptions Are Killing Your Hiring Success Guest: Frederic Lucas-Conwell
Most hiring managers are drowning in resumes, conducting endless interviews, and still ending up with costly mis-hires that drain productivity and morale. What if the problem isn't finding good candidates—it's understanding what you actually need before you start looking? In this episode of Rooted in Revenue, host Susan Finch sits down with Frederic Lucas-Conwell, President of GRI (Growth Resources Institute), to explore how behavioral intelligence is revolutionizing the [...]
Why Hiring Former CEOs as Consultants Backfires Guest: Frank Scavo
When Frank Scavo sent me his latest article about consulting skills, I knew we had to dig deeper. After 20 years of working together—first as his client, then as colleagues—we've lived the collaborative consulting model he champions. In this conversation, we explore why seasoned executives often struggle to transition into consulting, the critical difference between having authority and wielding influence, and why the best consulting relationships blur traditional [...]
The Hidden Costs of “Free” AI Help: What Small Business Owners Need to Know
Sometimes you are not the right person for the job, and need to advise the client to hire another professional to attain the goals they desire. I learned that lesson back in high school when I took on hand-lettering 45 campaign posters and realized, by poster number five, that my candidate client needed a printing company, not a teenager with a Marks-A-Lot. Today, I'm seeing small business owners [...]
5 Critical Steps to Seamlessly Transition from Gmail to Your New Professional Email
This is especially geared toward real estate professionals, but this applies to anyone transitioning to a professional email. Think about professional organizations and directories you are listed in, including your local chamber of commerce. They all need to be updated. Here are some preliminary steps you can do. Before you pull the plug on any free email or outdated system, be sure you have exported your contacts from [...]
Why Your Local SEO Strategy Is Probably Wrong Guest: Darren Shaw
Local SEO just got a reality check. Darren Shaw, founder of Whitespark, joins Rooted in Revenue to debunk some widely held myths while sharing what actually drives results for small businesses trying to dominate local search. If you're a real estate agent sharing office space with ten competitors, a service provider working from home, or any brick-and-mortar business wondering why your Google rankings aren't improving despite "doing everything [...]