Updated Chamber Systems and Technology Strengthens Member Businesses Guest: Terry Hopkins
Terry Hopkins | President & CEO, Grants Pass Chamber of Commerce: Grants Pass native Terry Hopkins has returned to his roots after a diverse hospitality career across five states. With over 25 years of business ownership and management experience in Southern Oregon, Terry recently spent 5 years as a business advocate with the Oregon Restaurant & Lodging Association. Married for 20+ years with two sons, Terry is passionate about [...]
From $119M to $600M: Mark Cleve’s Fashion Business Growth Strategies Guest: Mark Cleve
Lany Sullivan sits down with Mark Cleve, who shares his remarkable 32-year journey with Tom James, the premium custom clothing company that's grown from $119 million to over $600 million during his tenure. Mark reveals the business philosophy that has guided his success: "You don't build a business, you build people and people build a business." From his early door-to-door book-selling experiences to becoming a trusted name in [...]
Budget-Friendly Audio Marketing: Making Every Dollar Work Harder
We're continuing our exploration of effective marketing strategies with the experts from iHeartRadio. In our first segment, we discovered how radio remains 'America's Trusted Companion' and explored the powerful geofencing capabilities that can target potential customers with remarkable precision. Now, we're shifting focus to the strategic side - how businesses of all sizes can effectively incorporate audio marketing into their overall strategy, even with limited budgets. Julie and [...]
The Marketing Multiplier Effect: How Audio Amplifies Your Entire Strategy
Are you stretching your marketing dollars as far as they can go? In this eye-opening episode of Rooted in Revenue, I continue my conversation with iHeartRadio experts Julie Beaulieu and Kevin Cash to uncover the strategic power of audio marketing.
America’s Trusted Companion: Leveraging Radio’s Intimate Connection for Real Estate Success
Real estate brokers searching for an edge are discovering what radio professionals have known all along – radio remains 'America's Trusted Companion' even in our digital age. This special segment of Rooted in Revenue brings you face-to-face with iHeartRadio experts Julie Beaulieu and Kevin Cash, who share surprising insights about radio's continued growth and its unique ability to build community trust. Learn how their advanced geofencing technology lets [...]
After You Hire: 5 Critical Steps to Welcome New Team Members
What happens after you've found that perfect addition to your team? How do you create an onboarding experience that makes new hires feel confident, valued, and ready to contribute? In the last episode, Susan and Lany walked you through establishing a solid hiring process. The topic is Beyond the Hire: Creating a Welcoming Onboarding Experience That Builds Lasting Teams. In this second half, they explore the critical role [...]
Before You Hire: 5 Critical Steps to Prepare Your Business for New Team Members
Are you planning to bring a new team member on board? Before you start interviewing candidates, there's critical groundwork that needs to be laid. In this episode of Rooted in Revenue, hosts Susan Finch and Lany Sullivan walk you through the essential steps to prepare your business for a successful hire. From mapping out processes to setting up the right tech stack, they share practical advice drawn from [...]
From Waste to Wonder: How Forward-Thinking CEOs Are Transforming Industrial Byproducts
When we think about sustainability in business, recycling office paper and reducing plastic use often come to mind. But what if the real opportunity lies in the waste streams we've been overlooking? What if your company's "trash" could become another industry's treasure? I was recently inspired by an enlightening episode of Success Beneath the Surface that explored how CEOs can begin their ecopreneur evolution. This conversation sparked my [...]
Jolene, Fonts, and First Impressions: What’s in a Typeface?
Imagine Dolly Parton’s Jolene. Now, imagine Miley Cyrus singing it. It's the same song and the same lyrics—but they feel completely different, right? That’s exactly how typefaces work. A typeface sets the tone before a single word is read. It tells your audience who you are—before they even realize it. And whether your brand feels classic and trustworthy like Dolly’s Jolene or bold and modern like Miley’s version depends on the choices [...]
Choosing the Right Tech Tools: The Art of Discernment
Which task management and marketing strategy tools should you use? Spoiler alert—it’s not as simple as picking the most popular software. Susan and Lany dive into the importance of discernment when selecting tools, sharing real-world experiences of software frustration, integration challenges, and team buy-in struggles. They emphasize the need to evaluate your team’s workflow, test software with real scenarios, and demand proper support before making a costly commitment. They explore why businesses often waste time [...]
Evergreen Excellence: Your Guide to Your Content Bank
Are your social posts starting to feel stale? Are you spending hours creating fresh content when you already have a goldmine of valuable material gathering digital dust? Stop the endless content creation cycle. Strategic content management isn't about constantly generating new material—it's about maximizing the value of your existing expertise and insights. In this episode, we cover building and maintaining an effective content bank that transforms your valuable [...]
Who’s Really Advising You? Conflicts of Interest You Might Not See from Frank Scavo
When seeking expert advice—whether from consultants, industry analysts, or vendors—you expect unbiased insights. But what if those recommendations are shaped by financial incentives you never see? Frank Scavo unpacks three levels of conflict of interest that can influence business decisions: vendors pushing their own solutions, consultants profiting from what they recommend, and analysts whose rankings may be swayed by sponsorship dollars. If you want to make smarter decisions and [...]