Why Branded Email Matters (Quick Reminder)
Did you know that 78% of clients say they're more likely to trust a professional with a branded email address? Yet many are still using free email services that could be: Damaging your professional credibility Creating potential compliance vulnerabilities Missing opportunities to reinforce your brand Costing you more in the long run The Professional Email Setup You Need (Without the Tech Headache) I help professionals like you [...]
Data That Matters: Creating Impactful Real Estate Marketing Visuals
Struggling to make your real estate data stand out in a sea of generic market reports? In this episode of Rooted in Revenue, I share practical insights from my recent workshop with NRBA professionals Kelley Kesterson and Angelica Suarez, who are looking to elevate their marketing with meaningful data visualization. Discover how to transform complex market statistics into compelling visual stories that build trust and position you as the go-to [...]
Human at the Helm: A Content Creator’s Journey with AI Tools Guest: Karen Mares
Susan sits down with former team member Karen Mares, Content Creator at Event Builder, who serves as her company's "marketing anchor" as she navigates the evolving landscape of AI tools. Karen shares her journey from initial concerns about AI replacing her writing role to developing a strategic workflow where she remains firmly in control. You'll discover how she has combined multiple AI platforms—each serving distinct purposes in her [...]
Updated Chamber Systems and Technology Strengthens Member Businesses Guest: Terry Hopkins
Terry Hopkins | President & CEO, Grants Pass Chamber of Commerce: Grants Pass native Terry Hopkins has returned to his roots after a diverse hospitality career across five states. With over 25 years of business ownership and management experience in Southern Oregon, Terry recently spent 5 years as a business advocate with the Oregon Restaurant & Lodging Association. Married for 20+ years with two sons, Terry is passionate about [...]
From $119M to $600M: Mark Cleve’s Fashion Business Growth Strategies Guest: Mark Cleve
Lany Sullivan sits down with Mark Cleve, who shares his remarkable 32-year journey with Tom James, the premium custom clothing company that's grown from $119 million to over $600 million during his tenure. Mark reveals the business philosophy that has guided his success: "You don't build a business, you build people and people build a business." From his early door-to-door book-selling experiences to becoming a trusted name in [...]
Budget-Friendly Audio Marketing: Making Every Dollar Work Harder
We're continuing our exploration of effective marketing strategies with the experts from iHeartRadio. In our first segment, we discovered how radio remains 'America's Trusted Companion' and explored the powerful geofencing capabilities that can target potential customers with remarkable precision. Now, we're shifting focus to the strategic side - how businesses of all sizes can effectively incorporate audio marketing into their overall strategy, even with limited budgets. Julie and [...]
The Marketing Multiplier Effect: How Audio Amplifies Your Entire Strategy
Are you stretching your marketing dollars as far as they can go? In this eye-opening episode of Rooted in Revenue, I continue my conversation with iHeartRadio experts Julie Beaulieu and Kevin Cash to uncover the strategic power of audio marketing.
America’s Trusted Companion: Leveraging Radio’s Intimate Connection for Real Estate Success
Real estate brokers searching for an edge are discovering what radio professionals have known all along – radio remains 'America's Trusted Companion' even in our digital age. This special segment of Rooted in Revenue brings you face-to-face with iHeartRadio experts Julie Beaulieu and Kevin Cash, who share surprising insights about radio's continued growth and its unique ability to build community trust. Learn how their advanced geofencing technology lets [...]
After You Hire: 5 Critical Steps to Welcome New Team Members
What happens after you've found that perfect addition to your team? How do you create an onboarding experience that makes new hires feel confident, valued, and ready to contribute? In the last episode, Susan and Lany walked you through establishing a solid hiring process. The topic is Beyond the Hire: Creating a Welcoming Onboarding Experience That Builds Lasting Teams. In this second half, they explore the critical role [...]
Before You Hire: 5 Critical Steps to Prepare Your Business for New Team Members
Are you planning to bring a new team member on board? Before you start interviewing candidates, there's critical groundwork that needs to be laid. In this episode of Rooted in Revenue, hosts Susan Finch and Lany Sullivan walk you through the essential steps to prepare your business for a successful hire. From mapping out processes to setting up the right tech stack, they share practical advice drawn from [...]
From Waste to Wonder: How Forward-Thinking CEOs Are Transforming Industrial Byproducts
When we think about sustainability in business, recycling office paper and reducing plastic use often come to mind. But what if the real opportunity lies in the waste streams we've been overlooking? What if your company's "trash" could become another industry's treasure? I was recently inspired by an enlightening episode of Success Beneath the Surface that explored how CEOs can begin their ecopreneur evolution. This conversation sparked my [...]
Jolene, Fonts, and First Impressions: What’s in a Typeface?
Imagine Dolly Parton’s Jolene. Now, imagine Miley Cyrus singing it. It's the same song and the same lyrics—but they feel completely different, right? That’s exactly how typefaces work. A typeface sets the tone before a single word is read. It tells your audience who you are—before they even realize it. And whether your brand feels classic and trustworthy like Dolly’s Jolene or bold and modern like Miley’s version depends on the choices [...]