By Susan Finch, Director, Sales Lead Management Association, Susan Finch Solutions.
Perhaps you've noticed this icon at the top of the Sales Lead Management Association's site or under my "connect" menu item, perhaps not. Perhaps you did and wondered why would the SLMA bother with Pinterest. For several of our sponsors, they understand the importance of sharing images and having them indexed immediately in the search engines. Pinterest is a highly-effective microblog, as Twitter is a mircroblog. The difference is that people are visual by nature. Pinterest is all about sharing an image that grabs the attention of your existing or potential audience and driving them to want to learn more.
While building the SLMA boards I was actually surprised at how few of our sponsors are participating. Perhaps I was unable to ferret out their accounts, but when you search for a company name, you would hope it would come up in the search results on the Pinterest site.