Emedding a video isn’t always as easy as copying code from YouTube

Just because you get embed code from YOUTUBE doesn’t mean it’s responsive for all devices and browsers.  Responsive means that the size will adjust proportionately depending on the device being used to view it: smartphone, tablet, laptop. Safari also has issues being responsive. This post will help you solve that everywhere. This site will help …

Read moreEmedding a video isn’t always as easy as copying code from YouTube

If I had a nickel…Webmaster Transitions: Pleading Ignorance Doesn’t Fly by Stephan Hovnanian

f I had a nickel…Webmaster Transitions: Pleading Ignorance Doesn’t Fly
It used to be that you would have “the guy” and he would hold the keys. Uh, BAD IDEA. It’s YOUR presence, YOUR domain, YOUR email, YOUR BRAND.If you decide to part ways for whatever reason with “the guy” there are a lot of aspects of your web presence that you will want to get a copy of. 

We have been on both sides of this discussion, as providers helping our clients move to new providers, and as the new provider for a client who has dumped, been dumped or simply parted ways with a web services provider. Years of hard lessons are now coming to you, free of charge so you are prepared to make that switch when the time comes.

========OUR FEATURED EXPERT========
Meet MaAnna Stephenson:
MaAnna is a geek who can still speak in plain English and helps solopreneurs, small businesses, and non-geeks create sites that gets noticed by search engines and readers. Whole-site setup, consultation and training including WordPress, SEO, content, conversion, security, performance, MailChimp, and memberships.

MaAnna’s links:
Web: http://www.blogaid.net
Google+: http://plus.google.com/11681655725768…
Facebook: http://www.facebook.com/BlogAid.net
YouTube: http://www.youtube.com/user/BlogAid
LinkedIn: http://www.linkedin.com/in/maannastep…
Twitter: https://twitter.com/BlogAid

========Your Series Hosts========
Susan Finch – Marketing, PR & Web Pro for DECADES!
With a background in public relations and advertising since 1986, Susan is a “gentle guide for clients trying new venues online.” She engages those skills as she helps create an online presence that will appeal to existing and future clients and/or investors. All these factors are considered before she constructs a suggested plan for clients. It goes way beyond an online presence.

Web: https://susanfinch.com
Google+: http://plus.google.com/+susanfinch
Twitter: http://twitter.com/susanfinchweb
Shout-out: http://binkypatrol.org 

Stephan Hovnanian – Web strategy, Google+ for Business
Stephan Hovnanian is a web strategist and email marketer for Shovi Websites, author of the Google+ Pro Tips series of ebooks on Amazon, and host of a weekly webcast called Google+ Business Spotlight. Stephan distills the content and advice out there on the Web into useful and applicable ideas to help your business make the most of its online presence.

Web: http://www.websighthangouts.com
Google+: https://plus.google.com/+StephanHovna…
Twitter: https://twitter.com/stephanhov
Shout-out: http://gplusspotlight.com

Checking for Broken Links

Do you have a new site? How about a site that you have been working on for years with tons of resources, links to articles, images from other sites and more? Chances are you have broken links. This is known as LINK ROT.  Once a quarter, we recommend using some tools to track down the broken links. THEN you’ll have to learn how to fix them. Creating a sitemap at the same time you are checking your links can increase your site’s visibility to Google, Bing, Yahoo, Baidu, Yandex etc, and ensures indexing of the web pages that might not be discovered otherwise.

Here are some tools to help you.

http://validator.w3.org/checklink
http://www.deadlinkchecker.com/
http://www.internetmarketingninjas.com/seo-tools/google-sitemap-generator/
http://www.web-site-map.com/
http://www.web-site-map.com/xml_sitemap.php goes wtih: http://www.brokenlinkcheck.com/link-checker.php

join the community: http://bit.ly/geekspeakguides

Webfonts Smackdown: Google hosted v. web server hosted

The difference revolves around your hosting server and performance. But we’ll show you how you can over-font – not just in look but download time by having too many. We tested load time between having Google host the fonts (http://google.com/webfonts), hosting on your own server and the old-fashioned way – relying on your visitors to render based on the typical fonts they have on their computers: Arial, Comic Sans (ick), Georgia, Impact, Lucida, Palatino, Times New Roman and their pals rebuchet MS, Verdana, straight sans-serif and serif.

Yvonne Heimann and I opened up this 25 minute discussion through a hangout on air. Feel free to post your comments below – what has been your experience? Pain? We’d love to hear from you. I was taught decades ago about the simplicity of a headline front and a copy font. If you want more, stick to the italic and bold versions of those fonts and just STOP. Don’t cloud your message through distracting or unreadable fonts. Remember to check how it looks on different devices with different screen resolutions and browsers. You may be surprised how difficult it is to read your clever message.

Choosing fonts with personality for headlines and keeping the fonts in the COPY easy to read. No one cares about your themed fonts if they can’t read your content – DUH!

Quick Tip: Sluggish Windows PC? MSCONFIG to the rescue!

Sometimes you add new software that has a pretty high opinon of itself, such as you want it to start every time you reboot your computer, even if you only use it twice a month (Ahem – QUICKBOOKS/INTUIT and Adobe Updater!) How many times does Flash need to update each week?

This quick video will show you how to check what is starting when you reboot your Windows PC and how to thin out the load and put those piggy software programs in their place! (HARUMPH!)

—————————

These quick tips are inspired by our new community on Google+and a weekly online show with Yvonne Heimann: Geekspeak Guides to walk you through single tasks and topics without leaving you feeling stupid.

Creating Your Perfect LinkedIn Profile

I love it when people I respect create great tips and share them. My friend, +Jeff Sieh (beekeeper and web talent extraordinaire) shared this list from the Social Media Hat, aka Mike Alton. Remember to put this on your marketing/branding To Do list. Revisit your profiles regularly on all social media venues and sites to …

Read moreCreating Your Perfect LinkedIn Profile

Online Tools of the Week Spotlight: #circloscope, RGB picker and iPadPeek

How does your website look on a handheld device? Tablet wide and narrow views? SmartPhone? Do you realize that 47% or more of folks now search for information from their phone and view those results on their phones? That means your site needs to look good. If you don’t have a smartphone or tablet but …

Read moreOnline Tools of the Week Spotlight: #circloscope, RGB picker and iPadPeek

IE11: It’s time to review your site template, css and content code.

time to review your site code and template html5

With the new year, I’m recommending a template review. Most sites are written in PHP, CFM or HTML code. Some are ASP or other languages. When your site was created, in some cases, there were no smartphones. Most of you have sites more current than that, but code standards are changing with the continued evolution …

Read moreIE11: It’s time to review your site template, css and content code.

Getting Started with Google Hangouts from Ronnie Bincer

I subscribe to Ronnie Bincer’s channel on YouTube. He is THE expert as the Hangout Helper. This 12 minute video was put together so well I had to share it, rather than attempt to recreate. This is your new solution to video calls. Forget the upgraded Skype account – you don’t need it. This is FREE, easy and quick to set up. What he didn’t cover is the fact that you DON’T have to create a gmail account. You can create your Google+ account with an existing email account.

Choose this option instead:

create a google account with your own email address instead
Click on the option to use your own email account if you don’t want to create a GMail email.

If you manage many clients, I would suggest you help them create their individual Google+ accounts with their main email address for the company. This will come in handy for AdWord campaigns, analytics and some of the other fantastic tools Google gives us for the price of tracking what we do.

Once you click the “I prefer to use my current email address” you’ll see this field instead:

g+-current-email
Type in your existing email address. If you switch companies regularly, go back and create a Gmail email account, unless you have your own domain.

Adapt or Become Irrelevant: Google SEO Changes – HOA Recap

Guests for this HOA included:

Raj Nijjer of GoDaddy, Ben Fisher, Ronnie Bincer, David Amerland, Joshua Berg, Marc Hardgrove and Hulk Hogan – yes, you read correctly.

+Hulk Hogan. +Ben Fisher +David Amerland +Ronnie Bincer +Joshua Berg +Marc Hardgrove +Raj Nijjer 

Constructive and relative comments by: +Jason T. Wiser and +Frank Gainsford

[quote author=”Frank Gainsford”]his was a very good HOA, and I was very pleased that each guest commented on the ENGAGEMENT ISSUE which is the true measure of a successful post within the social media. Another issue that was hinted at was posts with ZERO ENGAGEMENT… If a post gets ZERO engagement, do not delete it, but evaluate it and try to determine why, then change your approach and try again. [/quote]

[quote author=”Jason T. Wiser”]Man I love that I can watch replays, but so bummed I missed this live! Phenomenal content. Hulk’s business and branding blew me away! I mean of course the man knows marketing, but to hear him lay it out there was inspiring to say the least. What I wouldn’t give to have 30 minutes to pick his brain! +*** this is a long way from one of my favorite Sunday morning cartoons! Hulk Hogan’s Rock ‘N’ Wrestling 01 The Junkyard 500 & Junkenstein Part 1 +Ronnie Bincer’s passion for HOAs exploded, +Mark Traphagen interviewing Hulk is the HOA best 5 minutes of the Year! +David Amerland’s perfectly illustrated connection between semantic web and what Hulk has done in branding is exactly what every brick and mortar a/o small business needs to hear. Branding , emotional connections, commitment to your customers, nurturing relationships… Stop me now! Oh! but wait, +Joshua Berg had to throw out this amazing Tweetable “I believe the winners will be those who reach the user & not the algorithm”. So wonderful to hear form +Raj Nijjer and the changes that are happening over there at +GoDaddy . When it comes to customer support they are the undisputed champion. But the World Champion Belt winner is the orchestrator himself +Ben Fisher you sir, are a marketing genius! Thank you all for making my day wonderful.[/quote]

Some shorthand highlights from this HOA include:

Social media, in general, how much do social signals affect your rankings? G+ has had stronger affect on search than any other social media platform. This is due to ability to verify social entities – Twitter, Facebook, etc.

Realize that profiles have page rank, as do communities, business local pages, + mentions. When someone does a +1 mention, it gives that individual mentioned a ‘win’ in ranking, adds to the engagement of the person +1-ing, and passes page rank authority to those profiles, which then helps people rank higher in search results.

Semantic search is trying to identify the way we operate the web. If we met outside a computer screen, without keywords, etc., no introduction, the reason we can communicate in this fashion is because I can decode your intentions without having to say everything.

We use to use search strings, keywords, tags, etc. This created an unnatural way of linking things up. Fast forward to how it is now.Now this is conversational search realm:

1. Begins to understand the content and the page and what it is; not just the words, but how the meaning connects to an entire subject.

2. Begins to understand what we ask it, not just the words, but the intent. Just the timing of when you ask your smart phone for “pizza restaurants” will give you different results – information based at 9am, locations and menus at 1pm when you would be more likely to want to EAT pizza.

3. It is starting to create an artificial intelligence. Think about this: if we had all of the knowledge of the world in our head, it would be useless unless we can connect it in the context of day to day life. Ask a question and get a more perfect answer – that is semantic search in a nutshell.

Raj Nigger:

What you need to convey clearly with your business brand or your personal brand – YES, we are all our brand!
1. Who you are.
2. What you do.
3. Where and when you do it. 

First questions any consultant should ask you or you should ask yourself – you need to know these answers without blinking:
What is your name or business name, what are your services, and where are your customers

Raj talked about the SEO tool on GoDaddy and the thinking behind it and what it is accomplishing. They realized customers don’t want to sit in front of a dashboard, reports – they need to do the services they do – if you can do your taxes online, you can do SEO.

Authorship and how it impacts search was also discussed.

Google is allowing people to use their G+ profiles to identify themselves and connect themselves with any content on the web.
When it happens consistently and regularly, it gives you authority on a topic. They look at comments, engagement, shares – who are the influential content creators. This is a significant change – Google is not just looking at static phrases and content, but identifying entities on these topics.

It identifies who are the trusted brands.

David Amerland: reminded us that we need to connect with someone at the personal level – something that resonates with them. This is just not personally, but as our brand or product brand. He also reminded us that if you can’t find your audience and relate to them in a unique way – you are just a number and you are disposable. You haven’t given them the specific reason to have them connect with you.

Ronnie Bincer – the Hangout Helper gave us a bit of information on Hangouts On Air and why he is their champion. HOA – the magical communication platform. When you turn on the broadcast button – it’s your own free TV network with endless opportunity for syndication and re-runs/replays. It’s amazing and shows up in search results. Content is king! I’m not saying keyword content – reaching the audience, the user, individual people.

Create your title first – catch the user – not the keywords – GRAB their attention!
This is posting on purpose. Some people and companies feel they don’t have anything to post, nothing interesting to talk about. LISTEN: the conversations you are having on a daily basis with your customers – THIS is what you talk about and post about. Is it a recipe, is it something you are proud about? Is it a new offering? A wonderful story about a customer – that’s content.

Remember to take the identity of a business and make sure it is consistent everywhere – should be the same content, worded slightly differently EVERYWHERE – it is still your consistent message. When Google crawls the web, it checks for this consistency and it adds to your weight it shows you are the authority and consistent.

Watch the replay to hear it all. Take notes. Feel free to copy/paste these notes and add to them.

When using JavaScript in a WP post, be careful of white space.

Just learned this. If you are creating a post and want to insert some Javascript into the code (HTML) tab view of the post, be careful of BLANK lines. So if your JavaScript and HTML code worked before you put into WP, watch any source paths and watch those blank lines.  It could be THAT …

Read moreWhen using JavaScript in a WP post, be careful of white space.