Interview: eMail data bad guys
Paula Chiocchi, Founder/President of Outward Media, Inc. was my guest. Paula and I will discussed industry trends, shake ups and her current pet peeves and reveals… Hint: We are talking about DATA QUALITY and the bad actors in this business!…
How do you feel about the government deciding who can sing Happy Birthday online?
Governement. There's a word. When I was in school I was taught WE were the governement, the people, the citizens. gov·ern·ment/ˈgəvər(n)mənt/ Noun: The governing body of a nation, state, or community. The system by which a nation, state, or community…
The Feeling is Soon All Shoppers Will Be Mobile Shoppers
AdAge had an article today. It's a good wake up call for those of us who want to be found online. I guess that would be EVERY business owner that wants to grow their business and customer base. This article…
Forget Twitter — Facebook is Where the Customers Are
More and more, I'm falling less out of love with the tininess of Twitter and seeing the best way to reach customers, potential customers is Facebook. Between the ads and genuine community building this is where everyone hangs out.
WEO Connect and Grow SoMe Panel Wildly Successful
Susan Finch recaps the WEO SoMe event: Many attending the blogging table were blown away by what they thought they knew blogging to be and learned what it can do for their business and image. The time flew and several people never made it to the other panels. I have to admit to being so wound up sharing ideas with people and watching the lights go on to new marketing strategies.
Happy Birthday .Com – 25 Years Old!
Symbolics.com was the first .com registered on March 15, 1985 for the “world wide web.” Today there are over 80 million .Com websites and the domain is a prominent feature of the internet. The economic impact of .Com has been…
When transforming an original image, when does the original copyright end?
The LA Times covers a current lawsuit over the issues of what is Fair Use of an image. The street artist in question truly muddied the case by originally lying about his sources of the image and fabricating fake sources…
Google’s SideWiki – keeping us on our toes to respond
I have a client, sad to say, that would prefer to be removed from Google results and especially Yahoo. This is because they have a lot of bad feedback, comments, rantings. I did my job and got them high rankings, traffic - exposure. This has resulted in more venues for unhappy clients of theirs to sound off. We have tried to combat with positive feedback received. We don't post anything that isn't true. It isn't enough to fight this battle. The client didn't like my solution: be better at what you do.
I know the difference between being a Hispanic Professional and a Professional Hispanic.
I'm a poor excuse for a Hispanic and even poorer excuse for a Mexican. Can many members of my family clearly communicate in Spanish? Yes. Do some of those same family members successfully run businesses and employ primarily Hispanic folks? Yes. Am I in either of those categories? No. But at least I know it. I realize not in touch with any particular ethnic segment of the market, unless suburban, professional mom counts. I get embarrassed for companies that think they get it and are in touch with whatever ethnic group they are targeting. I wince at their campaigns. Apparently I'm not alone in my anguish.
Humor, simplicity, Pringles made me click – a lot.
Brilliance Doesn't Have to Cost a Fortune
Pringles Proves a Massive Production Budget Isn't Necessary for Success
One of the chief complaints of small agencies is that we don't have budgets big enough to do great work. We look to the winners in our award shows as proof. And that is usually where we are slapped in the face for our lack of commitment to be brilliant.
All the followers and fans in the world can’t save you from bad customer service
NEW YORK (AdAge.com) -- Last fall, executives from Oriental Trading Co. read a product review from a woman planning her autumn wedding complaining that her order of fall leaves didn't look anything like the picture on the website. The execs went straight to the warehouse, pulled the product and compared for themselves. She was right -- it didn't look the same. The explanation: The company had recently switched vendors for that particular product, and the new vendor's version wasn't up to snuff. So the company pulled it.
The little red devil on the shoulder is winning.
Those of you old enough remember the cartoons with the angel and devil on the shoulders of Popeye, Tom the Cat, Daffy Duck and the rest as they had to make a hefty decision: Listen to your conscience and do what is morally right or go the easy, convenient route.
On Twitter Trending and White Noise
what the trend, twitter trends, signal-to-noise,
Seen any good books lately?
Not only am I working on a new book, but I have the privilege of helping an author promote his new book and manage his marketing sites. I've been exploring creative ways that the self-published set promotes their work and…
New Ad Agency Embracing Twitter and It’s Working.
If you have not seen this recent Advertising Age clip (PRSA included it in their post today as well), Carri Bugbee talks about how she received a Shorty Award for creating a Twitter persona based on the MadMen TV series, and how she’s designing a new ad agency around using Twitter for business.