I know the difference between being a Hispanic Professional and a Professional Hispanic.
I'm a poor excuse for a Hispanic and even poorer excuse for a Mexican. Can many members of my family clearly communicate in Spanish? Yes. Do some of those same family members successfully run businesses and employ primarily Hispanic folks? Yes. Am I in either of those categories? No. But at least I know it. I realize not in touch with any particular ethnic segment of the market, unless suburban, professional mom counts. I get embarrassed for companies that think they get it and are in touch with whatever ethnic group they are targeting. I wince at their campaigns. Apparently I'm not alone in my anguish.