Accessibility Formatting Tips for Experience Word Users.

Selecting the right template in Power Point and Word can help ensure accessibility.

Most of us have been using Word and Powerpoint longer than smartphones have existed. It doesn’t mean we are using it logically and with readability in mind. This accessibility tips post will remind you of what’s already in place and give you suggestions on how to personalize the ready-made templates better to ensure your branding …

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Flight or Fight School: Planning for a Crisis by Susan Finch

A crisis communications plan is critical for all businesses. When you are in crisis is too late. Join me as we hear from Marketing Communications Expert, Linda Zimmer . Linda is person to follow, know and learn from. 
She can be found EVERYWHERE that is digital and is called upon from companies and institutions around the world for guidance, planning and education. 

Highlights include:
13:03 – What is a REAL crisis? It’s in REAL time and needs to be dealt with NOW
13:48 – Small businesses need a plan more than ever because one crisis can take out your company.
14:15 – Remembering how the big change in Google search semantics has affected many small businesses who relied on keyword stuffing, SEO the “old way”
14:45 Google can change their algorithms overnight – if that’s what you count on, then that has be part of your plan.
20:15 – Social media is about
23:54 – Know what your company represents
24:11 – Without a known message and tone, your response can become fragmented causing more damage to your company than the crisis itself
30:29 – seeking legal council with your plan
37:39 – GEM: Know the difference between being right and being effective.
40:00 – GEM: Ask the question, “What can derail our success?” – those are your hotspots
44:28 – Caution against only relying on online media to get your crisis situation plan deployed. You need to include more traditional forms of communication because perhaps it’s your site and the internet that have gone down and your phone lines are exploding with frustrated customers.
51:00 – Who is creating your corporate message and maintaining it online? Was it the intern? The person who no longer works there? You need to have access to ALL accounts

GRAB EVERY PROFILE/VANITY URL with your name, your company name or brand name or someone else will. This will give a consistent message and the public will know it’s coming from you and will not be confused.

This is not an event to be missed. Linda, who is a collaborative, liquid being said it would be great to get a couple of additional experts in the discussion in the filmstrip. If you think yourself an expert on this topic and would want to join in, please let me know.

You can get to know Linda Zimmer better here:
Linked In: http://www.linkedin.com/in/lzimmer
Twitter: http://twitter.com/lgzimmer
Pinterest: http://pinterest.com/znetlady/
MarcomInteractive: http://www.marcominteractive.com/

Susan Finch – Marketing, PR & Web Pro for DECADES!
With a background in public relations and advertising since 1986, Susan is a “gentle guide for clients trying new venues online.” She engages those skills as she helps create an online presence that will appeal to existing and future clients and/or investors. All these factors are considered before she constructs a suggested plan for clients. It goes way beyond an online presence. SLMA (Sales Lead Management Association)Director.

Web: https://susanfinch.com
Google+: http://plus.google.com/+susanfinch
Twitter: http://twitter.com/susanfinchweb
Shout-out: http://binkypatrol.org

Are Tradeshows and Conferences Dying?

The tradeshow and conference will not die – at least not for a decade or two, but they are being rethought into a more effective virtual environment. This is not a webinar – I’m talking about virtual tradeshow booths, virtual conferences to increase your reach, attendance and evergreen content effectiveness. Increasing your authority, reach and …

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Become an information provider for your prospects and clients

A prospect is more than someone you are hoping to close in the near future. A prospect can be a valuable resource of referrals, information, or insights. Treat them as a valued resource by becoming a valued resource to them. Respect their time, let them know you listened carefully to them that last time you …

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Honoring My Public Relations Mentors

The day flies as I whirl between working on DNS servers, cleaning up code, creating new pages, new designs and writing up scopes for software.  I forget from time to time what I'm really good at – Community Public Relations.  I don't mean PR for communities, I mean PR at the local level – where small businesses live.

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Social Marketing – no time to blog or tweet? I can help.

I have several clients that have their thoughts, their articles, quick announcements, but don't have the knowledge and don't want to spend the time posting to their sites, blogs and twitter.  It's not a lot different than a product launch, media kit, sending out a press release to the wire services and the like. 

Read moreSocial Marketing – no time to blog or tweet? I can help.

Are you ready for a change?

Website quiz -perhaps it’s time for a chagne. Do you have a diverse team where each person needs to have a say in how your site looks and functions – yet no one agrees? Do you dread making your site your home page? Perhaps it’s time to get a quote to freshen it up or just start over.

Blogs, websites, feeds, and more.

I’ll work with you to create your website architecture and Internet marketing plan, public relations and website promotion. I will create your new or revised website design and follow through the approval and building process. I have extensive experience with HTML, CSS, JavaScript, Dreamweaver, InDesign, PhotoShop, Fireworks, Flash. I enjoy developing strategies to launch new web projects or revamp existing based within your budget, abilities and marketing goals.

Additional Services

Additional services include: Consulting Services, Marketing Strategies, Social Marketing Strategies, Project Management, Special Events Planning, Organization and Follow-up, Brochures/Identity Packages/Logo Development, PowerPoint and Keynote Presentation, Product and Conceptual Photography