Sometimes we are just stuck for fresh ideas. Years ago, I was taught to “ride the hashtag” rather than invent from scratch. With a bit of planning, you can create a bunch of posts to schedule a couple of months in advance to take advantage of some well-used hashtags.

For our favorite charity, Binky Patrol, sometimes we want to shake up the posts and take advantage of the goofy holidays, such as National Nap Day on March 11. This is a great idea for podcast episodes, as well. Have some fun with it, lighten it up and be memorable.

Here are a few easy steps:

  1. Visit a site with goofy holidays such as
  2. Scroll through and make notes of those days that you could tie to your organization or business. Nap Day was PERFECT for Binky Patrol. Anything related to crafts, children’s charities, volunteering, blankets fits.
  3. Look up the hashtags for those days to see what is listed – search on Instagram, Facebook, etc. to see what people are using.
  4. Blend that with your own regular hashtags.
  5. Get a little help from Generative AI – such as to help you write the post

I gave this prompt:

“Write an Instagram post for National Napping Day on March 11. Binky Patrol will be posting it on their account. They are a 501c3 that makes and gives blankets to children and teens needing comfort. They understand the importance of naps. This was my idea: Did you know Monday, March 11 is National Napping Day? Block the time on your calendar now! Grab your binky and dream of a beautiful world where no child is left hungry, scared, beaten, lonely, forgotten, or ill. Make it better using best practices.”

And this was the suggested post for Instagram. Facebook version had a link to our site.

Mark your calendars! Monday, March 13th is National Napping Day!

At Binky Patrol, we understand the power of a cozy nap. That’s why we’ve been making and giving blankets to children and teens in need of comfort for over [insert number] years.

This National Napping Day, we invite you to join us in our mission to create a world where every child feels safe, loved, and comforted. Grab your favorite binky, curl up with a soft blanket, and let your dreams inspire you to make a difference. ✨

Together, we can ensure that no child is left hungry, scared, alone, or without the comfort they deserve. So, block off some time on March 11th, take a nap, and wake up ready to create positive change!

Every blanket makes a difference! #NationalNappingDay #BinkyPatrol #ComfortingChildren #MakingADifference