With so many social media venues and methods, it can be daunting to first – understand what each one does and the main purpose, and second – how it can help your business. Some of the key elements are time-saving methods for business networking. They help establish you as an expert in your field and rewards your sweat and clicking with better search engines results — provided you are posting valuable content.
I'm dating myself here, but remember the days of having to go to the local photo reproduction house – not Costso – the really good ones to have transparencies made of your portfolio and then buy the holders and folders to package it professionally? What about elaborately printed press kits; in addition to the unique papers, presentation folders, attention-getting trinkets, the postage had to be factored into the budget.
Social media has leveled the playing field for all talent, regardless of budget, provided you are willing to spend the time, write well, and have a good message. These efforts are rewarded in true search engine results. Let's focus on the top four social media sites that will cover the bulk of your needs to get the word out about your product or service: LinkedIn, Facebook, Twitter, and YouTube. They each have a unique place for your online followers, potential customers and existing customers.
Read moreSocial Media for Business – the Basic Four Explained.