Many sites lack regular content because of priorities, lack of support staff, no thoughts for relevant topics and other excuses. I’m letting you off the hook now. You don’t have to wear all the hats at your company. You only need to be able to enlist someone to help you review, flesh out and expand a topic. We have several clients that only send us bullet points, or a quick topic with some supporting links for research. They know it would make a good post but lack the thoughts to finish it, lack the time to write it or just have too many tasks on their plate. Can you relate to that? I know I can. I’m able to drop a tip on my Facebook company page, LinkedIn profile but it ends there. One of our teammates swoops through every month and grabs those and puts them in draft here for me to review and finish out, expand, add an image. That alone prompts me to write helpful tips more often and really expand the thought. It doesn’t have to be hard. You have information that would be helpful to others. You experience every day encounters with clients, vendors, partners that could be a good cautionary or celebratory tale.
Here’s a challenge for 2019 – one post per month minimum.
I mean a real chewy post that has helpful tips, has been edited, has an image. If you are already doing that, bump it up to twice whatever you’ve been doing. Don’t forget you can post good news about others, tell their stories, their happy endings, their learned lessons. It doesn’t always have to be about you and your products or services.
If you get stuck, we can help you get started or finish what you start. We do this for several clients every week. We can teach you how to do it, as well. We’ve helped a few client stretch their creative muscles and produce some terrific, shareable, helpful posts.