Domain Ownership and Renewal Tips – Part 1
Have you ever felt lost when managing your website’s domain? You’re not alone. Some tech professionals keep these concepts vague to maintain control over their clients. Let’s break down what you need to know and document to stay in control of your digital property. Remember, your domain for your company is YOURS. Do not let an outside contractor register a domain for you, even if they are trying [...]
Taking Control of Your Domain: What Tech People Don’t Tell You
Have you ever felt lost when managing your website's domain? You're not alone. Some tech professionals keep these concepts vague to maintain control over their clients. Let's break down what you need to know and document to stay in control of your digital property. Remember, your domain for your company is YOURS. Do not let an outside contractor register a domain for you, even if they are [...]
You’ve paid to register your domains, what are they doing for you?
We get ideas while watching a show, attending a conference, taking a walk, at a networking event then we buy a domain. Sometimes we buy a lot of them, variations of the same one. Domains are typically pretty cheap. I'm a Godaddy reseller JUST for the domain aspect. They do domains well. But are you using the domain? You paid for it. What about all the variations? [...]
Review Your Resources Regularly – Sign and Brochure Printing Resources
Brochures from Wise Pelican Working with real estate professionals, one thing is clear - they all need to review their vendors for marketing supplies. Who are your suppliers for: Signs Business Cards Postcards Virtual tours Drone services - or would it be better to hire a part-time person skilled with a drone? Domain registration Site hosting (different from domain registration company usually) When was the last [...]
Real Growth Takes Support: Why Women Business Owners Need Community Guest: Jessica Monarch
In this episode of Rooted in Revenue, we explore the powerful role of community in business growth with Jessica Monarch, a women's health empowerment coach. As she transitions from stay-at-home mom to business owner, Jessica reveals why she chose to step out of isolation and into a women's business program called The Accelerator – despite her initial hesitation about whether she "belonged" in such a space. There is [...]
Digital Consistency is King: Your Professional Presence Audit
Today, we're challenging you to conduct a Professional Presence Audit—a critical look at how you appear across the digital landscape to ensure your professional image remains consistent, current, and compelling. This is Part 2 of our Digital Brand Checkup series on Rooted in Revenue. Our last episode covered the essentials of managing your digital real estate—from domains to infrastructure. Essential action items from this episode: Google Audit: Search [...]
Digital Asset Checkup: Start with Your Domains, SSL, and Your Digital Depot
Your business runs on digital - but when was the last time you gave it a proper checkup? This week on Rooted in Revenue, we're getting real about the nuts and bolts of your digital foundation. Susan Finch and Lany Sullivan share their hands-on experience managing domains (including those late-night wine-inspired purchases we've all made), keeping backups current, and yes - discovering that even storage facilities need retention [...]
Accelerating Change: Four Women Leaders Transform Southern Oregon’s Business Landscape
Welcome to a special series on Rooted in Revenue, where we're documenting something extraordinary happening in Southern Oregon's Rogue Valley. Today we're kicking off our coverage of an innovative women's business accelerator program that's transforming lives and businesses in the region. We're sitting down with the four remarkable women behind this initiative: Arin Fugate, who transformed a local networking group into a thriving community; Lisa Manyon, a global [...]
Better Clients, Better Revenue: Client Intake Systems That Drive Growth
Susan Finch and Lany Sullivan plunge into the muck of a crucial but often overlooked aspect of business operations: the client intake process. Coming fresh from their previous episode on intellectual property, they explore how even successful businesses like Susan's (with 23+ years of experience) can benefit from implementing structured intake systems. Whether you've been in business for six months or two decades, this episode reveals why having [...]
IP in the AI Age, IP Ransom, and Safeguarding Your Business IP Assets
Join Susan Finch and Lany Sullivan in this eye-opening episode of Rooted in Revenue as they dive into the crucial topic of intellectual property. Discover what IP really means for your business, how to protect your creations, and why holding someone's intellectual property hostage is a major business faux pas. Whether you're a content creator, business owner, or working with contractors, this episode offers valuable insights to help [...]
Artisan Engagement: Mastering Regional Show Interactions
In this episode, Susan Finch sits down with Michele A. Friedman, a talented metalsmith and jewelry designer with over 26 years of experience in the art world. From her early days studying fashion design at Parsons to becoming a full-time artist, Michele shares her journey and insights on navigating the business side of art. Discover the importance of human connection in selling art, learn strategies for engaging customers [...]
11 Ideas for Fine Craftspeople and Artists to Build Their Regional Followings
Fine art and jewelry are sold online and has been for years. Yet there are still in-person opportunities for unique engagements with regional crowds, fans, and patrons that many artists miss. Recently, I had a conversation with metalsmith Michele A. Friendman (link) to talk about her need to continue with the art show circuit as a way to truly engage with her clients and audience. Online is handy [...]