How do AI tools such as Perplexity discern results when including comments and reviews?
After listening to a recent episode of LeaderGeneration by Mod Op with guest Kuye, this question came to mind. You should be aware of this answer and how it affects how much you rely on these tools to gather information, form recommendations, and spew "facts" of current trends. The prompt I asked was: When considering resources that include "comments" on chat boards, how do you way what is [...]
Pedal to the Metal: Joyride Jewelry’s Acceleration from Local to Online
In the ever-changing landscape of small business, resilience is not just a virtue—it's a necessity. Pyper and Jarrod from Joyride Jewelry exemplify this, transforming their business from art fair favorites to online retail successes. Their journey offers valuable insights for any small business owner facing unexpected challenges. We'll explore how they turned potential setbacks into opportunities for growth, strategically pivoting to e-commerce while maintaining artistic integrity and customer connections. From [...]
AI vs. Human Intelligence: The Proofreading Showdown Guest: Phil Jamieson
In this episode of Rooted in Revenue, host Susan Finch sits down with Phil Jamieson, the President of ProofreadNow.com. Together, they unpack the critical role of human proofreading in an era dominated by AI-generated content. They discuss why relying solely on technology for your business communications might be a costly mistake and how the human touch can make all the difference in your professional writing and elevate you [...]
Getting Your Hands Dirty: The Value of an In-Person Community and “Peopling”
Are you a service business looking to grow your presence in your local community? In this episode of Rooted in Revenue, hosts Lany Sullivan and Susan Finch explore the power of in-person community building for both personal and business growth. Lany shares her experience with the Art in the Garden event, showcasing how community involvement can open doors to unexpected opportunities and relationships. The duo emphasizes the importance [...]
Tick-Tock – have you brought in your OLD Google Anlaytics Data? You are running out of time.
You may have Google Analytics 4.0 and be set. You may have set it up but didn't bring in your OLD data from the previous version. If you don't know - go look at your site's analytics account. If you do not have the rights or know where to go, ask your marketing or web services provider to get you in there AS THE ADMIN. It's your site. [...]
A Marketing Professional Caregiving Kit for Waiting Rooms
Throughout the past 12 years, I have spent my time in waiting rooms at hospitals and outpatient facilities. Sometimes, this involves hours of waiting for updates and has me out of the office. Since I typically need to focus on a task I can control in these situations, I've found bringing a work kit with me is very helpful. Sometimes, I'm stuck in a waiting room, sometimes in [...]
Launching Your Brand: The Steps for a Smooth Transition
Creating a company from scratch is exciting, and there is a specific order to tell the world about it. This episode will give you some steps to add to your plan. Whether you are transitioning from a previous company, starting a brand new endeavor, or relaunching your own brand, these steps will help you quickly establish trust in search and on email servers. 1. Get your vector version [...]
Translating Your Brand Voice: Why Professional, Human Editing Matters
In this quick episode, Susan Finch from Rooted in Revenue shares valuable insight about the importance of professional editing and proofreading when translating marketing materials into another language. While AI tools can be helpful, they may not always capture the nuances and cultural context needed for effective communication and translation. Professional proofing and editing are particularly important if you have a detailed branding guide. A recent episode of [...]
A Cautionary Tale: New Phone and Authentication Missed Steps
I got a new phone - first one in a few years. You'd think I'd be excited. I am not - at least not today. I went through the instructions from Apple on how to back up my phone, how to transfer the data and back up, how to disable the old phone, how to strip the old phone, and then ship it off in the box provided [...]
Balancing Protection and Simplicity in Your Vendor Contracts
Are you a small business owner unsure about contracts, roles, and expectations with your clients? In this episode of Rooted in Revenue, we dive into the importance of having clear agreements to protect you and your clients. As vendors, we understand the challenges of navigating these relationships and the potential pitfalls of not having a solid foundation. We discuss what clients should expect from you, how to demonstrate [...]
Vetting Vendors: The New Shiny Thing Or Vendor is Tempting, But Can Be Costly
Are you entrusting your business to the right vendors? In this episode of Rooted in Revenue, Susan Finch and Lany Sullivan dive deep into the crucial topic of vetting vendors. From graphic designers to accountants, they share eye-opening insights on what to look for and what to avoid. Discover the importance of securing your intellectual property, protecting your sensitive information, and ensuring your vendors have your back in [...]
Before you react out of fear, read the fine print of letters.
Fear-mongering, creating chaos, panic, and confusion, is the goal of some unscrupulous companies, such as W.C.S., to get you to act and pay them money. Each year, a company called W.C.S. sends out an official-looking letter about filing my annual report for my LLC. It has a registry number, a generated customer ID number, and many other official information pieces. The state of Oregon confirms that it's a [...]