Visionaries & Integrators: Navigating the Generalist vs. Specialist Hiring Maze
Susan Finch and Lany Sullivan dive into the crucial decision of hiring generalists or specialists for your business in this insightful episode of Rooted in Revenue. They discuss the roles of virtual assistants (VAs), online business managers (OBMs), and the importance of finding the right fit for your team. Lany emphasizes the significance of hiring based on your specific needs and goals, rather than defaulting to a VA. [...]
Opportunities and Saying Yes – Expand Your Comfort Zone – Path of Totality
Consistent evidence has shown me that saying yes to something unexpected, unusual, or outside my comfort zone typically pays off in one way or another. I'm reminded of this with the upcoming eclipse on April 8 at 11:07 am. (details on NASA's site). Recently I was with a group of professionals and when the topic came up, any blew it off as not being that interesting, not momentous. [...]
Love, Hate, Delegate: Transforming Your Business Through Delegation
Are you drowning in tasks and struggling to let go of control in your business? In this third episode of the Rooted in Revenue series, Lany Sullivan and Susan Finch dive into the power of delegation and how it can lead to more time and freedom. They discuss the importance of identifying tasks you love and hate, and provide practical strategies for delegating at all levels of your [...]
Mastering Growth: 4 Signs You Need a Business Asssessment
Susan Finch and Lany Sullivan are plunging into the inky black to tackle the four crucial moments when conducting a business assessment, which is an absolute must. They'll help you identify the signs that your business is ready for a thorough evaluation, and trust us, ignoring these red flags could lead to a total "blowup" down the line – and nobody wants that! Lany shares her expert insights [...]
Branding Woes: My designer is no longer around.
You pay vendors, such as our company, to create logos, branding, and templates for you. I'll repeat it - you PAID them to make these FOR YOU. The vector files are YOURS. Make sure this is clear when you hire a company or individual. Before you hire someone to create these assets for you, make it clear to them what you will be given before they are paid. [...]
Prioritize for Profitability: Establishing Foundational Systems for Business Growth
Are you leaving money on the table in your business? If you haven't evaluated your entire customer journey from end to end, chances are there are holes that are costing you revenue. In this episode, operations experts Susan Finch and Lany Sullivan dive into why your customer journey is the key to sustainable revenue. They share examples of the broken processes they often see, and provide practical advice [...]
You Can’t Manage What You Don’t Measure: Guest: Debi Davis
In this episode of Rooted in Revenue, host Susan Finch welcomes back Debi Davis, owner and operator of 3D Communications AI, for an insightful discussion on the importance of measuring and managing data to drive business growth. CEOs and CROs will find valuable insights as Debi shares her expertise on analyzing processes, improving communication, and leveraging data to make informed decisions. Discover how to effectively collect, organize, and [...]
Ideas for Posts for Non-Profits and B2C Businesses
Sometimes we are just stuck for fresh ideas. Years ago, I was taught to "ride the hashtag" rather than invent from scratch. With a bit of planning, you can create a bunch of posts to schedule a couple of months in advance to take advantage of some well-used hashtags. For our favorite charity, Binky Patrol, sometimes we want to shake up the posts and take advantage of the [...]
From Chaos to Clarity: A 3 Step System to Organize Your Business with Debi: Guest: Debi Davis
Feeling scattered trying to manage and grow your business? Plagued with impulsive ideas but little follow-through? Do distractions keep you from moving forward effectively? My friend and business coach Debi Davis shares hard-won wisdom for overcoming chaos and dysfunction. If you lead or own a small or mid-size B2B company, listen in as Debi and I discuss bringing order to operations, planning, and execution. Learn a simple yet [...]
Checklist Before You Finalize Your New Logo
I've been working with a large group of real estate brokers who have successful businesses. Many have recently premiered their new logos. They are sharing them with me to be used in some printed materials. Most are outstanding! A few have had some issues which prompted this post. I will not post their samples because I don't want to embarrass them. They wish they had run it by [...]
Customer Intelligence Fuels Growth – The Overlooked Metrics: Guest: Laura Patterson
CEOs, are your metrics telling the whole story of your company’s health? Susan Finch poses this vital question to her guest, customer intelligence expert Laura Patterson, in this episode. Laura spotlights critical yet overlooked metrics beyond sales and profit — brand equity and customer value. These interlinked measures provide unparalleled visibility into your company’s ability to attract, retain, and expand customer relationships over time. According to Patterson, savvy [...]
I’d love your card more if I could read it.
Recently, I attended a wonderful storytelling competition. I haven't been networking much in person, and this was such a warm group at the National Speakers Association Oregon Chapter. What an inspiring group of speakers. I was so happy to be invited. It was such a spontaneous event I failed to grab my cards in case anyone asked. I was happy to meet several people I want to interview [...]