Who Actually Bought Something? Measuring Media That Matters
Your Ad Report Says People Clicked. Did Anyone Buy? If [...]
Stop Building Pages That Dead End. Start Earning the Next Conversation
Two unrelated client projects landed in Susan Finch's lap the [...]
The Real Reason Your Agency Keeps Getting Stuck Guest: Melissa Morris
When agency owners hit a wall, the first instinct is [...]
What Actually Keeps a Podcast Going Past Episode Three
Most podcasts don't die because the host runs out of [...]
Getting It Out of Their Heads and Into Your Business
You did your homework from Key Man Part 1. You [...]
Key Man, Part 1: Who’s Really Keeping Your Business Running?
Most business owners think they know who the key person [...]
The Ambassador You Didn’t Know You Were
While editing an episode of Leader Generation, I heard something [...]
Why Your Best Business Tool Might Be Restraint Guest: Laura Patterson
Susan Finch sits down with Laura Patterson, President and Co-Founder [...]
How Your Nap Spot on the Couch Affects Your Business Success
After getting flooded with AI-generated guest pitch emails, Susan and [...]
Tool Addiction is Killing Your Company Culture
Technology promises to solve every business problem, but what if [...]
When Leadership Changes Every Year, Who Remembers What Works?
Every January, many professional organiztaions get a new board. New [...]
The Real Cost of Handing Out Company Credit Cards Without Controls
Susan Finch and Lany Sullivan dig into something nobody wants [...]
The Content Churn Killed Quality and We Let It Happen
We're drowning in content glut. Empty posts churned out to [...]
Forget the Coke Ads: David Berkowitz on AI That Makes Dogs (and Brands) Winners
David Berkowitz keeps it real about AI marketing - why Pedigree's invisible AI beats Coke's flashy ads, and how you can start experimenting today (for free!).
SOPs – Your Business’s Secret Weapon Against Chaos
Stop drowning in business chaos - your SOPs are the [...]