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You restructured your website, can people find the old bookmarked pages?

Steps before you restructure your website or move it.

It’s so exciting to get a new website, revamp it, reorganize, clean house, but here are a few steps to take before you toss out the old structure. If you simply start fresh, or change domains, or toss out old pages, you may be missing valuable traffic. This is primarily for a restructure or switching …

Read moreYou restructured your website, can people find the old bookmarked pages?

Your voice – the first thing that can kill your message.

Crutch words can kill your message and bore your audience.

Podcast editing has brought voice, verbal crutches and other hindrances to mind lately. As a member of Toastmasters, I’m learning better ways to correct it in myself and to help clients, guests overcome it. Mastering your voice allows you to be HEARD without distractions of filler words, crutches, like ya’know all those bad habits people …

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As a PR or Marketing Agency – why adding podcasting services makes sense.

Why add podcasting services to your agency?

We are in a world where industry leaders,  strategists, influencers, and executives are gaining credibility, introductions, receiving earned media, and closing more deals. One way they are doing this is through podcasting. In this series, we’re going to cover some lists, blunders to avoid, everything you’ll need to know in order to start a podcast, …

Read moreAs a PR or Marketing Agency – why adding podcasting services makes sense.

How documenting procedures can add to your value on a team.

detailed lists can help you not miss important tasks

Websites are designed, launched and maintained. They also grow in content, evolve and get cluttered. Sometimes we create a process to promote a service and then we forget about it after it is launched. Heck, we may have a simple blog set up that ends up getting neglected. Recently I visited the site of an …

Read moreHow documenting procedures can add to your value on a team.

GRI – website

Not only was I involved in the design, the template and CSS for this site, I also assisted with content and flow. The website is currently in six languages and will be in 14 with true translations, as GRI.co serves clients around the world. As the book covers, this was also a collaborative design process …

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GRI – Book Covers

There will be three books. The final one is still being written. These are the final covers for the first two from Frederic Lucas-Cornwell. Lead Beyond Intuition is for CEOs and corporate leaders. Discover the Best in You is for individuals wanting to discover the skills and talents they have to offer a company, team …

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Checklist to get more people listening & subscribing to your podcast

subscribe where you listen

Yes, there are tons of articles on this. But there are some basic steps that a lot of newer hosts miss, which cuts into their subscriptions AND replays. The key is to test it as an outsider or get someone to do it for you. FILL IN ALL THE BLANKS . This includes your podcast …

Read moreChecklist to get more people listening & subscribing to your podcast

Analytics, tracking & HTTPS reminders

If you have recently updated your website to include an SSL certificate so your site is now https:// you need to verify a few more things so you don’t lose valuable tracking information. This previous post about an https transition covers more. Update domain to ensure that if anyone goes to your site without https:// …

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Your audience could have a disability – can they read your website?

Currently I’m taking a course offered by WebAim.org to get certified in creating and editing electronic documents for ADA level 2 compliance or more. After only one module completed, I highly recommend this course for anyone interested in having their materials understood by 100% of the potential audience, rather than only 75%. I’ll be writing …

Read moreYour audience could have a disability – can they read your website?

A short list to clean out your well-established website, aka long-in-the-tooth

Is it time to clean out your site?

Today I’m working on my own site. It has been years since I first started it and a few years since I updated the theme. I recently did that and now have to go through the cleanout process. I thought I’d take this opportunity to give you a short list of what you should do …

Read moreA short list to clean out your well-established website, aka long-in-the-tooth