You have multiple locations, but are they REAL locations?

Google wants to know if they are legitimate locations with a door and all. This past month I’ve been going through a location verification process with a client for 26 offices. We want to make sure that he appears correctly in all directories with a local, VERIFIED location. You would think this would be easy. …

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Challenges of Getting Regional Divisions to Accept the Media Plan with Andrea Costello

It’s a pleasure having capable, successful friends and really fun when I get to help them get interviewed! Challenges of Getting Regional Divisions to Accept The Media Plan with Andrea Costello speaks on CRM Radio for this week and the challenges of being a media manager are discussed in detail to help us all. When …

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9 Tips: Local exposure can build a loyal client base.

Perry Properties Group Full page ad

How many opportunities are there for you to expose your company, products and services to a local audience? Think about all of the schools, local theaters and more that would greatly benefit from a small contribution through a display ad in their programs, on their websites and more? If it’s a seasonal sport and the …

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8 Quick code tweaks for your WYSIWYG editors in WordPress

These tips are good for several WYSIWYG situations, not just WordPress and tons of themes that use editors that have a visual and a code view. This includes Weebly, WIX, and some of the other content management systems for your website. If there’s an editor, chances are there is a code view. These are the …

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When “Save as” is a BAD idea

The FOIBLES of “save-as”. We highly recommend using a MASTER TEMPLATE for your “content worth repeating” for newsletters, emails, proposals, videos, to help avoid mixed up links, double tracking, embarrassing moments and costly sloppiness: If you use MailChimp, Constant Contact, Get Response or other email marketing and CRM tools, be sure to keep one or …

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