Category Archives: Blog
When “Save as” is a BAD idea
The FOIBLES of “save-as”. We highly recommend using a MASTER TEMPLATE for your “content worth repeating” for newsletters, emails, proposals, videos, to help avoid mixed up links, double tracking, embarrassing moments and costly sloppiness: If you use MailChimp, Constant Contact,…
Check your site menu on mobile devices.
We spend a lot of time organizing our content to give a logical flow, the “and then” part of our marketing story and journey. I’ve seen a lot of sites where they use the “#” method for top level nav…
Test Your Subscriber’s Journey
Those of you with websites and links to contact: link to a FORM, not just an email. If they are on your site, don’t distract them by sending them to their email service to contact you. They will get distracted.…
A simple way to hide content in case you need it again later.
Here’s an idea to tuck away seasonal content. In this article about advertising promotional products, some of the items in a heavily visited page are very seasonal. Here’s how you do it in the TEXT or CODE/HTML view – add…https and SSL checklist – it’s not as simple as you may hope.
I need to update my own site. I know this; AND the bulk of you need to get https:// SSL compliant on your sites. That means purchasing the proper SSL certificate for your precise domain – www vs. no www,…
High Quality Video Images Using PPT and Photoshop
I hope you enjoy this video: Creating high quality video images using PPT and Photoshop. I’ve been doing a lot of voiceover lately for clients. They’ve been giving me a PowerPoint presentation, I help them select and purchase the images…
Gather and select resources before you create your site.
We all know we need websites. What we do with them varies – some are very interactive, some are more like static brochures that you have to hit yourself in the head to add content to regularly. Some are eCommerce…
Your Search Results Are Biased!
Reminder: Your search results, when checking your own business rankings, are BIASED based on how you search, what you search, who you are connect to and what you click on. Same goes for everyone. The cleanest way to see what…
Employment Interview Tips to Land That Job!
I hope you enjoy this video: Employment Interview Tips to Land That Job! Helping out at the local high school today with Mock Interviews. It’s a requirement for Juniors and Seniors. I asked my friends for their top tips and…
Look beyond adwords for your local market ad spend.
Many of you have brick and mortar retail or service businesses, including health and wellness. AdWords and boosted posts are good for online, but where does your target audience really hang out? What do they read? What do they pick…
3 Tips to Lock Down Google Drive Documents
We are in such a hurry to give someone access to a resource of Google Drive, Dropbox and the others, that we can compromise the security of the document, and perhaps much more. LAZY, QUICK RESOURCE SHARING: Be careful. Sometimes…Spotting scams from companies – take 5 minutes to check them out.
With the ease of being able to create a “company” online – buy domain, get quick or free hosting for basic template website, have email account forward to another, get a popup or “executive suite” type of address aka, PO…
SSL Compliance and Real Estate Brokers/Agents.
If you have been in a hole for the past few years you may not have heard that Google is cracking down on secure websites. This means they want every site to have an SSL certificate – https:// to protect…