Category Archives: Blog
Riding for the Brand: Living a Principled Life at Home and on the Range
A guest post by author, speaker, trainer, Jack Perry. He sent this to me after he heard that I spoke to the members of the NRBA on the topic of their personal brands. “Riding for the brand” was the code…
Short checklist when you are moving your site.
Divorce is a terrible thing. There are a lot of pieces, including splitting up digital assets such as a joint business website. If you are looking to split up a company, change hosting companies, hosting platforms such as moving from…
Your WordPress is up-to-date, but how about the PHP database?
For those of us that work in WordPress, we are familiar with the notifications and prompts to update plugins, themes, our WordPress engine, and those working in Genesis platform, that too. BUT, what we don’t always do is consider how…
LinkedIn: do SOMETHING a few times a month.
I was surprised by the number of profiles I checked recently on LinkedIn – people I respect, or who have big followings. I wanted to see what they were posting, sharing, and commenting on. What I found is a lot…
Learn from Ted Cruz’s mistake: Get yourname.com
It may be too late for you, even with your middle initial, but what about the new baby in the family? The graduate? It’s that time of year. Show them you believe in their future by purchasing their domain for…
Checklist to get more people listening & subscribing to your podcast
Yes, there are tons of articles on this. But there are some basic steps that a lot of newer hosts miss, which cuts into their subscriptions AND replays. The key is to test it as an outsider or get someone…
iTunes: getting subscribers and reviews.
Sometimes it’s as easy as asking them to subscribe and review to your podcast channel – video and audio. But sometimes it’s more difficult to help them find you. iTunes is used by a huge amount of people, but finding…
What I learned about CPanel mail and Managed WordPress Today
An exciting day for my client: BellaViaVenue.com in Sherwood, OR. She took her site from something not mobile friendly, not easy to edit, configure and change up to a beautiful Avada themed site. We spent some of her budget on…
When was the last time you called YOU at your company?
We all know the drill to fill out our online profiles in social media: Twitter, Facebook, LinkedIn, Google+, YouTube, Instagram, trade associations and directories, your bio page, email signatures. And you all know by now how I feel about REAL…
Selecting your audience for podcast, blab, scope, ads, posts is the first step.
VISUAL MARKETING INCLUDES VIDEO PODCASTS, STREAMING, PHOTOS AND GRAPHICS. VISUAL marketing is HUGE. We have the attention span of fruit flies and need to quickly state our message to our ideal client. This may mean that we don’t appeal to…
Strategic Content isn’t just about building lists.
When was the last time you nominated someone to be recognized for an award or recognition program? Have you ever been nominated or won? If so, how did it make you feel? Remember how it felt in school when the…
In Person Networking Kit
Last night I attended a local networking event. Lately, I’ve been skipping most events for a variety of reasons. The biggest reason is ROI (return on investment) of my time. After working a full day, creating solutions, guiding clients, I’m…Google Analytics Annotations: Your marketing diary.
Here is a central place to keep track of your marketing efforts – Google Analytics – the little gray arrow under the bar graph. You can share your annotations with those who have access to your analytics account, or keep…