Strategic Content – Brand Strategist – Web Design – Training – Podcast Services
In this time of being fluid, flexible and adaptable, many former managers, CMOs, CEOs, CFOs, Vice Presidents of this and that are ready to take the step to become an independent consultant to be able to work with many clients in a variety of settings. It’s so exciting! I’ve helped several people make this transition …
Schools, churches, non-profits, sports teams all rely on volunteers to make the magic happen. This is good to a point, but when it comes to being the online spokesperson for your group, team, organization sometimes an “as it fits their schedule” volunteer isn’t good enough. It’s so tempting to delegate and just consider it “done” …
You’ve seen this done before, right? A small business or company sees something online that they really like, it fits in with their brand image and audience, and they think, “I can totally use that!” So, they grab a screenshot, download it, change a couple of things like taking the logo off the original image and then put theirs on, and voilà! Share it.
Guess what? That’s theft. They’ve stolen the work of someone else and passed it off as their own. Intellectual property theft is theft.
Ah, the love hate relationship with WordPress, hosting, security and efficiency. Some assumptions are made here: 1. Your website looks great and is responsive on mobile. 2. You have an SSL certificate with auto renew on all sites and subdomains. 3. You have someone keeping your plugins and themes up-to-date and reviewing them quarterly to …
I work from my home office. I see my home a lot. It also means I get used to the typical messes, daily wear and tear of having a family and three furry pets. As we come into the holiday season, it’s a great time to think about spiffing up a bit more, especially if …
Many sites lack regular content because of priorities, lack of support staff, no thoughts for relevant topics and other excuses. I’m letting you off the hook now. You don’t have to wear all the hats at your company. You only need to be able to enlist someone to help you review, flesh out and expand …
Read moreYou don’t have to be a great writer to create regular posts.
This episode is a continuation of a previous one, your online media kit, where we talk about the need to have the bios, photos and logos you want others to use. Your online pressroom is about credibility. When you have credibility, it adds to your authority, which adds to your trust which means more people …
When you decide to add events as a revenue stream into your business the normal thought process is to focus on ticket sales to make money. Although this is extremely important as that is your indicator for 1) How many people are attending your event and 2) Where you need to adjust your marketing efforts …
Is Your Exhibit Booth Boring – answer – YES IT IS. Enjoy these exhibit booth and trade show ideas from a recording I did with Lany Sullivan. It’s all about being a memorable destination at the event. People should HAVE TO get to your booth! Let me paint a picture and you tell me if …
Read moreIdeas to Keep Your Trade Show Booth from Being BORING
Banks protect you against fraudulent charges, but you need to watch THEIR random charges, too. I have a bookkeeper, this is good. But that doesn’t mean I can forget about reviewing my accounts and regular charges. I bank with Chase. They call regularly for fraud protection issues. I’m glad. BUT, for the past few months, …
If you haven’t heard yet, there is a new creation to help us tech folk out. Simple, free tool from Google for peace of mind. It goes with what I speak about for Exit Power Strategies. Let me know if you need help with this or similar system and plan set up. Who can have …
Long Tail Revenue – Catch Them in the Afterglow of the Moment and How to Make the Most of It! After you close the deal on a house for a client, be there for the moment when you hand them the keys while it’s fresh and the emotion is sincere and spontaneous. Make it a …
Are you changing some of your branding? For a podcast, a series, or any of the other thousand ways we use branding? If yes, you need to decide if you want to go back to old episodes and BACK BRAND with the new branding to make it all look current. We can tend to go …
How do you know if your marketing dollars are leading to revenue unless you can track it? Even small businesses that have one or two events a year need to be tracking how their efforts pay off. Sometimes we pay for ads in directories, sponsor events, sponsor a local team of kids, put an ad …
Read moreUse easy URLs to track your marketing efforts for events, books, products, campaigns.