Category Archives: Marketing
Look beyond adwords for your local market ad spend.
Many of you have brick and mortar retail or service businesses, including health and wellness. AdWords and boosted posts are good for online, but where does your target audience really hang out? What do they read? What do they pick…
Authors, take full advantage of profiles available to you.
So you are published or self-published. Yay you! You have a website to promote you and your published works, right? You are selling at least one version of your book on Amazon, right? If you are, you have an author’s…
Know your audience before you try to relate a story.
When we create content, we are usually telling a story, solving a problem or educating someone. Without knowing your audience, you may not be understood, appreciated or respected because they won’t have a CLUE what you are talking about. Let…
Test your subscriber’s journey from time to time.
We want people to subscribe to our posts, our feeds, our photos and more. When we invite them in, we take them on a subscriber journey. This starts from the first time they give you their email address and most…
Riding for the Brand: Living a Principled Life at Home and on the Range
A guest post by author, speaker, trainer, Jack Perry. He sent this to me after he heard that I spoke to the members of the NRBA on the topic of their personal brands. “Riding for the brand” was the code…
Selecting your audience for podcast, blab, scope, ads, posts is the first step.
VISUAL MARKETING INCLUDES VIDEO PODCASTS, STREAMING, PHOTOS AND GRAPHICS. VISUAL marketing is HUGE. We have the attention span of fruit flies and need to quickly state our message to our ideal client. This may mean that we don’t appeal to…Google Analytics Annotations: Your marketing diary.
Here is a central place to keep track of your marketing efforts – Google Analytics – the little gray arrow under the bar graph. You can share your annotations with those who have access to your analytics account, or keep…
Did you remember to ask them to like and follow you?
I received an email from one of my favorite companies, nambé. It was clean, simple and direct. The goal: get me to follow and like them in all social media venues. They spelled it out with a photo, an icon…Blab Rant: Your contact page, it stinks!
B.L. Ochman and I dipped a toe into the new venue, Blam.im to rant about contact pages, your footer, your top links. Make it easy for us to find you. Stop hiding your key people. If you are that inundated…
Content comes before the pretty part, including images.
“The most beautifully decorated cake means nothing if when you bite into it you wince with disappointment.” One of the most difficult things I have to do with clients is to hold them back from focusing on the “pretty” part…
Just because you have beautiful models, it doesn’t make your product memorable.
While watching Sharknado3 the other night, we were accosted by the Dorito commercial with the flying pig. The boy in the spot is unique looking, to say the least. Our children asked how they find kids like that and shouldn’t…
Have a working contact page on your site and blog
Rant time: I received a Google alert that made me click out of curiosity.Well, I’m a Susan Finch, I’m a blogger – this made me click. When I did, there was a link to this other Susan Finch’s site. She…
Days of Ultron and My Own Iron Man
The excitement in our house is building. We won’t make it tonight, but we will see Days of Ultron as a family tomorrow. This is a rarer event lately as we have a teen who usually prefers to see movies…