Category Archives: Marketing
The unexpected grabs their attention.
When we are contacting the same people, appearing at the same events, posting to the same venues, we need to shake it up – do something UNEXPECTED. This makes us memorable, relate-able and shareable. Recently a friend’s dad died. He’s…
You have multiple locations, but are they REAL locations?
Google wants to know if they are legitimate locations with a door and all. This past month I’ve been going through a location verification process with a client for 26 offices. We want to make sure that he appears correctly…
9 Tips: Local exposure can build a loyal client base.
How many opportunities are there for you to expose your company, products and services to a local audience? Think about all of the schools, local theaters and more that would greatly benefit from a small contribution through a display ad…
Check your site menu on mobile devices.
We spend a lot of time organizing our content to give a logical flow, the “and then” part of our marketing story and journey. I’ve seen a lot of sites where they use the “#” method for top level nav…
Look beyond adwords for your local market ad spend.
Many of you have brick and mortar retail or service businesses, including health and wellness. AdWords and boosted posts are good for online, but where does your target audience really hang out? What do they read? What do they pick…
Authors, take full advantage of profiles available to you.
So you are published or self-published. Yay you! You have a website to promote you and your published works, right? You are selling at least one version of your book on Amazon, right? If you are, you have an author’s…
Know your audience before you try to relate a story.
When we create content, we are usually telling a story, solving a problem or educating someone. Without knowing your audience, you may not be understood, appreciated or respected because they won’t have a CLUE what you are talking about. Let…
Test your subscriber’s journey from time to time.
We want people to subscribe to our posts, our feeds, our photos and more. When we invite them in, we take them on a subscriber journey. This starts from the first time they give you their email address and most…
Riding for the Brand: Living a Principled Life at Home and on the Range
A guest post by author, speaker, trainer, Jack Perry. He sent this to me after he heard that I spoke to the members of the NRBA on the topic of their personal brands. “Riding for the brand” was the code…
Selecting your audience for podcast, blab, scope, ads, posts is the first step.
VISUAL MARKETING INCLUDES VIDEO PODCASTS, STREAMING, PHOTOS AND GRAPHICS. VISUAL marketing is HUGE. We have the attention span of fruit flies and need to quickly state our message to our ideal client. This may mean that we don’t appeal to…Google Analytics Annotations: Your marketing diary.
Here is a central place to keep track of your marketing efforts – Google Analytics – the little gray arrow under the bar graph. You can share your annotations with those who have access to your analytics account, or keep…
Did you remember to ask them to like and follow you?
I received an email from one of my favorite companies, nambé. It was clean, simple and direct. The goal: get me to follow and like them in all social media venues. They spelled it out with a photo, an icon…Blab Rant: Your contact page, it stinks!
B.L. Ochman and I dipped a toe into the new venue, Blam.im to rant about contact pages, your footer, your top links. Make it easy for us to find you. Stop hiding your key people. If you are that inundated…