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How documenting procedures can add to your value on a team.

detailed lists can help you not miss important tasks

Websites are designed, launched and maintained. They also grow in content, evolve and get cluttered. Sometimes we create a process to promote a service and then we forget about it after it is launched. Heck, we may have a simple blog set up that ends up getting neglected. Recently I visited the site of an …

Read moreHow documenting procedures can add to your value on a team.

You don’t have to be a great writer to create regular posts.

How many hats can you wear?

Many sites lack regular content because of priorities, lack of support staff, no thoughts for relevant topics and other excuses. I’m letting you off the hook now. You don’t have to wear all the hats at your company. You only need to be able to enlist someone to help you review, flesh out and expand …

Read moreYou don’t have to be a great writer to create regular posts.

Ideas to Keep Your Trade Show Booth from Being BORING

Ideas to keep your trade show booth from being boring.

Is Your Exhibit Booth Boring – answer – YES IT IS. Enjoy these exhibit booth and trade show ideas from a recording I did with Lany Sullivan. It’s all about being a memorable destination at the event. People should HAVE TO get to your booth! Let me paint a picture and you tell me if …

Read moreIdeas to Keep Your Trade Show Booth from Being BORING

Use easy URLs to track your marketing efforts for events, books, products, campaigns.

How do you know if your marketing dollars are leading to revenue unless you can track it? Even small businesses that have one or two events a year need to be tracking how their efforts pay off. Sometimes we pay for ads in directories, sponsor events, sponsor a local team of kids, put an ad …

Read moreUse easy URLs to track your marketing efforts for events, books, products, campaigns.

You have multiple locations, but are they REAL locations?

Google wants to know if they are legitimate locations with a door and all. This past month I’ve been going through a location verification process with a client for 26 offices. We want to make sure that he appears correctly in all directories with a local, VERIFIED location. You would think this would be easy. …

Read moreYou have multiple locations, but are they REAL locations?