Strategic Content – Brand Strategist – Web Design – Training – Podcast Services
A podcast host I help recently asked how he can increase his numbers on replays. He’s part of a large software company with over 900 employees, so those are 900 potential subscribers and advocates! Here are some suggestions I gave him: 6 Ways to Get Your Team to Share Your Podcast: Make it EASY – …
Websites are designed, launched and maintained. They also grow in content, evolve and get cluttered. Sometimes we create a process to promote a service and then we forget about it after it is launched. Heck, we may have a simple blog set up that ends up getting neglected. Recently I visited the site of an …
Read moreHow documenting procedures can add to your value on a team.
When I doodled the Binky Patrol logo 23 years ago, I didn’t have any thoughts of it still being in use today or all the ways it would be used. I simply doodled something cute with the skills of a 12-year-old. The details would become a problem for embroidery, the eyes would become a problem …
Read moreYour logo has a lot of jobs to do – design it thoughtfully.
Many sites lack regular content because of priorities, lack of support staff, no thoughts for relevant topics and other excuses. I’m letting you off the hook now. You don’t have to wear all the hats at your company. You only need to be able to enlist someone to help you review, flesh out and expand …
Read moreYou don’t have to be a great writer to create regular posts.
This episode is a continuation of a previous one, your online media kit, where we talk about the need to have the bios, photos and logos you want others to use. Your online pressroom is about credibility. When you have credibility, it adds to your authority, which adds to your trust which means more people …
When you decide to add events as a revenue stream into your business the normal thought process is to focus on ticket sales to make money. Although this is extremely important as that is your indicator for 1) How many people are attending your event and 2) Where you need to adjust your marketing efforts …
Is Your Exhibit Booth Boring – answer – YES IT IS. Enjoy these exhibit booth and trade show ideas from a recording I did with Lany Sullivan. It’s all about being a memorable destination at the event. People should HAVE TO get to your booth! Let me paint a picture and you tell me if …
Read moreIdeas to Keep Your Trade Show Booth from Being BORING
Long Tail Revenue – Catch Them in the Afterglow of the Moment and How to Make the Most of It! After you close the deal on a house for a client, be there for the moment when you hand them the keys while it’s fresh and the emotion is sincere and spontaneous. Make it a …
Are you changing some of your branding? For a podcast, a series, or any of the other thousand ways we use branding? If yes, you need to decide if you want to go back to old episodes and BACK BRAND with the new branding to make it all look current. We can tend to go …
How do you know if your marketing dollars are leading to revenue unless you can track it? Even small businesses that have one or two events a year need to be tracking how their efforts pay off. Sometimes we pay for ads in directories, sponsor events, sponsor a local team of kids, put an ad …
Read moreUse easy URLs to track your marketing efforts for events, books, products, campaigns.
This PICNIC episode welcomes Joy Beland, President at Pink Hat Technology Management. Here, she will discuss: • How to create and remember a strong password? • How Password management software can store our passwords in an encrypted format for us on every device? • How to monitor whether your password have been stolen and are …
When we are contacting the same people, appearing at the same events, posting to the same venues, we need to shake it up – do something UNEXPECTED. This makes us memorable, relate-able and shareable. Recently a friend’s dad died. He’s been posting lessons from his dad on LinkedIn. I already have a few in my …
Google wants to know if they are legitimate locations with a door and all. This past month I’ve been going through a location verification process with a client for 26 offices. We want to make sure that he appears correctly in all directories with a local, VERIFIED location. You would think this would be easy. …
Read moreYou have multiple locations, but are they REAL locations?
How many opportunities are there for you to expose your company, products and services to a local audience? Think about all of the schools, local theaters and more that would greatly benefit from a small contribution through a display ad in their programs, on their websites and more? If it’s a seasonal sport and the …
Read more9 Tips: Local exposure can build a loyal client base.
We spend a lot of time organizing our content to give a logical flow, the “and then” part of our marketing story and journey. I’ve seen a lot of sites where they use the “#” method for top level nav and rely on all subnav to specifically guide people. BAD idea. In many cases people …