Category Archives: Marketing
Back Branding to New Branding
Are you changing some of your branding? For a podcast, a series, or any of the other thousand ways we use branding? If yes, you need to decide if you want to go back to old episodes and BACK BRAND…
Use easy URLs to track your marketing efforts for events, books, products, campaigns.
How do you know if your marketing dollars are leading to revenue unless you can track it? Even small businesses that have one or two events a year need to be tracking how their efforts pay off. Sometimes we pay…
All things passwords
This PICNIC episode welcomes Joy Beland, President at Pink Hat Technology Management. Here, she will discuss: • How to create and remember a strong password? • How Password management software can store our passwords in an encrypted format for us…
The unexpected grabs their attention.
When we are contacting the same people, appearing at the same events, posting to the same venues, we need to shake it up – do something UNEXPECTED. This makes us memorable, relate-able and shareable. Recently a friend’s dad died. He’s…
You have multiple locations, but are they REAL locations?
Google wants to know if they are legitimate locations with a door and all. This past month I’ve been going through a location verification process with a client for 26 offices. We want to make sure that he appears correctly…
9 Tips: Local exposure can build a loyal client base.
How many opportunities are there for you to expose your company, products and services to a local audience? Think about all of the schools, local theaters and more that would greatly benefit from a small contribution through a display ad…
Check your site menu on mobile devices.
We spend a lot of time organizing our content to give a logical flow, the “and then” part of our marketing story and journey. I’ve seen a lot of sites where they use the “#” method for top level nav…
Look beyond adwords for your local market ad spend.
Many of you have brick and mortar retail or service businesses, including health and wellness. AdWords and boosted posts are good for online, but where does your target audience really hang out? What do they read? What do they pick…
Authors, take full advantage of profiles available to you.
So you are published or self-published. Yay you! You have a website to promote you and your published works, right? You are selling at least one version of your book on Amazon, right? If you are, you have an author’s…
Know your audience before you try to relate a story.
When we create content, we are usually telling a story, solving a problem or educating someone. Without knowing your audience, you may not be understood, appreciated or respected because they won’t have a CLUE what you are talking about. Let…
Test your subscriber’s journey from time to time.
We want people to subscribe to our posts, our feeds, our photos and more. When we invite them in, we take them on a subscriber journey. This starts from the first time they give you their email address and most…
Riding for the Brand: Living a Principled Life at Home and on the Range
A guest post by author, speaker, trainer, Jack Perry. He sent this to me after he heard that I spoke to the members of the NRBA on the topic of their personal brands. “Riding for the brand” was the code…