Gather and select resources before you create your site.

We all know we need websites. What we do with them varies – some are very interactive, some are more like static brochures that you have to hit yourself in the head to add content to regularly. Some are eCommerce based to generate income. The variations are endless. The part that doesn’t change is the …

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When was the last time you called YOU at your company?

We all know the drill to fill out our online profiles in social media: Twitter, Facebook, LinkedIn, Google+, YouTube, Instagram, trade associations and directories, your bio page, email signatures. And you all know by now how I feel about REAL HEAD SHOTS! Just as these profiles need to be reviewed and updated regularly, the most …

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Mumbo Jumbo Alert: Take the time to edit for CREDIBILITY.

When speaking or sending correspondence, writing copy for articles, the web, ads – run it by someone else, please. We all look for the grammatical and spelling errors, but how about the credibility errors? It takes one phrase to make the rest of our message become white noise or disappear with a click. Recently, we …

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Vanity URLs – keep it short and matching.

I don’t always take my own advice, and with a name that’s not so unusual, sometimes I just miss out. Vanity URLs give your personal brand a consistent message. Ideally – your Twitter, LinkedIn, Facebook, Instagram, Pinterest and Google+ profile vanity URLs are all the same: @susanfinch . No, I was not able to get …

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Why Google reminds me of the government more each day.

Ah, there is time to write this because Google Drive is having SERVER issues and we’re all supposed to “try back later.” I’m surprised I’m not getting a busy signal.  A busy signal for you younger people is what you would hear – a repetitive, short burst buzzing to let you know the person you …

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Small Businesses in Oregon Have a New Hero in Ruth Miles #ORBIZSOS

Ruth Miles, Small Business Advocate, State of Oregon

This evening I had the pleasure to meet Ruth Miles. She is the Small Business Advocate for the State of Oregon. The town hall meeting was hosted by Senator Mark Hass and Representative Tobias Read. Ruth’s position was only created in January of 2014. When she told us what she does, she’s good at marketing, …

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Reputation Management: Yelp! Ratings Don’t Always Tell the Full Story.

Yelp filters reviews based on personal judgment

The topic: Reputation Management. How can you do it if the “tools” in place battle against your efforts to improve customer service? My level of frustration with Yelp! is huge on this topic. Did you know that the star ratings don’t tell the full story? They only tell the story their staff wants you to …

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Remember to support your clients AFTER they purchase your product or service

We have a large tub under a chair in my office. It is FILLED with tools and goodies to make amazing cakes. Cake Boss, Food Network and the like did it to us. We’ve invested in tools that I don’t always know how to use, but the package was compelling enough to convince me that …

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Want a legitimate list? Don’t buy it – create it.

No one likes spammers any more than you like your mailbox at home cluttered with dopey offers, unwanted coupons, fliers, menus and catalogs. But I’ll bet you don’t mind receiving offers from companies whose sites you’ve explored, entered a contest or attended an event. They aren’t the same type of “strangers” and if you entered …

Read moreWant a legitimate list? Don’t buy it – create it.

Unsolicited companies wanting to “help you do better” – BEWARE

The contact form on my website has an additional field asking people how they know me. Sometimes I need a kick in the brain to connect the dots between your name, your question and it’s context.  This morning I received an unsolicited email through my contact form from (somehackbunny)@gmail.com. She wanted to let me know all about marketing through Twitter and Facebook and to trust “them” and their “plan.” Yet, there was no link to “their” site, services, pricing, only her email without any branding.

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Make sure you own your company on every venue

You have had your company for years. You began to dip a toe into social media a few years ago and thought you had the bases covered. Let’s run through the checklist below to see how well you’ve done: Personal Brand: Domain purchase – your first and last name with auto renewal. Buy for 10 …

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Big Daddy Radio: Ron Nash & Susan Finch talk about LinkedIn and online reputations

Ron Nash of Dream University and a Linked In guru and Susan Finch visited with Bryan about the importance of networking on LinkedIn – even before you enter the workforce. Susan Finch joined the panel and talked about your online profile, remaining professional even if you think no one else can see it.  Younger people …

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DNS Terminology Explained After GoDaddy “Incident”

This week started a bit rough for a few folks for a few hours. The GoDaddy DNS servers went down affecting an enormous amount of companies that trust them with domain name server services (DNS), hosting, mail, etc. Even if your site was hosted somewhere else, or you used Google for your mail server, if …

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