Here is a central place to keep track of your marketing efforts – Google Analytics – the little gray arrow under the bar graph. You can share your annotations with those who have access to your analytics account, or keep them just for your eyes. Google Analytics offers a little gray arrow that is the key to your marketing and website diary.

This is a great way to track when you add new campaigns, new design ideas, change hosts, scripts, launch an ad, promote a video within your site and more. Anything that can cause a change to your website traffic, you can make a note of to see if it did have an effect – positive or negative.

Think of it as a diary, one that you can share or not. You can share some of the annotations, or none – or all. Tell the story of what you are doing to promote your company, product, services, or yourself.