In this continuation of their discussion on managing your online presence, Lany and Susan hit you over the head with the importance of conducting thorough tech assessments and making informed decisions about your business software. They emphasize the value of consulting with experts before making significant changes to your tech stack and warn against common pitfalls like lifetime software subscriptions and poorly integrated tools.

Action Items:

  1. Conduct a comprehensive tech assessment of your business
  2. Review all software subscriptions and their actual usage
  3. Avoid lifetime software subscriptions
  4. Check software integration capabilities before purchasing
  5. Set calendar reminders for subscription renewals
  6. Research software reliability and developer support before committing
  7. Utilize existing tools and services to their full potential
  8. Consult with experts before making major tech changes or purchases
  9. Regularly review and update your website and online presence
  10. Be cautious of custom solutions that may create dependence on specific developers