Why 10 Real Estate Agents in One Office Will Never Rank on Google
The Local SEO Wake-Up Call: What I Learned from Whitespark's Darren Shaw As someone who's been helping small businesses with their digital marketing strategy for years, I thought I had local SEO figured out. I've been that person nagging clients about NAP consistency, insisting they get their citations cleaned up across hundreds of directories, and preaching the gospel of "more reviews equals better rankings." Then I sat [...]
The Vibe Coding Advantages: Build Faster, Earn More Guest: Aaron Grando
I heard Aaron Grando drop the term "pretotypes" on Leader Generation this morning and had to hit pause. Three minutes in, I realized I'd been vibe coding for months without knowing there was a name for it. But pretotypes? That's when I knew I had to get him on the show immediately. We're talking about taking your stream-of-consciousness ideas and building working drafts before you've even figured out [...]
CEO & Consultant Relationships: Who Owns What?
Lany and Susan dive into the sometimes murky waters of consultant-client relationships. Drawing from years of experience sitting on every side of the boardroom table, they tackle the age-old question: "Who is responsible for doing the tasks at hand?" Let's face it—consultants don't come with magic wands, and CEOs don't get to toss the keys and walk away. Whether you've ever wondered "Why isn't this working?" or "I [...]
How to Interview the Human, Not Their AI
After reading a recently pubished article by the Marketing AI Institute about "The AI Cheating Crisis in Higher Education Is Worse Than Anyone Expected," I was left wondering about our future leaders and the skills they will not possess unless companies change their hiring and discernment tactics. The article mentions that employers now face a challenge where candidates might use AI tools during remote interviews, and there's a [...]
Your Email Is Your First Impression – Why Branded Email Matters
In this episode, Susan Finch and Lany Sullivan revisit a topic we can’t stress enough: branded email addresses. Using Gmail, Yahoo, or even AOL for business? You’re losing trust before the conversation starts. We dig into real examples, onboarding requirements, offboarding protocols, and the risk of letting your team operate with inconsistent or unprotected emails. Your email isn’t just a communication tool—it’s your brand's handshake. Related Reading: [...]
Checklist: Branded Email Setup & Team Use Policy
This goes back to the most recent episode of Rooted in Revenue. It also goes with the previous two pages: https://susanfinch.com/domain-email-website-evaluation-your-brand/ and https://susanfinch.com/why-branded-email-matters-quick-reminder/ From the episode with Lany, here's the checklist for you to take action: Step-by-Step Action Plan to Implement Your Branded Email: Evaluate your current email situation. Are you or your team using Gmail, Yahoo, MSN, etc.? Is your email domain aligned with your website? Choose [...]
Why Branded Email Matters (Quick Reminder)
Did you know that 78% of clients say they're more likely to trust a professional with a branded email address? Yet many are still using free email services that could be: Damaging your professional credibility Creating potential compliance vulnerabilities Missing opportunities to reinforce your brand Costing you more in the long run The Professional Email Setup You Need (Without the Tech Headache) I help professionals like you [...]
Data That Matters: Creating Impactful Real Estate Marketing Visuals
Struggling to make your real estate data stand out in a sea of generic market reports? In this episode of Rooted in Revenue, I share practical insights from my recent workshop with NRBA professionals Kelley Kesterson and Angelica Suarez, who are looking to elevate their marketing with meaningful data visualization. Discover how to transform complex market statistics into compelling visual stories that build trust and position you as the go-to [...]
Human at the Helm: A Content Creator’s Journey with AI Tools Guest: Karen Mares
Susan sits down with former team member Karen Mares, Content Creator at Event Builder, who serves as her company's "marketing anchor" as she navigates the evolving landscape of AI tools. Karen shares her journey from initial concerns about AI replacing her writing role to developing a strategic workflow where she remains firmly in control. You'll discover how she has combined multiple AI platforms—each serving distinct purposes in her [...]
Updated Chamber Systems and Technology Strengthens Member Businesses Guest: Terry Hopkins
Terry Hopkins | President & CEO, Grants Pass Chamber of Commerce: Grants Pass native Terry Hopkins has returned to his roots after a diverse hospitality career across five states. With over 25 years of business ownership and management experience in Southern Oregon, Terry recently spent 5 years as a business advocate with the Oregon Restaurant & Lodging Association. Married for 20+ years with two sons, Terry is passionate about [...]
From $119M to $600M: Mark Cleve’s Fashion Business Growth Strategies Guest: Mark Cleve
Lany Sullivan sits down with Mark Cleve, who shares his remarkable 32-year journey with Tom James, the premium custom clothing company that's grown from $119 million to over $600 million during his tenure. Mark reveals the business philosophy that has guided his success: "You don't build a business, you build people and people build a business." From his early door-to-door book-selling experiences to becoming a trusted name in [...]
Budget-Friendly Audio Marketing: Making Every Dollar Work Harder
We're continuing our exploration of effective marketing strategies with the experts from iHeartRadio. In our first segment, we discovered how radio remains 'America's Trusted Companion' and explored the powerful geofencing capabilities that can target potential customers with remarkable precision. Now, we're shifting focus to the strategic side - how businesses of all sizes can effectively incorporate audio marketing into their overall strategy, even with limited budgets. Julie and [...]