Pre-Conference Marketing: Stand Out Before You Show Up and Put on Your Conference Badge
Join Susan Finch in this solo episode of Rooted in Revenue as she shares actionable strategies for maximizing your conference investment through smart pre-event marketing. Instead of relying on generic conference-provided graphics, Susan explains how to create your own branded announcements that showcase your attendance and build anticipation. Learn how to develop a comprehensive branding package, prepare custom graphics, update your digital presence, and create specialized landing pages [...]
Pre-Conference Marketing: Stand Out Before You Show Up
Pre-Conference Marketing: Stand Out Before You Show Up You're investing thousands of dollars to attend that industry conference. Between registration fees, travel, accommodation, and time away from your business, it's a significant commitment. Yet most attendees show up with the same generic "I'm attending" graphics the conference provides and a handful of business cards. What if I told you there's a better way to maximize your conference ROI [...]
Beyond Exit Interviews: What CEOs and Boards Get Wrong About Talent Guest: Frederic Lucas-Conwell
Are you losing your best people and don't know why? In this final episode of our four-part series with Frederic Lucas-Conwell, founder of GRI.co, we tackle the most expensive problem in business: top talent walking out the door. Most companies think they understand why high performers leave. They're wrong. From boardroom battles to manager missteps, Frederic reveals the behavioral mismatches that drive your best people away—and the surprisingly [...]
Real estate professionals have faced a surge in lawsuits alleging their websites are not compliant with the Americans with Disabilities Act (ADA).
If you're in real estate, you need to know this: websites are becoming a primary lawsuit target. Attorneys are going after real estate professionals claiming their sites don't comply with the Americans with Disabilities Act (ADA). These lawsuits can lead to settlements, compliance orders, or dismissals—but even if you win, they're costly, time-consuming, and stressful. What's Actually Happening Out There In Napa, California, a disabled plaintiff sued a [...]
Why We Keep DNS in Cloudflare and Email in Google Workspace (and Why You Should Too)
If you’ve ever set up Microsoft 365 through GoDaddy, you probably know the headache I’m about to describe. What should have been “simple” licensing for Word and Excel often turns into Microsoft quietly trying to hijack your email routing. For small businesses, this can mean missed emails, lost trust with clients, and hours of clean-up work. This is based on our experience and that of many people I [...]
MS to Google Mail Migration Action List for Tech Advisors/IT Departments
A cutover guide for IT support people who help with mail management, DNS, and tech stack management.
Client Email Migration Checklist (Microsoft 365 → Google Workspace)
If you want to switch from Microsoft 365 in Godaddy or Microsoft, it's not a fast process. You have a lot of steps to do and variables to consider. This list may help save you time, frustration and a broken mail system.
The 5 Questions That Prevent Email Migration Disasters
Moving your business email from one system to another sounds straightforward until it isn't. Susan learned this the hard way during a weekend-long migration that revealed every hidden complexity you never think to ask about upfront. In this episode, she breaks down the five critical questions every business owner must answer before switching email systems - questions that could save you from your own technical nightmare and budget [...]
Why Email Migrations Fail (and How to Make Yours Succeed)
What looked like a quick job turned into days of cleanup, testing, and client involvement. That’s the reality of most email migrations. Success comes from knowing the pitfalls in advance, setting expectations, and guiding clients through each step.
When Automation Experts Struggle with Their Own Systems Guest: Alane Boyd
Today's episode could save you 20% or more on overhead costs while boosting employee retention by up to 45%. My guest is Alane Boyd, Co-CEO of BiggestGoal.ai and workflow automation expert with nearly two decades in tech. But here's what sets her apart: instead of forcing you into complicated project management tools you'll hate, she works with what you already use and love. Alane's built her philosophy around [...]
ADA Compliance on Your Site: Accessibility Checklist for Content Builders
Website Accessibility Checklist for Content Creators About 1 in 4 adults has a disability that affects how they use websites. That's millions of potential customers, readers, or community members who might hit a wall trying to use your site. But here's the thing—most accessibility fixes are easier than you think, and they make your website better for everyone. When someone can't distinguish between your text and background colors, [...]
Why Your SEO Foundation Determines AI Visibility Guest: Maurice White
Google First, AI Second: The Smart Agent Strategy Your prospects aren't abandoning Google - they're using it PLUS asking ChatGPT, Perplexity, and Claude for deeper research. Here's the reality: Google still processes 373 times more searches than ChatGPT. But the 1% of prospects using AI answer engines? They're your highest-intent leads spending 23+ minutes researching before they ever call an agent. Most real estate professionals are asking the [...]