IP in the AI Age, IP Ransom, and Safeguarding Your Business IP Assets
Join Susan Finch and Lany Sullivan in this eye-opening episode of Rooted in Revenue as they dive into the crucial topic of intellectual property. Discover what IP really means for your business, how to protect your creations, and why holding someone's intellectual property hostage is a major business faux pas. Whether you're a content creator, business owner, or working with contractors, this episode offers valuable insights to help [...]
Artisan Engagement: Mastering Regional Show Interactions
In this episode, Susan Finch sits down with Michele A. Friedman, a talented metalsmith and jewelry designer with over 26 years of experience in the art world. From her early days studying fashion design at Parsons to becoming a full-time artist, Michele shares her journey and insights on navigating the business side of art. Discover the importance of human connection in selling art, learn strategies for engaging customers [...]
11 Ideas for Fine Craftspeople and Artists to Build Their Regional Followings
Fine art and jewelry are sold online and has been for years. Yet there are still in-person opportunities for unique engagements with regional crowds, fans, and patrons that many artists miss. Recently, I had a conversation with metalsmith Michele A. Friendman (link) to talk about her need to continue with the art show circuit as a way to truly engage with her clients and audience. Online is handy [...]
The Power of Reflection: Leveraging Your Past for Future Success
Rediscovering your forgotten skills and experiences can be a game-changer for personal and professional growth. In this insightful episode of Rooted in Revenue, Lany and Susan dive deep into the importance of reflecting on your past accomplishments and leveraging them for future success. They share personal anecdotes, practical tips, and actionable strategies to help you uncover hidden talents and capitalize on your unique experiences. We dare you to [...]
Tech Audits: Avoiding Costly Business Software Mistakes
In this continuation of their discussion on managing your online presence, Lany and Susan hit you over the head with the importance of conducting thorough tech assessments and making informed decisions about your business software. They emphasize the value of consulting with experts before making significant changes to your tech stack and warn against common pitfalls like lifetime software subscriptions and poorly integrated tools. Action Items: Conduct a [...]
Tech Disasters and Compliance Meltdowns: A No-Filter Episode
Susan and Lany are fired up in this episode, tackling the infuriating world of tech blunders, compliance nightmares, and security fails that plague businesses. From email marketing mishaps to clickbait disasters, they're not holding back on the ways people unknowingly sabotage their operations. This is part one of their conversation, so prepare for some straight talk filled with cautionary tales and a healthy dose of 'what were they [...]
11 Essential Tips for Engaging Podcast Guests and Creating Compelling Content
In this episode, Susan shares valuable insights on how podcast hosts can elevate their shows and create more engaging content. Whether you're a seasoned podcaster or just starting out, these tips will help you improve your guest interactions, streamline your workflow, and ultimately produce better content that resonates with your audience. Get ready to take your podcasting skills to the next level! List of Tips: Research potential guests [...]
SEO Pitfalls and Triumphs: A Guide for Small Business Owners Guest: Brandon Leibowitz
Susan Finch sits down with Brandon Leibowitz, President of SEOoptimizers.com, to unpack the evolving landscape of search engine optimization. For small and mid-size businesses, especially those in B2C and brick-and-mortar sectors, this conversation is a goldmine of actionable strategies. Brandon and Susan dive into the nitty-gritty of local SEO, discussing the critical importance of consistent NAP (Name, Address, Phone number) directory listings and the power of Google Business [...]
The Importance of NAP – Name, Address, Phone Number for Directories and Search
How will people find your amazing website to learn about your fabulous company and its outstanding products? Unless they are deliberately looking for you, following up on a conversation they had with you, they will turn to their search engine of choice, Google. However, search and search results are not limited to Google. This means we need to focus on more than Google. We need to look at [...]
From Wait-and-See to Revenue: Revolutionizing Your Sales Approach Guest: Amy Franko
Today, we're diving deep into how Amy Franko helps mid-market organizations create exciting futures by transforming their sales strategies, structures, and teams. We'll explore the concept of strategic prospecting and unpack why it's crucial for building a healthy pipeline. Amy's going to share some game-changing insights on how to identify and cultivate high-value relationships, and we'll discuss the importance of investing in yourself to sharpen those critical sales [...]
The Exit Interview Advantage: How to Learn from Lost Customers and Reduce Churn Guest: Steve Hazelton
Learn how to turn churn into an opportunity for improvement and build stronger, longer-lasting customer relationships. Steve Hazelton from Sturdy.ai joins us for the second half of this conversation. Whether you're running a small business or leading a large corporation, this episode is packed with practical strategies you can implement right away to boost customer retention and drive sustainable growth. Don't miss out on these insights, which could [...]
Retention Reimagined: How Everyone in Your Business Can Create Loyal Customers Guest: Steve Hazelton
Steve Hazelton, CEO of Sturdy.ai, challenges the norm of churn prevention, advocating instead for organization-wide retention strategies. He introduces Sturdy.ai, a tool that consolidates fragmented customer data into actionable insights. Hazelton reveals counterintuitive truths about customer loyalty, such as why complaining customers often stick around longer. He explains how to transform scattered emails, chats, and support tickets into a unified customer intelligence system, enabling every team member to [...]