Strategic Content – Brand Strategist – Web Design – Training – Podcast Services
The Pittsburgh 100 is all things P’burgh – business, food, music, those Steelers. The premise is 100 words or 100 seconds. But sometimes 100 seconds aren’t enough. That’s why they wanted to start the P100 Podcast. As of this post, there have been two episodes. It publishes when the ezine publishes, biweekly. My role was …
Bryan Garrity has endless energy – despite Parkinson’s. His radio show on ESPN brought him a lot of joy – AND business. It’s time to bring it back a few years later. He’s launched it on Facebook on Mondays 1-2 weekly, except when he’s traveling. With a live studio, desk, sofa and all, it was …
It’s so exciting to get a new website, revamp it, reorganize, clean house, but here are a few steps to take before you toss out the old structure. If you simply start fresh, or change domains, or toss out old pages, you may be missing valuable traffic. This is primarily for a restructure or switching …
Read moreYou restructured your website, can people find the old bookmarked pages?
Podcast editing has brought voice, verbal crutches and other hindrances to mind lately. As a member of Toastmasters, I’m learning better ways to correct it in myself and to help clients, guests overcome it. Mastering your voice allows you to be HEARD without distractions of filler words, crutches, like ya’know all those bad habits people …
Read moreYour voice – the first thing that can kill your message.
We live in a “Leave it to Beaver” type of neighborhood. People have lived here for over 40 years, and the next generations have taken over the parents’ homes so new families are continually moving in. We have relatively flat streets and nice, albeit bumpy, sidewalks. Perfect for a parade. I have done enough event …
Read moreYour Complete Guide to Planning a Neighborhood Parade
A podcast host I help recently asked how he can increase his numbers on replays. He’s part of a large software company with over 900 employees, so those are 900 potential subscribers and advocates! Here are some suggestions I gave him: 6 Ways to Get Your Team to Share Your Podcast: Make it EASY – …
Speaking of doing short tips, and making lists of tips, one of my clients fell off the wagon of doing it. He was doing a daily tip for his niche market. It was one nugget a day, five minutes or less. He had prerecorded so many at once that when he wanted to change something …
Read moreConsistency, short tips, and a strategy other than hope.
Heck, these are five must do’s before you BUY a microphone! Decide WHY you are doing a podcast – the real goal. Truly, what is the goal? You have to be gut-wrenchingly honest. “It’s to stroke the ego of my client. It’s to get them off my back. It’s to increase their exposure. It’s to …
We are in a world where industry leaders, strategists, influencers, and executives are gaining credibility, introductions, receiving earned media, and closing more deals. One way they are doing this is through podcasting. In this series, we’re going to cover some lists, blunders to avoid, everything you’ll need to know in order to start a podcast, …
Read moreAs a PR or Marketing Agency – why adding podcasting services makes sense.
Websites are designed, launched and maintained. They also grow in content, evolve and get cluttered. Sometimes we create a process to promote a service and then we forget about it after it is launched. Heck, we may have a simple blog set up that ends up getting neglected. Recently I visited the site of an …
Read moreHow documenting procedures can add to your value on a team.
This organization has an annual education conference. It’s more like a family reunion. They are all crazy about each other. They get fantastic speakers, the food is amazing and people look forward to this each year. I’ve worked on several of these books. This latest design was started a couple of years ago – bold, …
Simplifying an explanation is done well with infographics. For REO agents, their processes are daunting and typical agents and buyers don’t understand what’s involved and can become frustrated. We created these pieces to better explain the process to help cut down on the frustrations. It’s helped a lot and the buyers, as well as their …
Not only was I involved in the design, the template and CSS for this site, I also assisted with content and flow. The website is currently in six languages and will be in 14 with true translations, as GRI.co serves clients around the world. As the book covers, this was also a collaborative design process …
There will be three books. The final one is still being written. These are the final covers for the first two from Frederic Lucas-Cornwell. Lead Beyond Intuition is for CEOs and corporate leaders. Discover the Best in You is for individuals wanting to discover the skills and talents they have to offer a company, team …
When I doodled the Binky Patrol logo 23 years ago, I didn’t have any thoughts of it still being in use today or all the ways it would be used. I simply doodled something cute with the skills of a 12-year-old. The details would become a problem for embroidery, the eyes would become a problem …
Read moreYour logo has a lot of jobs to do – design it thoughtfully.