Strategic Content – Brand Strategist – Web Design – Training – Podcast Services
When I listened to the sample episodes Chris Beall, CEO of ConnectAndSell and Corey Frank, CEO of UncommonPro, wanted to turn into a podcast I knew we needed edgy, almost naughty branding. We needed to make a statement to go with the boldness of their approach to sales, cold calling, and selling the ONE product …
Over the years I’ve walked hundreds of people through creating and launching a website. The process is throughout. They get a walk through at the end, as well as a list of regular tasks they’ll need to have me handle, someone internally, or hire another professional to ensure their site is always up to date, …
Read more3 Tips because your living, breathing website needs some love.
Years ago I spent a couple of hours a day on Google HANGOUTS. This was a friendly way to have several people in on a video chat, share screens, create interactive events, even incorporate it EASILY into YouTube. Now we can do this – record, schedule public and private events, and stream through Meet. We …
Cold Frame Farms has a great reputation as a cannabis grower. Cold Frame Farms is an Oregon ownership cannabis producer with a focus on high-quality production of the best strains available to the discerning cannabis aficionado. They are ready to increase their market share and want to be around a long time. I helped them …
The Pittsburgh 100 is all things P’burgh – business, food, music, those Steelers. The premise is 100 words or 100 seconds. But sometimes 100 seconds aren’t enough. That’s why they wanted to start the P100 Podcast. As of this post, there have been two episodes. It publishes when the ezine publishes, biweekly. My role was …
Bryan Garrity has endless energy – despite Parkinson’s. His radio show on ESPN brought him a lot of joy – AND business. It’s time to bring it back a few years later. He’s launched it on Facebook on Mondays 1-2 weekly, except when he’s traveling. With a live studio, desk, sofa and all, it was …
It’s so exciting to get a new website, revamp it, reorganize, clean house, but here are a few steps to take before you toss out the old structure. If you simply start fresh, or change domains, or toss out old pages, you may be missing valuable traffic. This is primarily for a restructure or switching …
Read moreYou restructured your website, can people find the old bookmarked pages?
Podcast editing has brought voice, verbal crutches and other hindrances to mind lately. As a member of Toastmasters, I’m learning better ways to correct it in myself and to help clients, guests overcome it. Mastering your voice allows you to be HEARD without distractions of filler words, crutches, like ya’know all those bad habits people …
Read moreYour voice – the first thing that can kill your message.
We live in a “Leave it to Beaver” type of neighborhood. People have lived here for over 40 years, and the next generations have taken over the parents’ homes so new families are continually moving in. We have relatively flat streets and nice, albeit bumpy, sidewalks. Perfect for a parade. I have done enough event …
Read moreYour Complete Guide to Planning a Neighborhood Parade
A podcast host I help recently asked how he can increase his numbers on replays. He’s part of a large software company with over 900 employees, so those are 900 potential subscribers and advocates! Here are some suggestions I gave him: 6 Ways to Get Your Team to Share Your Podcast: Make it EASY – …
Speaking of doing short tips, and making lists of tips, one of my clients fell off the wagon of doing it. He was doing a daily tip for his niche market. It was one nugget a day, five minutes or less. He had prerecorded so many at once that when he wanted to change something …
Read moreConsistency, short tips, and a strategy other than hope.
Heck, these are five must do’s before you BUY a microphone! Decide WHY you are doing a podcast – the real goal. Truly, what is the goal? You have to be gut-wrenchingly honest. “It’s to stroke the ego of my client. It’s to get them off my back. It’s to increase their exposure. It’s to …
We are in a world where industry leaders, strategists, influencers, and executives are gaining credibility, introductions, receiving earned media, and closing more deals. One way they are doing this is through podcasting. In this series, we’re going to cover some lists, blunders to avoid, everything you’ll need to know in order to start a podcast, …
Read moreAs a PR or Marketing Agency – why adding podcasting services makes sense.
Websites are designed, launched and maintained. They also grow in content, evolve and get cluttered. Sometimes we create a process to promote a service and then we forget about it after it is launched. Heck, we may have a simple blog set up that ends up getting neglected. Recently I visited the site of an …
Read moreHow documenting procedures can add to your value on a team.
This organization has an annual education conference. It’s more like a family reunion. They are all crazy about each other. They get fantastic speakers, the food is amazing and people look forward to this each year. I’ve worked on several of these books. This latest design was started a couple of years ago – bold, …