Strategic Content – Brand Strategist – Web Design – Training – Podcast Services
We live in a “Leave it to Beaver” type of neighborhood. People have lived here for over 40 years, and the next generations have taken over the parents’ homes so new families are continually moving in. We have relatively flat streets and nice, albeit bumpy, sidewalks. Perfect for a parade. I have done enough event …
Read moreYour Complete Guide to Planning a Neighborhood Parade
A podcast host I help recently asked how he can increase his numbers on replays. He’s part of a large software company with over 900 employees, so those are 900 potential subscribers and advocates! Here are some suggestions I gave him: 6 Ways to Get Your Team to Share Your Podcast: Make it EASY – …
Speaking of doing short tips, and making lists of tips, one of my clients fell off the wagon of doing it. He was doing a daily tip for his niche market. It was one nugget a day, five minutes or less. He had prerecorded so many at once that when he wanted to change something …
Read moreConsistency, short tips, and a strategy other than hope.
Heck, these are five must do’s before you BUY a microphone! Decide WHY you are doing a podcast – the real goal. Truly, what is the goal? You have to be gut-wrenchingly honest. “It’s to stroke the ego of my client. It’s to get them off my back. It’s to increase their exposure. It’s to …
We are in a world where industry leaders, strategists, influencers, and executives are gaining credibility, introductions, receiving earned media, and closing more deals. One way they are doing this is through podcasting. In this series, we’re going to cover some lists, blunders to avoid, everything you’ll need to know in order to start a podcast, …
Read moreAs a PR or Marketing Agency – why adding podcasting services makes sense.
Websites are designed, launched and maintained. They also grow in content, evolve and get cluttered. Sometimes we create a process to promote a service and then we forget about it after it is launched. Heck, we may have a simple blog set up that ends up getting neglected. Recently I visited the site of an …
Read moreHow documenting procedures can add to your value on a team.
This organization has an annual education conference. It’s more like a family reunion. They are all crazy about each other. They get fantastic speakers, the food is amazing and people look forward to this each year. I’ve worked on several of these books. This latest design was started a couple of years ago – bold, …
Simplifying an explanation is done well with infographics. For REO agents, their processes are daunting and typical agents and buyers don’t understand what’s involved and can become frustrated. We created these pieces to better explain the process to help cut down on the frustrations. It’s helped a lot and the buyers, as well as their …
Not only was I involved in the design, the template and CSS for this site, I also assisted with content and flow. The website is currently in six languages and will be in 14 with true translations, as GRI.co serves clients around the world. As the book covers, this was also a collaborative design process …
There will be three books. The final one is still being written. These are the final covers for the first two from Frederic Lucas-Cornwell. Lead Beyond Intuition is for CEOs and corporate leaders. Discover the Best in You is for individuals wanting to discover the skills and talents they have to offer a company, team …
When I doodled the Binky Patrol logo 23 years ago, I didn’t have any thoughts of it still being in use today or all the ways it would be used. I simply doodled something cute with the skills of a 12-year-old. The details would become a problem for embroidery, the eyes would become a problem …
Read moreYour logo has a lot of jobs to do – design it thoughtfully.
Yes, there are tons of articles on this. But there are some basic steps that a lot of newer hosts miss, which cuts into their subscriptions AND replays. The key is to test it as an outsider or get someone to do it for you. FILL IN ALL THE BLANKS . This includes your podcast …
Read moreChecklist to get more people listening & subscribing to your podcast
Most of us have been using Word and Powerpoint longer than smartphones have existed. It doesn’t mean we are using it logically and with readability in mind. This accessibility tips post will remind you of what’s already in place and give you suggestions on how to personalize the ready-made templates better to ensure your branding …
Read moreAccessibility Formatting Tips for Experience Word Users.
If you have recently updated your website to include an SSL certificate so your site is now https:// you need to verify a few more things so you don’t lose valuable tracking information. This previous post about an https transition covers more. Update domain to ensure that if anyone goes to your site without https:// …
Currently I’m taking a course offered by WebAim.org to get certified in creating and editing electronic documents for ADA level 2 compliance or more. After only one module completed, I highly recommend this course for anyone interested in having their materials understood by 100% of the potential audience, rather than only 75%. I’ll be writing …
Read moreYour audience could have a disability – can they read your website?