Strategic Content – Brand Strategist – Web Design – Training – Podcast Services
Recently I was invited to be a guest on Asher Sales Sense from ASHER STRATEGIES. This interview was hosted by Kyla O’Connell. I’m not sure who had more fun, Kyla, or me. What kind of background is best for your online meeting? Is a selfie cool for your headshot? How should you applaud a good …
When I met Nicole Rueth I was blown away by her endless energy and knowledge. She has a way of turning a tidal wave of real estate and market stats into digestible chunks that turn into action items. She was already producing a lot of video content, creating fans through loyal attendees to her regular …
Most of my real estate clients specialize in REO, foreclosure, HUD, and other distressed properties. They need to have a ton of qualifications, and credibility to be trusted by banking clients. This resume is part of a HUD package sent for Louisiana Broker/Owner, David Reso. David is always expanding his certifications and knowledge to be …
I met David Reso in 2015 through the NRBA, another client. He already had branding but needed a few websites for various purposes, continuity in branding for most of the sites, and divisions of his company: HUDforLouisiana.com, LouisisanaREO.com, AudubonRealty.com, AudubonNotary.com and then a different work for LouisianaHomeBuyers.com – nothing fancy, but distinct. We used the …
When I listened to the sample episodes Chris Beall, CEO of ConnectAndSell and Corey Frank, CEO of UncommonPro, wanted to turn into a podcast I knew we needed edgy, almost naughty branding. We needed to make a statement to go with the boldness of their approach to sales, cold calling, and selling the ONE product …
Over the years I’ve walked hundreds of people through creating and launching a website. The process is throughout. They get a walk through at the end, as well as a list of regular tasks they’ll need to have me handle, someone internally, or hire another professional to ensure their site is always up to date, …
Read more3 Tips because your living, breathing website needs some love.
Years ago I spent a couple of hours a day on Google HANGOUTS. This was a friendly way to have several people in on a video chat, share screens, create interactive events, even incorporate it EASILY into YouTube. Now we can do this – record, schedule public and private events, and stream through Meet. We …
Cold Frame Farms has a great reputation as a cannabis grower. Cold Frame Farms is an Oregon ownership cannabis producer with a focus on high-quality production of the best strains available to the discerning cannabis aficionado. They are ready to increase their market share and want to be around a long time. I helped them …
The Pittsburgh 100 is all things P’burgh – business, food, music, those Steelers. The premise is 100 words or 100 seconds. But sometimes 100 seconds aren’t enough. That’s why they wanted to start the P100 Podcast. As of this post, there have been two episodes. It publishes when the ezine publishes, biweekly. My role was …
Bryan Garrity has endless energy – despite Parkinson’s. His radio show on ESPN brought him a lot of joy – AND business. It’s time to bring it back a few years later. He’s launched it on Facebook on Mondays 1-2 weekly, except when he’s traveling. With a live studio, desk, sofa and all, it was …
It’s so exciting to get a new website, revamp it, reorganize, clean house, but here are a few steps to take before you toss out the old structure. If you simply start fresh, or change domains, or toss out old pages, you may be missing valuable traffic. This is primarily for a restructure or switching …
Read moreYou restructured your website, can people find the old bookmarked pages?
Podcast editing has brought voice, verbal crutches and other hindrances to mind lately. As a member of Toastmasters, I’m learning better ways to correct it in myself and to help clients, guests overcome it. Mastering your voice allows you to be HEARD without distractions of filler words, crutches, like ya’know all those bad habits people …
Read moreYour voice – the first thing that can kill your message.
We live in a “Leave it to Beaver” type of neighborhood. People have lived here for over 40 years, and the next generations have taken over the parents’ homes so new families are continually moving in. We have relatively flat streets and nice, albeit bumpy, sidewalks. Perfect for a parade. I have done enough event …
Read moreYour Complete Guide to Planning a Neighborhood Parade
A podcast host I help recently asked how he can increase his numbers on replays. He’s part of a large software company with over 900 employees, so those are 900 potential subscribers and advocates! Here are some suggestions I gave him: 6 Ways to Get Your Team to Share Your Podcast: Make it EASY – …
Speaking of doing short tips, and making lists of tips, one of my clients fell off the wagon of doing it. He was doing a daily tip for his niche market. It was one nugget a day, five minutes or less. He had prerecorded so many at once that when he wanted to change something …
Read moreConsistency, short tips, and a strategy other than hope.