Why We Keep DNS in Cloudflare and Email in Google Workspace (and Why You Should Too)
If you’ve ever set up Microsoft 365 through GoDaddy, you [...]
MS to Google Mail Migration Action List for Tech Advisors/IT Departments
A cutover guide for IT support people who help with mail management, DNS, and tech stack management.
Why Email Migrations Fail (and How to Make Yours Succeed)
What looked like a quick job turned into days of cleanup, testing, and client involvement. That’s the reality of most email migrations. Success comes from knowing the pitfalls in advance, setting expectations, and guiding clients through each step.
ADA Compliance on Your Site: Accessibility Checklist for Content Builders
Website Accessibility Checklist for Content Creators About 1 in 4 [...]
Why Your “Automated” Marketing Content Is Quietly Killing Your Lead Generation
Discover why automated real estate content hurts your SEO and GEO rankings. Learn how to create market-specific content that gets cited by AI engines and generates qualified leads.
Dinner Shoes vs. Disneyland Shoes: Why Your Marketing Strategy Needs to Go the Distance
Recently, while packing for a trip that not only was [...]
The Hidden Costs of “Free” AI Help: What Small Business Owners Need to Know
Sometimes you are not the right person for the job, [...]
5 Critical Steps to Seamlessly Transition from Gmail to Your New Professional Email
This is especially geared toward real estate professionals, but this [...]
Why 10 Real Estate Agents in One Office Will Never Rank on Google
The Local SEO Wake-Up Call: What I Learned from [...]
How to Interview the Human, Not Their AI
After reading a recently pubished article by the Marketing AI [...]
Checklist: Branded Email Setup & Team Use Policy
This goes back to the most recent episode of Rooted [...]
Why Branded Email Matters (Quick Reminder)
Did you know that 78% of clients say they're [...]
The Marketing Multiplier Effect: How Audio Amplifies Your Entire Strategy
Are you stretching your marketing dollars as far as they can go? In this eye-opening episode of Rooted in Revenue, I continue my conversation with iHeartRadio experts Julie Beaulieu and Kevin Cash to uncover the strategic power of audio marketing.
From Waste to Wonder: How Forward-Thinking CEOs Are Transforming Industrial Byproducts
When we think about sustainability in business, recycling office paper [...]
Who’s Really Advising You? Conflicts of Interest You Might Not See from Frank Scavo
When seeking expert advice—whether from consultants, industry analysts, or vendors—you [...]