Strategic Content isn’t just about building lists.

When was the last time you nominated someone to be recognized for an award or recognition program? Have you ever been nominated or won? If so, how did it make you feel? Remember how it felt in school when the teacher would call attention to you when you did something great or on target? You …

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Even adults love getting gold stars.

Recently as I was posting the winners to the Sales Lead Management Association’s annual event, “50 Most Influential in Sales Lead Management for 2012” it was brought to my attention that I had missed adding¬†“gold stars” to a few people to show that they had won in previous years. ¬†The stars were important to them. …

Read moreEven adults love getting gold stars.