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Use easy URLs to track your marketing efforts for events, books, products, campaigns.

How do you know if your marketing dollars are leading to revenue unless you can track it? Even small businesses that have one or two events a year need to be tracking how their efforts pay off. Sometimes we pay for ads in directories, sponsor events, sponsor a local team of kids, put an ad …

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All things passwords

This PICNIC episode welcomes Joy Beland, President at Pink Hat Technology Management. Here, she will discuss: • How to create and remember a strong password? • How Password management software can store our passwords in an encrypted format for us on every device? • How to monitor whether your password have been stolen and are …

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Challenges of Getting Regional Divisions to Accept the Media Plan with Andrea Costello

It’s a pleasure having capable, successful friends and really fun when I get to help them get interviewed! Challenges of Getting Regional Divisions to Accept The Media Plan with Andrea Costello speaks on CRM Radio for this week and the challenges of being a media manager are discussed in detail to help us all. When …

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When “Save as” is a BAD idea

The FOIBLES of “save-as”. We highly recommend using a MASTER TEMPLATE for your “content worth repeating” for newsletters, emails, proposals, videos, to help avoid mixed up links, double tracking, embarrassing moments and costly sloppiness: If you use MailChimp, Constant Contact, Get Response or other email marketing and CRM tools, be sure to keep one or …

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Create a Succession Plan

Silver Tsunami Ahead: Create a Succession Plan – Here’s a little excerpt from Exit Power Strategies. An article that ran in the Washington Post on May 9, 2017 discussed the “Silver Tsunami” once again. An excerpt that really struck me reads, “According to Project Equity, many small business owners do not have succession plans–and because …

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