Category Archives: Free Advice
Back Branding to New Branding
Are you changing some of your branding? For a podcast, a series, or any of the other thousand ways we use branding? If yes, you need to decide if you want to go back to old episodes and BACK BRAND…
Use easy URLs to track your marketing efforts for events, books, products, campaigns.
How do you know if your marketing dollars are leading to revenue unless you can track it? Even small businesses that have one or two events a year need to be tracking how their efforts pay off. Sometimes we pay…
Be cautious whom you give admin rights to
Who has admin rights for your business on Google? If your mail runs through your Google Business and they have access, did you know they can set it up that all email accounts in your business can send a copy…
When “Save as” is a BAD idea
The FOIBLES of “save-as”. We highly recommend using a MASTER TEMPLATE for your “content worth repeating” for newsletters, emails, proposals, videos, to help avoid mixed up links, double tracking, embarrassing moments and costly sloppiness: If you use MailChimp, Constant Contact,…
Are crutch words losing your audience?
When I hear people say them, I cringe. 95% of the time they are not necessary and serve as fill, lazy transitions, and crutches. I find myself visually seeing their words over their heads and putting a red line through…
Create a Succession Plan
Silver Tsunami Ahead: Create a Succession Plan – Here’s a little excerpt from Exit Power Strategies. An article that ran in the Washington Post on May 9, 2017 discussed the “Silver Tsunami” once again. An excerpt that really struck me…
High Quality Video Images Using PPT and Photoshop
I hope you enjoy this video: Creating high quality video images using PPT and Photoshop. I’ve been doing a lot of voiceover lately for clients. They’ve been giving me a PowerPoint presentation, I help them select and purchase the images…
Your Search Results Are Biased!
Reminder: Your search results, when checking your own business rankings, are BIASED based on how you search, what you search, who you are connect to and what you click on. Same goes for everyone. The cleanest way to see what…Spotting scams from companies – take 5 minutes to check them out.
With the ease of being able to create a “company” online – buy domain, get quick or free hosting for basic template website, have email account forward to another, get a popup or “executive suite” type of address aka, PO…
Test your subscriber’s journey from time to time.
We want people to subscribe to our posts, our feeds, our photos and more. When we invite them in, we take them on a subscriber journey. This starts from the first time they give you their email address and most…
Beware of email domain scams.
A client wrote today to verify the piece of mail he received regarding domain renewal was a scam. YES, it was. I know a lot of small business owners, and large, that fall prey to the bait and switch to…
Short checklist when you are moving your site.
Divorce is a terrible thing. There are a lot of pieces, including splitting up digital assets such as a joint business website. If you are looking to split up a company, change hosting companies, hosting platforms such as moving from…
Your WordPress is up-to-date, but how about the PHP database?
For those of us that work in WordPress, we are familiar with the notifications and prompts to update plugins, themes, our WordPress engine, and those working in Genesis platform, that too. BUT, what we don’t always do is consider how…