Strategic Content – Brand Strategist – Web Design – Training – Podcast Services
We live in a “Leave it to Beaver” type of neighborhood. People have lived here for over 40 years, and the next generations have taken over the parents’ homes so new families are continually moving in. We have relatively flat streets and nice, albeit bumpy, sidewalks. Perfect for a parade. I have done enough event …
Read moreYour Complete Guide to Planning a Neighborhood Parade
Speaking of doing short tips, and making lists of tips, one of my clients fell off the wagon of doing it. He was doing a daily tip for his niche market. It was one nugget a day, five minutes or less. He had prerecorded so many at once that when he wanted to change something …
Read moreConsistency, short tips, and a strategy other than hope.
Heck, these are five must do’s before you BUY a microphone! Decide WHY you are doing a podcast – the real goal. Truly, what is the goal? You have to be gut-wrenchingly honest. “It’s to stroke the ego of my client. It’s to get them off my back. It’s to increase their exposure. It’s to …
We are in a world where industry leaders, strategists, influencers, and executives are gaining credibility, introductions, receiving earned media, and closing more deals. One way they are doing this is through podcasting. In this series, we’re going to cover some lists, blunders to avoid, everything you’ll need to know in order to start a podcast, …
Read moreAs a PR or Marketing Agency – why adding podcasting services makes sense.
Websites are designed, launched and maintained. They also grow in content, evolve and get cluttered. Sometimes we create a process to promote a service and then we forget about it after it is launched. Heck, we may have a simple blog set up that ends up getting neglected. Recently I visited the site of an …
Read moreHow documenting procedures can add to your value on a team.
Yes, there are tons of articles on this. But there are some basic steps that a lot of newer hosts miss, which cuts into their subscriptions AND replays. The key is to test it as an outsider or get someone to do it for you. FILL IN ALL THE BLANKS . This includes your podcast …
Read moreChecklist to get more people listening & subscribing to your podcast
If you have recently updated your website to include an SSL certificate so your site is now https:// you need to verify a few more things so you don’t lose valuable tracking information. This previous post about an https transition covers more. Update domain to ensure that if anyone goes to your site without https:// …
Today I’m working on my own site. It has been years since I first started it and a few years since I updated the theme. I recently did that and now have to go through the cleanout process. I thought I’d take this opportunity to give you a short list of what you should do …
Read moreA short list to clean out your well-established website, aka long-in-the-tooth
In this time of being fluid, flexible and adaptable, many former managers, CMOs, CEOs, CFOs, Vice Presidents of this and that are ready to take the step to become an independent consultant to be able to work with many clients in a variety of settings. It’s so exciting! I’ve helped several people make this transition …
Schools, churches, non-profits, sports teams all rely on volunteers to make the magic happen. This is good to a point, but when it comes to being the online spokesperson for your group, team, organization sometimes an “as it fits their schedule” volunteer isn’t good enough. It’s so tempting to delegate and just consider it “done” …
You’ve seen this done before, right? A small business or company sees something online that they really like, it fits in with their brand image and audience, and they think, “I can totally use that!” So, they grab a screenshot, download it, change a couple of things like taking the logo off the original image and then put theirs on, and voilà! Share it.
Guess what? That’s theft. They’ve stolen the work of someone else and passed it off as their own. Intellectual property theft is theft.
Ah, the love hate relationship with WordPress, hosting, security and efficiency. Some assumptions are made here: 1. Your website looks great and is responsive on mobile. 2. You have an SSL certificate with auto renew on all sites and subdomains. 3. You have someone keeping your plugins and themes up-to-date and reviewing them quarterly to …
I work from my home office. I see my home a lot. It also means I get used to the typical messes, daily wear and tear of having a family and three furry pets. As we come into the holiday season, it’s a great time to think about spiffing up a bit more, especially if …
When you have multiple divisions, you need to have cohesive, yet unique branding and content. For Audubon Realty, his old site didn’t perform well and didn’t allow him to use it as a marketing vehicle. We started with Audubon Realty and then added Louisiana REO and HUD For Lousiana. Recently, broker/owner David Reso earned his …
This episode is a continuation of a previous one, your online media kit, where we talk about the need to have the bios, photos and logos you want others to use. Your online pressroom is about credibility. When you have credibility, it adds to your authority, which adds to your trust which means more people …