This episode is a continuation of a previous one, your online media kit, where we talk about the need to have the bios, photos and logos you want others to use. Your online pressroom is about credibility. When you have…

When “Save as” is a BAD idea

The FOIBLES of “save-as”. We highly recommend using a MASTER TEMPLATE for your “content worth repeating” for newsletters, emails, proposals, videos, to help avoid mixed up links, double tracking, embarrassing moments and costly sloppiness: If you use MailChimp, Constant Contact,…