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As a PR or Marketing Agency – why adding podcasting services makes sense.

Why add podcasting services to your agency?

We are in a world where industry leaders,  strategists, influencers, and executives are gaining credibility, introductions, receiving earned media, and closing more deals. One way they are doing this is through podcasting. In this series, we’re going to cover some lists, blunders to avoid, everything you’ll need to know in order to start a podcast, …

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How documenting procedures can add to your value on a team.

detailed lists can help you not miss important tasks

Websites are designed, launched and maintained. They also grow in content, evolve and get cluttered. Sometimes we create a process to promote a service and then we forget about it after it is launched. Heck, we may have a simple blog set up that ends up getting neglected. Recently I visited the site of an …

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Checklist to get more people listening & subscribing to your podcast

subscribe where you listen

Yes, there are tons of articles on this. But there are some basic steps that a lot of newer hosts miss, which cuts into their subscriptions AND replays. The key is to test it as an outsider or get someone to do it for you. FILL IN ALL THE BLANKS . This includes your podcast …

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Analytics, tracking & HTTPS reminders

If you have recently updated your website to include an SSL certificate so your site is now https:// you need to verify a few more things so you don’t lose valuable tracking information. This previous post about an https transition covers more. Update domain to ensure that if anyone goes to your site without https:// …

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A short list to clean out your well-established website, aka long-in-the-tooth

Is it time to clean out your site?

Today I’m working on my own site. It has been years since I first started it and a few years since I updated the theme. I recently did that and now have to go through the cleanout process. I thought I’d take this opportunity to give you a short list of what you should do …

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Quick Checklist for Starting a Consulting Business

being brave starting your own consulting firm

In this time of being fluid, flexible and adaptable, many former managers, CMOs, CEOs, CFOs, Vice Presidents of this and that are ready to take the step to become an independent consultant to be able to work with many clients in a variety of settings. It’s so exciting! I’ve helped several people make this transition …

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Did You Steal That? Copyright and Trademark Basics

Raindrops image with quote "I don't always steal other people's pictures, but when I do I make sure I butcher the logo

You’ve seen this done before, right? A small business or company sees something online that they really like, it fits in with their brand image and audience, and they think, “I can totally use that!” So, they grab a screenshot, download it, change a couple of things like taking the logo off the original image and then put theirs on, and voilà! Share it.

Guess what? That’s theft. They’ve stolen the work of someone else and passed it off as their own. Intellectual property theft is theft.

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Important but simple tasks for website performance

important checklist for your website to help with rankings - you can do some if not all of this!

Ah, the love hate relationship with WordPress, hosting, security and efficiency. Some assumptions are made here: 1. Your website looks great and is responsive on mobile. 2. You have an SSL certificate with auto renew on all sites and subdomains. 3. You have someone keeping your plugins and themes up-to-date and reviewing them quarterly to …

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