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As a PR or Marketing Agency – why adding podcasting services makes sense.

Why add podcasting services to your agency?

We are in a world where industry leaders,  strategists, influencers, and executives are gaining credibility, introductions, receiving earned media, and closing more deals. One way they are doing this is through podcasting. In this series, we’re going to cover some lists, blunders to avoid, everything you’ll need to know in order to start a podcast, …

Read moreAs a PR or Marketing Agency – why adding podcasting services makes sense.

Volunteers are lovely, but…

Social Media Venues - are you there to listen?

Schools, churches, non-profits, sports teams all rely on volunteers to make the magic happen. This is good to a point, but when it comes to being the online spokesperson for your group, team, organization sometimes an “as it fits their schedule” volunteer isn’t good enough. It’s so tempting to delegate and just consider it “done” …

Read moreVolunteers are lovely, but…

Did You Steal That? Copyright and Trademark Basics

Raindrops image with quote "I don't always steal other people's pictures, but when I do I make sure I butcher the logo

You’ve seen this done before, right? A small business or company sees something online that they really like, it fits in with their brand image and audience, and they think, “I can totally use that!” So, they grab a screenshot, download it, change a couple of things like taking the logo off the original image and then put theirs on, and voilà! Share it.

Guess what? That’s theft. They’ve stolen the work of someone else and passed it off as their own. Intellectual property theft is theft.

Read moreDid You Steal That? Copyright and Trademark Basics