Spotting scams from companies – take 5 minutes to check them out.

With the ease of being able to create a “company” online – buy domain, get quick or free hosting for basic template website, have email account forward to another, get a popup or “executive suite” type of address aka, PO Box and use your cellphone – scams are easy. Hear that? They are EASY to …

Read moreSpotting scams from companies – take 5 minutes to check them out.

Your WordPress is up-to-date, but how about the PHP database?

For those of us that work in WordPress, we are familiar with the notifications and prompts to update plugins, themes, our WordPress engine, and those working in Genesis platform, that too. BUT, what we don’t always do is consider how long our site has been hosted on the existing server. Anything more than two years, …

Read moreYour WordPress is up-to-date, but how about the PHP database?

When was the last time you called YOU at your company?

We all know the drill to fill out our online profiles in social media: Twitter, Facebook, LinkedIn, Google+, YouTube, Instagram, trade associations and directories, your bio page, email signatures. And you all know by now how I feel about REAL HEAD SHOTS! Just as these profiles need to be reviewed and updated regularly, the most …

Read moreWhen was the last time you called YOU at your company?

Blab Rant: Your contact page, it stinks!

B.L. Ochman and I dipped a toe into the new venue, Blam.im to rant about contact pages, your footer, your top links. Make it easy for us to find you. Stop hiding your key people. If you are that inundated with spammy people begging for jobs, you must be doing well. HIRE someone part-time to vet these for you. Allow us to know you. What if we want to interview you? Give you free publicity? We need to know we have the “right you.”  Allow us to contact you immediately. Let us know where you will respond the quickest.

Original post with comments – few that there were.

What about mobile? Are you really going to make me fill out a form WITH CAPTCHA?  THAT is annoying. Do your forms work from mobile? Some do not. TEST THE EXPERIENCE. How easy is it to reach you? How easy is it to call you? Does your phone number actually link to dial from your mobile device? Does it link every place on your site the phone number is listed.

Brick and mortar, how about those hours, “directions here”, schedule service (phone). Don’t make it hard. Don’t make us dig and click.

PUT HUMAN faces to your contact list. Are you that secretive or ashamed that you don’t want to show your staff? Your key personnel – C space and department heads. How can we trust your company? You ask us to fill in forms, take our money, but you won’t give us a face? Hmmm. 

Google has changed how they display map listings. There is less information. You need to have it available.

Jessica Dewell joined us and she reminded us that we have more than one contact page. It’s not just on our websites. We have a contact page on every social media venue with our profiles. TEST the links, review periodically.

B.L. also reminds us to not be distracted while driving. PULL OVER. Multi-tasking is a myth. 

Social Media professionals can only do so much, you have to be better!

Most of us were taught good manners. Of that group, some still use them. It doesn’t stop when we are online, though. There are some basic TACTics you need to be aware of, habits to lose and learn when to NOT hit send. Zara Altair had me on as a guest on her Midweek Zap …

Read moreSocial Media professionals can only do so much, you have to be better!